by Keith Keller | May 22, 2018 | GUEST BLOG POSTS: Social Media & SEO
USE TWITTER TO IMPROVE YOUR CHANCES OF SHOWING UP ON GOOGLE A Guest Blog By Jay Egger While Twitter alone provides your brand with plenty of benefits in terms of establishing your thought leadership and engaging your audience, there’s one more reason to put more energy on the social networking site: Google In 2015, Google started displaying Tweets in search results, a move that many marketers failed to do anything about. But having your brand’s Tweets appear in Google search results gets you more exposure and can even combat a negative brand impression. The primary way your Tweets can appear in search results is with a Tweet Carousel. Like most things that Google does, there’s no precise science into how you can get one to appear in your brand’s search results, though there are strategies to help increase the possibility of getting one. (1) Be Active No one ever reaped benefits from Twitter by Tweeting once a week! Its very nature is intense, and many users Tweet multiple times an hour. Whatever time you can dedicate to being active on Twitter, be consistent. Using scheduling tools can make this a lot easier, because you can bulk schedule Tweets for days or even weeks at a time. Just like it does with your website, Google assesses how active your brand is on Twitter as part if its determination of whether you deserve a dedicated Tweet Carousel. (2) Talk About Trends Trending topics attract more attention, and they can both help you boost your followers as well as get you into search results. Keep an...
by Keith Keller | Oct 25, 2017 | GUEST BLOG POSTS: Social Media & SEO
HOW TO GET CLIENTS TO COME TO YOU The Twitter Honeypot Strategy By Indra Chandon Lots of marketers will tell you to go where you find your audience in large numbers and market to them there. Sometimes this could mean that you can’t afford to advertise so there are other ways to get in front of that audience. Here is a great example: We have a client that has a Property Investment business. They help people invest in properties Doing everything from making sure they can afford to get started, through to buying a great property and renting it out. For this client the best place for them to find lots of people interested in investing in property is where investment properties sell. The challenge was that advertising on the relevant websites would cost the client thousands of dollars per state. Our client has offices in 4 states, so this sort of advertising is outside his budget right now, while he’s growing his business. So instead of him going where the audience is, we’ve begun building an audience for him on Twitter. Attracting the audience to him “like bees to a honeypot” The value of drawing the audience to you: (1) You will always own the audience once you’ve built it up With advertising, your audience vanishes as soon as you stop paying for your ads to run. (2) Your offers and CTAs are not competing against your competitors With advertising your ad could appear right next to a rivals ad and you might not have the choice, or even find out,...
by Keith Keller | Sep 27, 2017 | GUEST BLOG POSTS: Social Media & SEO
WHY SOCIAL MEDIA ENGAGEMENT IS THE DOORWAY TO SUCCESS Guest blogger Simon Zaku examines Social Media engagement in detail here and explains how you can improve your success rate with a few simple techniques. I have a quick question for you… Have you ever thought about whether you should focus your strengths on getting more traffic or getting more engagements? I bet every brand on Twitter (or social media in general) has in one way or the other thought about that. Maybe you’ve even seen or come across a few articles on this idea, just like this one. It’s an important question to ask because 24% of all companies surveyed don’t have a social media strategy. Anyway, the short answer to this little debate is: Engagement Wins Everytime!! So, in this post I’m going to prove to you why your brand could really benefit by focusing on engagement. …. and why that is so much better than simply counting the number of people that come to your website or blog. So Why Should You Focus On Engagement? It sure feels like most brands are just counting traffic as a yardstick for measuring the success of their lead generation efforts. However, in reality, the reverse is actually the case. In a recent research, Ascend2 asked 294 marketing, sales and business professionals worldwide what their most important social media marketing strategy objectives were. ‘Increasing audience engagement’ emerged first with 64% of the votes. Therefore, with so many brands wanting to increase audience engagement, you might be forgiven for asking the following questions (Q) Why...
by Keith Keller | Sep 18, 2017 | GUEST BLOG POSTS: Social Media & SEO
GETTING STARTED WITH LIVE VIDEO Guest Blog Post By Lesley Fischer If you’re on social media, chances are pretty great that you’ve seen a friend or celebrity sharing a video of themselves live. Live video on social media is changing the way we interact with our audience, each other, and the world. Facebook is just one recent medium that has fully embraced live video along with YouTube, Instagram, and Twitter (through Periscope). Live video gives you the ability to interact face to face with your customers in real time. Just as you would in a store. As we’ve seen in recent catastrophic events, all four of these platforms have utilized social media and live video to communicate, to connect, and to aid in rescues. Adding live video to your social media reportage can only enhance your social presence. It’s wildly interactive, even if it’s an older video that was once live, and is now just on your news feed. The biggest benefit of live video however is “immediacy” The truly interactive experience that you get when participating in a live video is only available during the live video. Participation is the key element when producing a live video, no matter what platform you’re using. While you’re hosting a live stream your audience has the ability to make comments, ask questions, and chime in about what you’re speaking about. ….. and this in turn influences the content and the video as it iss being created. You just can’t get more interactive than that!! No other social media format delivers these benefits, which is why Facebook, Twitter, YouTube, and...
