by Keith Keller | Mar 21, 2017 | Social Media Videos
THE POWER OF BEING AUTHENTIC An Interview With Tasha Jennings In this episode of “MAGIC MELBOURNIANS” I interview Tasha Jennings about the power of being authentic and why it is absolutely essential for businesses today. You can watch the Periscope replay here or read Tasha’s excellent blog post below Alternately, you can watch the video on Periscope itself if you prefer www.Periscope.tv/KeithKeller “THE POWER OF AUTHENTICITY” Sensational Interview With Tasha Jennings!! #MagicMelbournianshttps://t.co/AYC2CCv3Cw @TashaJenningsND — Keith Keller (@KeithKeller) March 15, 2017 THE POWER OF BEING AUTHENTIC A Deeper Dive With Tasha Jennings!! The online world can be pretty ‘unreal’ sometimes. A sea of photoshopped images & copywritten scripts. The power of being authentic is that it can help you cut through the clutter and really reach your audience in a way that scripted material can’t. As a small business, it can be hard to stand out against the ‘big guns’ in your industry. That is, if you try to play in the same marketing space. Throwing your small budget into a big pool won’t get you very far and can be extremely expensive. How do you get the cut through without a big budget? Trust and loyalty is what we are all looking for. Big business naturally have a certain level of trust, just for the sheer fact that they are big. Fostering this further is something big brands spend huge amounts of time, effort and money on. Celebrities and sports stars are recruited (and well paid) to help nurture this brand loyalty. So how do you build that sense of trust and credibility without the big...
by Keith Keller | Dec 13, 2016 | GUEST BLOG POSTS: Social Media & SEO
Reach Your IDEAL Audience With Live Video Live Streaming Decoded By Katrina Manning There was a time when live-streaming video wasn’t truly feasible since it did not have mainstream technological support. That is not the case today. Consumer devices and connectivity have continued to improve. As a result, live-streaming is more popular than ever. The quantum leap really took place in 2015 and continues at a frantic pace. As 2016 draws to a close there are 4 major players in the live streaming space (1) Periscope (Soon to be replaced by Twitter Live) (2) Facebook Live (The clear favourite but for how long?) (3) Instagram Live (The new kid on the block) (4) YouTube Live (Sometimes referred to as YouTube Connect) There are of course many others specialising in niche markets but these 4 represent the mainstream, especially as live streaming relates to marketing for the business community. Here are some Twitter Polls about the 4 main choices and how people see them evolving over time. “LIVE STREAMING 101” Which Site Do You Think Will Win This? ((Please Vote & Retweet))#Periscope #Facebook#Instagram #YouTube#TwitterPoll — Keith Keller (@KeithKeller) December 12, 2016 “LIVE STREAMING PART 2” Can You See Yourself Trying Instagram Live? #InstagramLive #Videos #TwitterPoll — Keith Keller (@KeithKeller) December 13, 2016 “LIVE STREAMING PART 3” Will You Be Trying The New Live Streaming Features Within Twitter?#Twitter #VideoMarketing #TwitterPoll — Keith Keller (@KeithKeller) December 15, 2016 The new Twitter Live allows you to embed streams into your blog posts. This is a great way to extend the reach of your videos and get extra views...
by Keith Keller | Nov 16, 2016 | Twitter Podcasts
5000 REASONS TO SMILE Fantastic Twitter Marketing Case Study With Tracey Gayner www.Twitter.com/AskGadgetGirl “5000 REASONS TO SMILE” Fantastic Case Study Here!!https://t.co/EEzShuk8w1 #TwitterTips4Tourism@AskGadgetGirl ((Podcast & Transcript)) pic.twitter.com/IAqrWTSCfK — Keith Keller (@KeithKeller) November 16, 2016 Keith Keller & Tracey Gayner recap the whole “TWITTER TIPS 4 TOURISM” podcast series and talk about how Tracey was able to go from 171 followers to over 5000 in less than 5 months, simply by following Keith’s “TWITTER 3030” system. It’s a very compelling study into what is possible with a little bit of regular effort and a good framework to follow. TWITTER TIPS 4 TOURISM ((The Complete Series - 12 Podcasts)) “TWITTER TIPS 4 TOURISM” The Complete Series On Sound Cloud!!https://t.co/hXVs9KuN40 #TwitterTips4Tourism ((12 Podcasts)) — Keith Keller (@KeithKeller) December 8, 2016 5000 REASONS TO SMILE ((Full Transcript)) Keith Keller: Hey guys, it’s Keith Keller in Melbourne, Australia. We are calling this episode “Five Thousand Reasons To Smile” Because, on the 20th of April 2016 Tracey had 171 followers, virtually no understanding of how to use Twitter to get business, to meet people, to generate clients, and JV’s, and all sorts of work related goodness. Now, she’s got a partner in Vancouver, Canada, which we’ll tell you about in a minute. She’s got clients all over the world, and she’s got, more importantly, 5366 followers in 5 months. Amazing!! So, I’m just going to hand it over to Tracey just to really bask in that glory of the “Five Thousand Reasons To Smile” idea and do a little bit of a decoder, a little bit of a wrap up of...
