“ONCE UPON A TIME” WHY STORYTELLING IS VITALLY IMPORTANT TO MARKETERS

“ONCE UPON A TIME” WHY STORYTELLING IS VITALLY IMPORTANT TO MARKETERS

“ONCE UPON A TIME” WHY STORYTELLING IS VITALLY IMPORTANT TO MARKETERS Guest Blog Post By Fabrice Briatte (Montreal)   FRENCH TRANSLATION ALSO AVAILABLE    Once upon a time, there was a world where people didn’t watch TV any more. There was a world where people used adblockers when they go to the Internet. People wanted brands to talk to them only when they needed it. Marketers couldn’t attract attention by disturbing them anymore. But there was a little fairy full of emotions called ‘Storytelling’ that could help marketers. Here is her story 😉     Micro Moments Are Changing The Rules   The importance of moments   Our life is made up of micro-moments. These micro-moments are changing the relationship between brands and clients. We spend most of these micro-moments through the Internet. According to Google, there are four types of “Micro Moments”     (1) I Want To Know Moments When someone is exploring, but is not in purchase mode.   (2) I Want To Go Moments When someone is considering buying a product at local store.   (3) I Want To Do Moments When someone needs help finishing a task or wants to do something new.   (4) I Want To Buy Moments When someone is ready to buy, and may need help.     All these micro-moments represent chances for brands to engage with the clients. Brands can make this experience great just by giving the right information at the right time.   30,000 Decisions Every Day    Micro-moments, micro-experiences mean micro-decisions. We make more than 30,000 micro-decisions a day. It means we have too much...
THE POWER OF BEING AUTHENTIC

THE POWER OF BEING AUTHENTIC

THE POWER OF BEING AUTHENTIC An Interview With Tasha Jennings   In this episode of “MAGIC MELBOURNIANS” I interview Tasha Jennings about the power of being authentic and why it is absolutely essential for businesses today. You can watch the Periscope replay here or read Tasha’s excellent blog post below Alternately, you can watch the video on Periscope itself if you prefer www.Periscope.tv/KeithKeller   “THE POWER OF AUTHENTICITY” Sensational Interview With Tasha Jennings!! #MagicMelbournianshttps://t.co/AYC2CCv3Cw @TashaJenningsND — Keith Keller (@KeithKeller) March 15, 2017 THE POWER OF BEING AUTHENTIC A Deeper Dive With Tasha Jennings!!    The online world can be pretty ‘unreal’ sometimes. A sea of photoshopped images & copywritten scripts.  The power of being authentic is that it can help you cut through the clutter and really reach your audience in a way that scripted material can’t.  As a small business, it can be hard to stand out against the ‘big guns’ in your industry.  That is, if you try to play in the same marketing space.  Throwing your small budget into a big pool won’t get you very far and can be extremely expensive. How do you get the cut through without a big budget?  Trust and loyalty is what we are all looking for. Big business naturally have a certain level of trust, just for the sheer fact that they are big.  Fostering this further is something big brands spend huge amounts of time, effort and money on.   Celebrities and sports stars are recruited (and well paid) to help nurture this brand loyalty.  So how do you build that sense of trust and credibility without the big...
MAGIC MELBOURNIANS LIVESTREAM VIDEO FEATURING CRAIG ANNAND

MAGIC MELBOURNIANS LIVESTREAM VIDEO FEATURING CRAIG ANNAND

MAGIC MELBOURNIANS Interview With Craig Annand   Recently I had the pleasure of interviewing Craig Annand from Social Club Media The first of my “MAGIC MELBOURNIANS” to appear on my live streaming video show using Periscope. It’s a brand new idea that I am trying - Loooove to hear what you think. www.Periscope.tv/KeithKeller   “MAGIC MELBOURNIANS” Featuring Craig Annand..#GoLiveTwitter#MagicMelbourne#MagicMelbournians https://t.co/qAajqIQIaU — Keith Keller (@KeithKeller) February 15, 2017   Watch The Videos On Periscope www.Periscope.tv/KeithKeller   Craig and his staff even made a behind the scenes video while I was filming him on my phone, proving there really is no limit to what you can do to create content.   The Daily Grind (Behind The Scenes Video)   MAGIC MELBOURNIANS (Transcript)   Keith Keller: Hey guys its Keith Keller and today is the first episode of my new Periscope series “Magic Melbournians” First things first, let me introduce a very good friend of mine Craig Annand from a wonderful agency called Social Club Media We’ve been chatting all about the newest and coolest variations in the world of Social.  So, first of all, Craig can you introduce yourself, tell people a little bit about what you and your company does as it relates to social? Craig Annand: Thank You Keith!! First of all, thanks for having me..  We are basically in Melbourne, we are a Social Media agency we’ve now been going for; around March it’ll be 5 years for us, and we’re big on creating the content creation for brands and then we base all the analysis on insights and then continually build and build, and build on that content. Keith: So...
INTEGRATING YOUR SOCIAL MEDIA MARKETING FOR MAXIMUM EFFECT