by Keith Keller | Aug 31, 2017 | GUEST BLOG POSTS: Social Media & SEO, Twitter Podcasts
ENHANCING YOUR SXSW EXPERIENCE Guest Blog Post By Alex Villalba Over the past few years, social media has evolved from a mindless escape from reality to an extremely effective marketing, networking and connecting tool for businesses, individuals and explorers alike. In fact, a large part of the success of my lifestyle blog, seemefeedmereadme, can be attributed to social media in general and Twitter in particular. Twitters various marketing, publicizing and exploring tools have provided my blog with a powerful platform from which I can share my ideas with a global, targeted audience. I got prime opportunity to see the awesome power of Twitter in action at SXSW. During this fast paced, music, film and interactive expo, there’s one thing you need to keep in mind: “Twitter Is Everything At SXSW” From getting updates to communicating with the masses, there’s a plethora of ways Twitter can help you get through SXSW. So if you’re looking for ways to get the most out of SXSW here are some great tips on how to use twitter to enhance your experience. Gain Followers & Connect With People When it comes to gaining exposure and getting ahead, it’s all about who you know - and this is especially true in “The Twitterverse”. Since SXSW is a global showcase that interests millions of people from all around, you can take advantage of the fact that you’re one of the lucky people that gets to go and broadcast it to the world through Twitter!! During this one week in spring SXSW is trending like crazy. Every day hundreds of...
by Keith Keller | May 31, 2017 | GUEST BLOG POSTS: Social Media & SEO, Twitter Podcasts
HOW TO FIND TWITTER INFLUENCERS A Guest Blog Post By Jenna Brandon When it comes to making buying decisions, it’s rarely ads that influence our choices. All those “buy me” messages that saturate modern web space stopped impressing us years ago. Nowadays it’s honest reviews and recommendations from independent sources that rule the day. Those “independent sources” are often industry leaders whose opinions on things are widely respected and listened to. One single tweet from such person about your company can do more for your business than the most expensive advertising campaign, especially if you’re only starting to build up your audience. But how do you get this person to pay attention to your humble self? Hopefully, this article will clear things up. Keep reading if you want to become a Twitter outreach rockstar. (1) How To Find The Right People To Reach Out To!! Getting started with influencer marketing is hard if you have no idea who the influencers in your industry are. Maybe you’ve heard of one or two, but in order to build an extensive list, you need to do some deeper research. Look for influencers among your own Twitter followers What if your A-lister is already your Twitter fan? Then he/she is definitely interested in your business and getting this person to collaborate is a piece of cake! Just go through the list of your own followers and identify those with an audience of 50K+ people. Then check out their profile and select those who share similar passions with you. For example, if you own a bookshop, look for book bloggers,...
by Keith Keller | Mar 28, 2017 | GUEST BLOG POSTS: Social Media & SEO
WHY LIVE STREAMING? WHAT’S THE ROI? A Guest Blog Post By Ashley Hinds In the Internet marketing world, we have heard the phrase over and over again: “Content Is King” When I hear this, many more questions run through my mind. What kind of content are we referring to? What should that content say? There’s really no better way to deliver an audience content than what’s happening right there in the moment. Are you attending a conference and want to share a fun snippet of it? Maybe you’re at the beach and the waves are particularly awesome that day. Perhaps your dog is going nuts for some new treat that you found in the store. What do any of these things have to do with business? Plenty!! They all show you and your business in action in the real world doing day-to-day things. Information spreads so incredibly fast these days. Whether it’s a personal announcement, world news, or a new fad, people will find out about whatever is happening and start talking about it. Social media also translates into the real world. It’s rare to be in conversation with friends, family, and colleagues and not mention something that was seen on social media. Whether you’re a business posting live video or your customers are posting live video about your business, it can only be good for you. Facebook Live Versus Periscope When someone uses “FACEBOOK LIVE” all followers and friends of that account are notified that you are live and this is one of the key advantages. If people log...