by Keith Keller | Oct 27, 2016 | Twitter Podcasts
HOW TO GET THE BEST ROI FROM TWITTER Tweeting In Twenty Minute Chunks Keith Keller & Tracey Gayner discuss how you can get maximum traction with your Twitter marketing by dividing your time and “Tweeting In Twenty Minute Chunks” . “How To Get Maximum Traction With Your Twitter Marketing” https://t.co/XQuglJCo22 Tweet In 20 Minute Chunks!! ((Podcast & Transcript)) pic.twitter.com/2659QxtLVI — Keith Keller (@KeithKeller) November 13, 2016 3 Key Ideas Here!! Each of these should take you about 20 minutes. (1) THANK PEOPLE Thank people that have followed you or retweeted you. (2) FOLLOW PEOPLE Follow new people as often as possible. (3) TWEET DAILY Tweet regularly and at least once a day HOW TO GET THE BEST ROI FROM TWITTER ((Full Transcript)) Keith Keller: Hey, it’s Keith Keller in Melbourne, Australia.. Today I’ve got a very, very special decoder. I want to pull apart what I call “Tweeting In Twenty Minutes Chunks” I’m going to give you my system, what I do every morning. I divide my twitter time into three 20 minute chunks. Now, I personally recommend that you do this everyday. Of course time is finite and I understand if you can’t do that. I would prefer that you do this everyday, five days a week, and you will grow your twitter account this way. Completely free as long as you dedicate the time. Another alternative, which I want to talk about today, is do 20 minutes a day, three days a week. Maybe Monday, Wednesday, Friday. Monday, Tuesday, Wednesday, whatever suits you. Because Tracey, Ask Gadget Girl Gaynor has actually got over...
by Keith Keller | Aug 3, 2016 | Twitter Podcasts
THE TOP TIPS THAT WILL SAVE YOU TIME A Podcast About How To Use Twitter Tools To Manage Your Marketing. In this podcast Keith Keller & Tracey Gayner unlock the secrets of some of the most popular tools for managing your Twitter marketing. www.TweetDeck.com www.Hootsuite.com www.Buffer.com www.TweepsMap.com THE TOP TIPS THAT WILL SAVE YOU TIME (Full Transcript Below) Keith Keller: Hey guys, it’s Keith Keller in Melbourne, Australia. This is part five of “Twitter Tips 4 Tourism”. A podcast designed to help you promote your tourism brand. We’re having so much fun with this and we are noticing that a lot of people outside of the tourism arena are benefiting as well. So, we’re going to broaden this out over time. This is part five, and we’re going to start bringing in some non tourism examples because we’ve had people who have listened to our show that are not in the tourism space, that have benefited as well. So, we’re going to talk today about twitter tools. Specifically the desktop experience, a PC and a Mac, for those who sit at an office desk and do the tweeting and the social media management. Next week we’re going to talk about apps, which is a totally different experience than your iPhone or your Android or tablet. That’s a totally different experience and a totally different range of tools. I’m going to introduce again, my wonderful co-host Tracey Gayner or Gadget Girl, Ask Gadget Girl. She’s had 500 new followers in the last ten days since our last podcast. She’s now got over 3500 followers, and she’s running...
by Keith Keller | Jul 21, 2016 | Social Media Audios
THE JOURNEY SO FAR An interview With Jane Jackson Recently I was featured on Jane Jackson’s “AMAZING PODCAST” and it really gave me a great chance to reflect on the career changes that I have made over the years. I also got a chance to really appreciate those changes that were thrust upon me along the way. I have also spent some time this week segmenting the interview into smaller themes and getting them transcribed to make it easier to listen to as your time allows. If you prefer you can follow along by reading the questions and answers. WHERE IT ALL BEGAN (2REM FM) Podcasting really is my thing and the whole idea came about out of my love of radio. Here’s me doing my very first radio show in March 1982 at 2REM FM in Albury. I still have a recording of that first show (on cassette - lol) Jane Jackson: Welcome to my careers podcast, where I interview fascinating professionals who have made amazing career changes. Now, I am very fortunate to have, on the show, a twitter guru. This twitter guru is Keith Keller, who is now well known internationally as the Global Twitter Marketing Specialist. He is a popular speaker on the subject too. He’s appeared on numerous radio shows, teleseminars and webinars across the United States and Canada, UK and Europe as well as Australasia. His regular tweets, @KeithKeller, are testament to his passion for sharing the latest information about Twitter, as well as other social media platforms. He certainly has an ever growing list...
