by Keith Keller | Sep 29, 2016 | GUEST BLOG POSTS: Social Media & SEO
INTEGRATING YOUR SOCIAL MEDIA MARKETING A Case Study By Guest Blogger Dr. Prash Shanbhag Britney Spears now has close to “50 MILLION TWITTER FOLLOWERS” but she does sooooo much more than just Twitter. What makes Britney’s Social Media marketing outstanding is the way in which she and her team have leveraged several platforms to build and grow her brand. This is where most social media marketers fall short – They treat each the social media channels as stand alone “mouth pieces”. Ideally, all the social media channels need to be work in harmony by feeding off one another. Britney has her own website (www.BritneySpears.com) Two You Tube channels (Britney Spears & Britney TV) One Twitter account and a Facebook page. These social media channels have evolved, since they were launched over the course of several years. For example, here is the You Tube video for Britney’s own fragrance ‘Radiance’ Radiance (Choose Your Own Destiny) To increase the fan engagement further, this post was followed by a link to the Britney Spears Facebook presence. An app used the main theme of the advertising spot, a fortune teller, and showed users different pictures of themselves and their friends in the form of a crystal ball. These pictures, were taken from the respective user’s Facebook photo albums, and were followed by a video of the Radiance spot itself. Britney Spears and her team use these platforms to remain in close touch with her fan base and to interact with the target audience on a regular basis. Make Your Fans Feel Special When someone decides to follow you on social media, it’s...
by Keith Keller | Jul 18, 2016 | Twitter Podcasts
GROWTH HACKING YOUR BRAND USING TWITTER 3 Easy Steps To Maximise Your Marketing In this episode Keith Keller (@KeithKeller) & Tracey Gayner (@AskGadgetGirl) talk about about GROWTH HACKING YOUR BRAND USING TWITTER MARKETING. Keith & Tracey talk at length about “TWITTER MAGIC 123” (1) Follow First (2) Follow Back (3) Follow Up Keith Keller: Hi there, this is Keith Keller, Melbourne, Australia and this is Twitter Tips for Tourism Part 4. This is a podcast on how to use Twitter to promote your tourism brand wherever you are in the world. New Zealand, Australia, Bali, Sweden, anywhere! Twitter is something at the moment with 300 million users. Last week we talked about that, we talked about where they are in the world, and whether those people from those countries are coming to your country, and whether they need a holiday, and whether you should be chatting to them on Twitter. Today we’re going to talk about the idea of, how do you get more followers? How do you get more engagement? What’s the magic? Am I actually, have a coined to phrase: “Twitter Magic 123” (Follow first - Follow up - Follow Back) Now, we’re going to talk about that at length today with my very, very good friend Tracey Gayner, (@AskGadgetGirl) in Auckland. How are you doing Tracey, and tell me about your stories since we chatted last. Lots of new things I hear. Tracey Gayner: Hi Keith. Yes, very, very interesting stats so far. I think since then, on average I get around 200 odd followers a week. So, using the Twitter magic 1,...
by Keith Keller | Jun 28, 2016 | GUEST BLOG POSTS: Social Media & SEO
SOCIAL MEDIA CAN BE GOOD FOR YOU Guest Blog Post By Sally Hughes In order to achieve your ideal health, fitness, and weight loss goals, building a support team to keep you on track is extremely helpful. While this team often consists of family, friends, a workout buddy, and/or a fitness trainer or nutritionist, solid support, fitness tips and inspiration can also be found online. Yet, with sooooo many web sites and social media portals out there that are focused on health, fitness, and losing weight, where do you find the best fit for your specific goals? And is it really true that social media, itself, can help you shed pounds plus get more fit and healthy? Engaging in social media is a already a highly time-consuming sedentary task and joining more social communities means you’ll be sitting even more (vs. moving your body!) while you do your research. Then again, if you need extra support, social media might just be what you’re looking for! My thoughts behind this theory stem largely from the fact that social media is about connecting with like-minded individuals as well as finding and following experts in any given field. Plus, since you can literally plug into ANY topic of interest including all things health-related, it makes sense that it might help you lose weight, get fit, and become more healthy in general. And while I’m a trainer not a doctor, I have zero doubt certain social media platforms + a few highly respectable web sites - all of which I use - can help you sculpt your body the right way,...