by Keith Keller | Mar 6, 2017 | Social Media Videos, Twitter Podcasts
GETTING STARTED WITH LIVE STREAMING Part 1 - Periscope Versus Facebook Live Recently Zdenka Sciacca and I discussed “GETTING STARTED WITH LIVE STREAMING” It can be a lot of fun but also has an enormous benefit for your business or brand. We both agree that Periscope (new owned by Twitter) is the better option here but we talked at length about the two main offerings and how they differ. We will doing more “Live Streams” shortly and more podcasts discussing the pros and cons of the vaious platforms available. The Highlights So Far!! www.Periscope.tv/Boom_Share BRILLIANT LIVE STREAM HERE!!https://t.co/ytknYkahuU @ZdenkaSciacca @Boom_Share @HireMeAU #AwesomeAussies #Periscope #LiveStreaming — Keith Keller (@KeithKeller) February 28, 2017 www.Periscope.tv/KeithKeller Inside The Head Of Gen Zed With Taya Payne!! ((Video))#MagicMelbournians#InfluencerMarketing cc @CraigAnnand https://t.co/JzLvUFpohS — Keith Keller (@KeithKeller) February 21, 2017 Zdenka Sciacca: Hello everyone this is Zdenka from Boom Share. Today I have the pleasure to talk to Keith Keller, who to me is the absolute Guru on Twitter, and we would like to talk about live videos on Facebook and Twitter. So Hi Keith, how are you? Keith Keller: Hey How are you doing? Great to talk again, the first recording for the year. Great to talk again, the first recording for the year. Zdenka: Yes 2017 is apparently a big year for live videos. So we spoke before about a month ago and we started doing some experiments, and we decided because you are a Twitter dude located in Melbourne. I like to experiment on Facebook, we decided you were going to do your experiment on Twitter Live, and I will...
by Keith Keller | Feb 15, 2017 | Social Media Videos
MAGIC MELBOURNIANS Interview With Craig Annand Recently I had the pleasure of interviewing Craig Annand from Social Club Media The first of my “MAGIC MELBOURNIANS” to appear on my live streaming video show using Periscope. It’s a brand new idea that I am trying - Loooove to hear what you think. www.Periscope.tv/KeithKeller “MAGIC MELBOURNIANS” Featuring Craig Annand..#GoLiveTwitter#MagicMelbourne#MagicMelbournians https://t.co/qAajqIQIaU — Keith Keller (@KeithKeller) February 15, 2017 Watch The Videos On Periscope www.Periscope.tv/KeithKeller Craig and his staff even made a behind the scenes video while I was filming him on my phone, proving there really is no limit to what you can do to create content. The Daily Grind (Behind The Scenes Video) MAGIC MELBOURNIANS (Transcript) Keith Keller: Hey guys its Keith Keller and today is the first episode of my new Periscope series “Magic Melbournians” First things first, let me introduce a very good friend of mine Craig Annand from a wonderful agency called Social Club Media We’ve been chatting all about the newest and coolest variations in the world of Social. So, first of all, Craig can you introduce yourself, tell people a little bit about what you and your company does as it relates to social? Craig Annand: Thank You Keith!! First of all, thanks for having me.. We are basically in Melbourne, we are a Social Media agency we’ve now been going for; around March it’ll be 5 years for us, and we’re big on creating the content creation for brands and then we base all the analysis on insights and then continually build and build, and build on that content. Keith: So...
by Keith Keller | Oct 24, 2016 | Twitter Podcasts
SIMPLE WAYS TO MANAGE FOLLOWERS Keith Keller & Tracey Gayner discuss in this episode about how you can manage your followers on Twitter more efficiently with a fantastic app called @Crowdfire. www.CrowdfireApp.com “SIMPLE WAYS TO MANAGE YOUR FOLLOWERS” https://t.co/X6iG1JaMod #TwitterTips4Tourism ((Podcast))@AskGadgetGirl @Crowdfire pic.twitter.com/QwWeRIPp1I — Keith Keller (@KeithKeller) October 24, 2016 @KeithKeller @askgadgetgirl Thank you for the super awesome episode! You the best! pic.twitter.com/UuGJrm8Q6F — Crowdfire (@Crowdfire) October 24, 2016 SIMPLE WAYS TO MANAGE FOLLOWERS ((Full Transcript)) Keith Keller: If you do the Twitter 30/30, and a lot of this podcast series is revolved around Twitter 30/30, and Twitter 60/60. “Follow 30 People Per Day For 30 Days” … or if you’re really, really into it, follow 60 people a day for 60 days. Now, we know that Tracey is following the 60/60 model. She’s had almost 4,000 new followers in less than four months. Many people have asked me, well eventually over time, if not everyone follows you back, there must come a time when you’ve got lots and lots of people you’re following and not as many people that are following you, how do you even that up if you’re indeed worried about that metric? The ‘Crowdfire’, which is a really great app, does that in three really, really, really cool ways. The first way…this by the way does have an online version or desktop version, but the app is just extraordinary. Super simple to use, super simple. Available on the Android and on the iPhone. RECENT UNFOLLOWERS The first way that it does it, is it...