by Keith Keller | Jul 18, 2016 | Twitter Podcasts
GROWTH HACKING YOUR BRAND USING TWITTER 3 Easy Steps To Maximise Your Marketing In this episode Keith Keller (@KeithKeller) & Tracey Gayner (@AskGadgetGirl) talk about about GROWTH HACKING YOUR BRAND USING TWITTER MARKETING. Keith & Tracey talk at length about “TWITTER MAGIC 123” (1) Follow First (2) Follow Back (3) Follow Up Keith Keller: Hi there, this is Keith Keller, Melbourne, Australia and this is Twitter Tips for Tourism Part 4. This is a podcast on how to use Twitter to promote your tourism brand wherever you are in the world. New Zealand, Australia, Bali, Sweden, anywhere! Twitter is something at the moment with 300 million users. Last week we talked about that, we talked about where they are in the world, and whether those people from those countries are coming to your country, and whether they need a holiday, and whether you should be chatting to them on Twitter. Today we’re going to talk about the idea of, how do you get more followers? How do you get more engagement? What’s the magic? Am I actually, have a coined to phrase: “Twitter Magic 123” (Follow first - Follow up - Follow Back) Now, we’re going to talk about that at length today with my very, very good friend Tracey Gayner, (@AskGadgetGirl) in Auckland. How are you doing Tracey, and tell me about your stories since we chatted last. Lots of new things I hear. Tracey Gayner: Hi Keith. Yes, very, very interesting stats so far. I think since then, on average I get around 200 odd followers a week. So, using the Twitter magic 1,...
by Keith Keller | Jun 23, 2016 | Twitter Podcasts
HOW TO HIT THE GROUND RUNNING A Podcast About How To Use Twitter To Market Your Tourism Brand. In this episode Keith Keller (@KeithKeller) & Tracey Gayner (@AskGadgetGirl) teach you HOW TO HIT THE GROUND RUNNING with your Twitter marketing. Keith discusses 5 key elements here: (1) Be The Resource Not The Salesperson (2) Write A Strong Bio (3) Add A Photo Or Company Graphic (4) Remember The 80/20 Rule – It’s Not All About You (5) SHARE, SHARE, SHARE – Then Ask. HOW TO HIT THE GROUND RUNNING Keith Keller: Hey it’s Keith Keller, Melbourne Australia and this is part 2 of Twitter Tips 4 Tourism - a podcast about how to use Twitter to market your tourism brand. The first episode was called “Setting the Scene”, which seems like weeks ago now, but now I’, back with part 2 about how to “Hit the Ground Running”. I want to give you some really powerful strategies today that you can use almost immediately. But before I do that, I want to introduce my friend Gadget Girl, Ask Gadget Girl Tracey in Auckland because she’s got a fantastic story. We’ve only known each other less than 60 days, she’s using these techniques, she’s got 2000 more followers, she’s got all these contacts in Montreal, in London and New York and all these groovy people all around the world. So Tracey, welcome to the podcast and tell me how you’re using Twitter and how it’s really changing your business model. Tracey Gayner: Hi Keith and thank you very much firstly for even inviting me here today. How...
by Keith Keller | Jun 22, 2016 | Twitter Podcasts
TWITTER TIPS 4 TOURISM - SETTING THE SCENE A Podcast About How To Use Twitter To Market Your Tourism Brand. In this episode Keith Keller (@KeithKeller) & Tracey Gayner (@AskGadgetGirl) start by “SETTING THE SCENE” for their upcoming podcast series “TWITTER TIPS 4 TOURISM” Keith Keller: Hey guys, it’s Keith Keller here in Melbourne, Australia and we’re starting a brand new podcast today Twitter Tips 4 Tourism - it’s a new 10 part series, there may be more, but at this stage it’s going to be ten part. We’re talking about the idea of using Twitter to build your tourism brand, whether you live in New Zealand, Australia, Canada, Cuba, the Philippines, wherever you are in the world. Twitter is thumping it at the moment, 310 million people on Twitter using it regularly. I’m here with my very, very, very good friend Ask Gadget Girl in Auckland, New Zealand. How you doing Tracey? Tracey Gayner: Kia ora Keith, how are you? Keith: Very good, I’m look I’m really excited about this, I’m really excited about the fact that we’re doing some videos down the track, we’ve got an ebook coming out. I’m doing gigs in New Zealand next week, we got all these new adventures coming around the world and a lot of people have been asking me this question: How do I use Twitter to promote my tourism brand? I’m going to talk a little bit about this today. Do you want to tell me what you’re doing with your Twitter account and how you’re using it? and then we’ll throw it...
by Keith Keller | Jun 20, 2016 | Twitter Podcasts
TWITTER TIPS 4 TOURISM A Podcast About How To Use Twitter To Market Your Tourism Brand. I have just started an exciting new project called TWITTER TIPS 4 TOURISM which starts here as a podcast but will eventually be an eBook & video series. I’d loooove to hear your thoughts on what you would like to hear (and see) in this series It’s a work in progress so keep an eye out for some new episodes soon. TWITTER TIPS 4 TOURISM (The Story So Far) ADDITIONAL RESOURCES YOU MAY ENJOY Twitter Is The Information Network (Video) “TWITTER MAGIC 123” Growth Hacking Your Twitter Marketing!! (1) Follow First (2) Follow Back (3) Follow Up OVER 30 MORE FREE PODCASTS HERE!! www.TinyURL.com/TwitterPodcasts ...