by Keith Keller | Nov 12, 2015 | MP3s, Twitter Podcasts
Five Powerful Marketing Strategies Fantastic Ways To Build Your Visibility 1. BE THE RESOURCE NOT THE SALESPERSON. Twitter is about sharing information and resources NOT selling ‘stuff’. This may sound counter-intuitive but it is the essence of Social Media marketing. 2. WRITE A STRONG BIO. One that will inspire potential clients and joint venture partners to follow you. 3. ADD A PHOTO OR COMPANY GRAPHIC. There is significant evidence to prove that people who do this get more followers and retweets 4. REMEMBER THE 80/20 RULE – IT’S NOT ALL ABOUT YOU. 4 out of 5 tweets should be of value to your followers and not sales related Only 1 out of every 5 tweets should be a sales related message. 1 out of 10 however is a far better ratio if you can manage it. 5. SHARE – SHARE –SHARE (This is Twitter 101). Share great articles and interact with your followers…this is the essence of how Twitter works. SOME ADDITIONAL RESOURCES TO SHARE www.KeithKeller.com.au (Free eBook) www.CrackTheTwitterCode.com (Twitter Strategy Sessions – via SKYPE) The complete 10 part podcast series Strategy sessions can be created around any of these topics Crack The Twitter...
by Keith Keller | Jul 4, 2015 | MP3s, Twitter Podcasts
BUILD YOUR STRONG ONLINE FOUNDATIONS FIRST Before You Start Your Twitter Marketing!! (1) Your Website (This is “Home Base”) (2) Your Blog (A Place To Tell Your Story) (3) Your Free “Teaser” (Builds Trust & Momentum) There’s really is no point being on Twitter if you don’t have a good foundation, let me explain why… Your website is what I call your home base – You own it. It may take years to build and refine but like a house, once it’s built, you can live there forever. If you’ve got all of your content on a particular or on various social media platforms, consider this: What happens if the site shuts down for some reason? More realistically, what happens if the admins or owners of that particular site decide your content isn’t fit for public consumption? Remember, they don’t really need a reason to make this move. Make the time and spend the money to get yourself a website that Google recognizes and you own. There’s another key element here too - what I call Google juice. There’s no point in having a website if Google can’t see it. After all, most people just Google their way through life. it’s the top search engine and not having a presence on it is likely to hurt your business dearly. So, once you’ve got your website, what next? Get yourself a blog (running with the house analogy, this is your ‘spare room’). A blog is where you can communicate with your audience and share stories via short stories, articles, podcasts, videos… whatever you...
by Keith Keller | Jul 1, 2015 | Coaching
“ZOOMING IN ON TWITTER” The Virtual World Tour Is Back!! I have been “SKYPING IN” at some pretty cool locations. Now I will be “ZOOMING IN ON TWITTER” all around the world!! www.ZoomingInOnTwitter.com I have spent the morning with some lovely students from Susquehanna University (Pennsylvania) and chatted to amazing tourism operators in Kaikoura (New Zealand) so it occurred to me that I could make this a regular theme in the upcoming months. CHEERS FROM DOWN UNDER!! A “VIRTUAL” WORLD TOUR http://t.co/LthM3Fie0V How far can we take this idea? #CheersFromDownUnder — Keith Keller (@KeithKeller) March 18, 2015 SOCIAL MEDIA DAY NZ www.TinyURL.com/SocialMediaDayNZ “KIA ORA FROM KAIKOURA” Reaching Over “2.2 MILLION” Accounts https://t.co/VZhPgIyJ9S#KiaOraFromKaikoura@DrJimmyStar@KazAston — Keith Keller (@KeithKeller) June 17, 2015 If you would like a “CHEERS FROM DOWN UNDER” experience please email me: keith@globalsocialmediacoaching.com TWEETED TESTIMONIALS ABOUT THE SESSIONS @KeithKeller Your #CheersFromDownUnder Skyping In Seminar was inspiring. 35 new followers in 2 days, Twitter is awesome! #KiaOraFromKaikoura — The Factory (@TheFactory4) July 3, 2015 #SMday with @KeithKeller,or how to learn more about Twitter in one day than in 5years Master’s Degree. #talent#passion#CheersFromDownUnder — KiaOraFromKaikoura (@KiaOraKaikoura) July 4, 2015 @keithKeller I found the #CheersFromDownUnder seminar very inspiring and enlightening! Thank you #KiaOraFromKaikoura — RoVie Cosmetics (@RovieCosmetics) July 5, 2015 SOME ADDITIONAL RESOURCES TO SHARE www.CrackTheTwitterCode.com ((Twitter Strategy Sessions Via Zoom)) (Free 10 Part Podcast...
