by Keith Keller | Oct 8, 2018 | GUEST BLOG POSTS: Social Media & SEO
ENCOURAGING USER GENERATED CONTENT FOR YOUR eCOMMERCE BRAND A Guest Blog Post By Patrick Foster “User Generated Content” (UGC) is becoming increasingly important for many types of businesses, but it is especially useful for eCommerce brands. In fact, some are even predicting that it is the future of eCommerce. Why is this? It’s because UGC helps your brand to form a more personal connection with your customers. It adds a creative edge, improves your SEO, functions as social proof, and can boost your conversion rate optimization. Knowing all this, how can you make the most of UGC for your brand? Here are some hacks that you can use to start taking advantage of the benefits today. Get More Product Reviews Shoppers enjoy reading product reviews before they buy anything online. In fact, many people have come to expect to find reviews on eCommerce websites. If you don’t have reviews on your product pages, new visitors may be less sure about parting with their cash. People are far more likely to trust their fellow shoppers than they are your marketing department. If another customer says the product is fantastic, they are more likely to believe them. The simple fact that they have been written by an independent customer based on their own experiences makes product reviews compelling and persuasive. On top of that, the language they use is persuasive. Product reviews are written in plain English using a more genuine tone of voice. They highlight some of the negatives as well as the positives, which your own product descriptions are unlikely to do. This all increases trust...
by Keith Keller | Apr 7, 2018 | GUEST BLOG POSTS: Social Media & SEO
8 FANTASTIC WAYS TO MAXIMISE VIDEO A Guest Blog Post By Pankaj Nerang Videos have now become the centre of Twitter, much like other social media platforms. So much so that video content on Twitter has grown over 220 times. With the introduction of GIFs, autoplay, and Periscope, it has now become much easier for users to create engaging videos. … and brands around the world are taking full advantage of that fact. In this article, we will discuss Twitter Video best practices for brands and startups and how you can take advantage of this huge trend. Why Video Marketing Is So Important Now!! There are a number of reasons why marketers prefer video marketing, including Higher engagement. 68% of users would share a branded video if it was entertaining Easier to explain your product or services. 98% of users prefer an explainer video over text Video ads do better with an average click through rate of 1.84% which is the highest of any ad format. Why Twitter Video? While Twitter was initially created as a 140 character limit microblogging platform, a lot has changed over the years. Now users can share pictures, GIFs, and of course videos. Twitter users have come to love videos with over 82% of them actively watching videos on it. In fact, Twitter video posts get higher engagement as well with 2.5 times more replies, 2.8 times more retweets, and 1.9 times more favourites. How To Share Videos On Twitter (The ABCs) ...
by Keith Keller | Dec 8, 2016 | GUEST BLOG POSTS: Social Media & SEO
HOW TO CREATE YOUR OWN STUNNING INSTAGRAM STORIES An Essential Guide By Craig Annand 10 billion everyday, that’s how many people view video content on Snapchat. So it makes sense that Instagram followed to create Instagram Stories – short videos that disappear after 24 hours, with a potential audience of 500 million users. That’s some big numbers, right? We agree. Storytelling is a key feature to making social media work for brands and features like Instagram Stories ensure marketers like us, create better and deeper stories for people to engage with brands. What Are Instagram Stories? It’s the latest update to the Instagram app that shows short video or imagery that delete after 24 hours. When you visit another Instagram account that has a current story, you will notice a coloured circle around the users profile image. Click on the profile image and you will see that users Instagram Story. In this post we will share how to use Instagram Stories to engage customers and how to create a story that will entice customers to fall in love with your brand. Enhance your main Instagram content with bonus information. This is one of my favourite ways of using Instagram Stories: telling a deep story behind each and every Instagram post. One of the key differences between Instagram and Snapchat is that Instagram provides a public, viewable profile for your main content. On no other social network can you get this type of supplemental information about the posts themselves. NASA’s use of Stories is quite the native strategy. Recently, NASA posted about the annual Perseid meteor shower...
by Keith Keller | Oct 5, 2016 | Twitter Podcasts
Keith Keller & Tracey Gayner talk about how to: CURATE GREAT CONTENT ON YOUR SMARTPHONE OR TABLET Another great podcast from the Twitter Tips 4 Tourism series. In this episode Keith & Tracey talk about two great apps for content curation. NUZZEL www.Nuzzel.com FLIPBOARD www.Flipboard.com Keith Keller: We’ve talked about Buffer, we’ve talked about Dashbird, we’ve talked about Evernote. Let me just briefly explain how I used my Samsung S4. I personally use the desktop PC, most of the time. That’s my model of the world. I love the… I love the functionality of the keyboard, with a big screen and a hard drive. That’s the way I process the world eventually, I’ll put everything in the cloud with Evernote and things like this. That’s the way I work. I have an office in Melbourne, Australia, and I spend a lot of time in that office if I’m not out seeing clients or skyping with clients. So, that means that the way I use an app is totally different. I use it as a bit of a catch up a bit of an “ON THE GO” moment. I don’t do very much work on it. The reason I do apps is to catch up. I check my messages. The Twitter app is actually pretty cool. You can do most things on the… just a very simple twitter app, it’s extraordinary. The apps that I use on that model…so I worked all day and I’m sitting at the beach and I’m having a latte, and I’m thinking, “ok, what articles are thumping it today?...
by Keith Keller | Sep 29, 2016 | GUEST BLOG POSTS: Social Media & SEO
INTEGRATING YOUR SOCIAL MEDIA MARKETING A Case Study By Guest Blogger Dr. Prash Shanbhag Britney Spears now has close to “50 MILLION TWITTER FOLLOWERS” but she does sooooo much more than just Twitter. What makes Britney’s Social Media marketing outstanding is the way in which she and her team have leveraged several platforms to build and grow her brand. This is where most social media marketers fall short – They treat each the social media channels as stand alone “mouth pieces”. Ideally, all the social media channels need to be work in harmony by feeding off one another. Britney has her own website (www.BritneySpears.com) Two You Tube channels (Britney Spears & Britney TV) One Twitter account and a Facebook page. These social media channels have evolved, since they were launched over the course of several years. For example, here is the You Tube video for Britney’s own fragrance ‘Radiance’ Radiance (Choose Your Own Destiny) To increase the fan engagement further, this post was followed by a link to the Britney Spears Facebook presence. An app used the main theme of the advertising spot, a fortune teller, and showed users different pictures of themselves and their friends in the form of a crystal ball. These pictures, were taken from the respective user’s Facebook photo albums, and were followed by a video of the Radiance spot itself. Britney Spears and her team use these platforms to remain in close touch with her fan base and to interact with the target audience on a regular basis. Make Your Fans Feel Special When someone decides to follow you on social media, it’s...