by Keith Keller | May 28, 2015 | Coaching, Twitter Podcasts
MY FAVOURITE BRANDS ON TWITTER While working with Laura Waage during one of our recent sessions she gave me homework: Name My Top 25 Brands On Twitter!! Before we jump ahead to delving deeper into this picture, I wanted to share a little recap post that clearly outlines where things were back then in terms of my top 25 brands. Why? Because we’re talking about social media here: Things change at a rapid pace. As I mentioned to Laura during our chat, I get a real buzz when some of my favourite brands follow me back. You’ll read more later but the likes of Whole Food Market, Subway, Pepsi, IBM, Virgin America have all follow me back. Oh, and did I forget to mention Foo Fighters & Britney Spears (I am a fanatic about music stuff) Why do I get a real buzz when these brands follow me back? Not only because they’re doing some amazing things as far as Twitter goes, but also because whoever is driving these pages really understands that “Twitter Is The The Buzz Builder”. I am “The Twitter Dude” afterall so of course that gives me a buzz! There are a lot of brands doing great things with Twitter and using it as a way to have fun with their followers and ultimately, drive their product and service. So when Laura asked me to knuckle down these were the brands that made my list: (1) MUSIC Britney Spears Twitter Handle: @BritneySpears Followers: 42M Following: 400K Following Back? YES Almost 42 MILLION follow now!! Has taken the time to follow (almost) 400 THOUSAND back Who’s tuning in...
by Keith Keller | May 22, 2015 | MP3s, Twitter Podcasts
TWITTER FOR BUSY BUSINESS OWNERS “TOP 5 TIPS” For Marketing Your Business With Twitter I know you are busy so here are my “TOP 5 TWITTER TIPS” for getting your business up and running on Twitter. If you like to know more I have a completely free eBook about this and loads a resources. But for now, try these quick and easy tips and let me know what you think.. 1. Be a resource not a salesperson Twitter is about sharing information and resources NOT selling ‘stuff’. This may sound counter-intuitive but it is the essence of Social Media marketing. 2. Write a strong bio One that will inspire potential clients and joint venture partners to follow you. 3. Add a photo or company graphic There is significant evidence to prove that people who do this get more followers and retweets 4. Remember the 80/20 Rule – It’s not all about you 4 out of 5 tweets should be of value to your followers and not sales related. 1 out of 10 however is a far better ratio if you can manage it. 5. SHARE – SHARE –SHARE (This is Twitter 101) Share great articles and interact with your followers … this is the essence of how Twitter works SOME ADDITIONAL RESOURCES www.KeithKeller.com.au (Free eBook) www.CrackTheTwitterCode.com (Twitter Strategy Sessions)...
by Keith Keller | Feb 11, 2015 | MP3s
Dedicated to the AMAZING guests featured on The Global Spotlight Podcast “THE GLOBAL SPOTLIGHT PODCAST” Fantastic Guests – Amazing Information http://t.co/znfvcvUU6z @SpotlightMP3s #CoachesConnection — The Global Spotlight (@SpotlightMP3s) February 16, 2015 www.Twitter.com/SpotlightMP3s “COACHES CONNECTION ACADEMY” The Missing Link For Coaches ( Free WorkBook ) Crack The Twitter Code - Free Podcast Series “CRACK THE TWITTER CODE” Free Podcast Series With Annemarie Cross http://t.co/VTOzZO9mCp @AnnemarieCoach #CrackTheTwitterCode — The Global Spotlight (@SpotlightMP3s) March 10, 2015...
by Keith Keller | Oct 29, 2014 | MP3s
In this episode I share my favorite online resources….. ( 5 of them at least - lol ) MY TOP ONLINE RESOURCES ( Well, 5 of them at least ) http://t.co/uKqABJmzMz #OverwhelmMustStop @OMSeries — Keith Keller (@KeithKeller) October 29, 2014 Laura: So Keith, if I snuck into your office and I reprogrammed your computer so that you could only ever access five websites, which five would they be? Keith: That’s such a fantastic question, isn’t it? I mean everyone in the world should ask themselves this question. It’s such a fantastic question. Only five. You know what? I’ve got to say and it probably sounds a bit cheesy but I’m very, very proud of what we’ve done in the Online MasterPlan Series. That would have to be one of them: www.OnlineMasterplanSeries.com As part of a team, we’ve created something magical. I want to be able to access that and see it evolve because you and Heather and Andrew are doing most of the work behind the scenes, high level coding and all that stuff. I have no idea how you’re doing that. But every day I check in and I see a change. I’m part of that. So Online MasterPlan Series would have to be one of them. As an online entrepreneur, I’m pretty sure everyone would agree with me here that your own website, whatever that is, would have to be one of the five because it’s your baby. It’s your business. You’re the one doing the stuff. That for me is: www.GlobalSocialMediaCoaching.com That’s my site where I put my stuff on my interviews, these interviews, all my groovy things. But...