INTEGRATING YOUR SOCIAL MEDIA MARKETING FOR MAXIMUM EFFECT

INTEGRATING YOUR SOCIAL MEDIA MARKETING A Case Study By Guest Blogger Dr. Prash Shanbhag   Britney Spears now has close to “50 MILLION TWITTER FOLLOWERS” but she does sooooo much more than just Twitter. What makes Britney’s Social Media marketing outstanding is the way in which she and her team have leveraged several platforms to build and grow her brand. This is where most social media marketers fall short – They treat each the social media channels as stand alone “mouth pieces”. Ideally, all the social media channels need to be work in harmony by feeding off one another.   Britney has her own website (www.BritneySpears.com) Two You Tube channels (Britney Spears & Britney TV) One Twitter account and a Facebook page.   These social media channels have evolved, since they were launched over the course of several years. For example, here is the You Tube video for Britney’s own fragrance ‘Radiance’   Radiance (Choose Your Own Destiny)    To increase the fan engagement further, this post was followed by a link to the Britney Spears Facebook presence.  An app used the main theme of the advertising spot, a fortune teller, and showed users different pictures of themselves and their friends in the form of a crystal ball. These pictures, were taken from the respective user’s Facebook photo albums, and were followed by a video of the Radiance spot itself. Britney Spears and her team use these platforms to remain in close touch with her fan base and to interact with the target audience on a regular basis.   Make Your Fans Feel Special   When someone decides to follow you on social media, it’s...
FROM YOU TUBE TO PERISCOPE & BACK

FROM YOU TUBE TO PERISCOPE & BACK

FROM YOU TUBE TO PERISCOPE & BACK Transitioning From YouTube To Periscope & Live Streaming Guest Blog Post By Ms. Candy Blog     Since May 31, 2015, I have been a live streamer, prior to which I was a YouTube creator for a year and a half. My YouTube channel had moved from high production videos shot with a camera (not to mention scheduling, shopping, scripting, shooting, and editing), to quick vlogs done directly through an iPhone.   It directly affected my YouTube performances, moving from didactic monologues to conversational updates.  Live streaming is everything I was searching for and came at the perfect time in my journey as a content creator. My first Periscope stream was similar to everyone’s–hit “Start Broadcast” and see what the thing does.  When I finally got my bearings, I decided to bring what I had been doing on YouTube to Periscope. In 2015, my theme song from YouTube found its place at the beginning of my “scopes” with my headshot.  In 2016, the theme song is played throughout the broadcast without a consistent open shot as the platform’s format has changed. As people started to enter the “room”, I welcome them in, greeting them by name.   The “Romper Room Effect” (based on the children’s television show where the participants wore name tags and were welcomed by name) is very powerful as the most beautiful word in any language is a person’s name.   It also serves to create a relationship between viewer/participant and broadcaster somewhat similar to the relationship between teacher and student; remember when a teacher knew your name and...
HOW TO USE HASHTAGS

HOW TO USE HASHTAGS

HOW TO USE HASHTAGS Maximise Your Marketing & Find Your Ideal Client!!   Keith Keller is interviewed here by Wendy Fore from @CashLifeMastery and together they really pull apart how to use hashtags (#) to maximise your twitter marketing and more importantly find your ideal client. Ultimately, it really is as simple as ABC. Have a listen and let us know what you think. There is also a transcript of the interview available to download completely free. THE ABC OF USING HASHTAGS    (A) USE THE “POWER WORDS” (B) CREATE YOUR OWN HASHTAGS (C) FOLLOW TRENDING TOPICS 3 EASY WAYS TO ENJOY THE “BLAB”   (1) Video Replay      (2) Podcast Highlights       (3) Transcript   DOWNLOAD THE FREE TRANSCRIPT HERE SOME CREATIVES USES OF HASHTAGS #CarpoolKaraoke .@Adele‘s reaction to @JKCorden‘s harmonizing is the BEST. #CarpoolKaraokepic.twitter.com/R6vuTUc7wB — The Late Late Show (@latelateshow) March 30, 2016 Adele Carpool Karaoke   #CrazyCovers2016   “CRAZY COVERS - 2016” ((Hello)) @Adelehttps://t.co/a1pwB5vBxm @FrogLeapStudios cc @DrJimmyStar#CrazyCovers2016#HappyMusicMonday — Jimmy Star (@DrJimmyStar) February 22, 2016   Adele - Hello (Metal Cover By Leo Moracchioli) HOW TO USE HASHTAGS ((The Full Interview))   Wendy: Hello everybody this is Wendy Fore and you are joining Cash Life Mastery Social juice. Today our topic is ‘Hashtag for newbie’s’ and how to use Twitter to grow your business. So guys today my co-host Keith Keller and I will be telling you all about how to take hashtags and make them go viral. So if you need to reach me my name is Wendy Fore again and you can reach me on Cashlifemastery on Facebook, and we do business...
JOIN THE VIDEO MARKETING REVOLUTION

JOIN THE VIDEO MARKETING REVOLUTION

JOIN THE VIDEO MARKETING REVOLUTION Guest Blog Post & Blab By Preston Odenbrett What Is Your Favourite Travel Destination? (Blab Video Replay) Video marketing has definitely arrived in a big way!! YouTube statistics indicate that it has more views and more uploads per minute than many other major channels and both individuals and businesses alike are consuming video at an ever increasing rate.  Why would that be surprising? Look at how long it took TV to take over households back in the 1950’s when radio was the major medium for most households. I believe TV gained 50% adoption five years less time than radio did. Video today is getting  a massive lift due in part that Social Media is allowing video to be part of postings. Many who are in the video business have been watching this bubble grow larger each and every year and some people say that video will take over the internet in the next five years or less. It helps that bandwidth speeds have gone up and providers are allowing the bandwidth to go through cable but also through the air using many mobile devices that are in the market today.   Virtual Reality (VR)   The future is here - users can now be in a room at their home or office and be able to place an object lets say a motorcycle and be able to rotate and actually manipulate the object in anyway the user decides. If you remember Star Trek and some other TV shows in which you can change the environment that they are in and be able to share that with others to...
USING BLAB AS YOUR PODCAST BUILDER Exciting Ways To Leverage Video Streaming

USING BLAB AS YOUR PODCAST BUILDER Exciting Ways To Leverage Video Streaming

USING BLAB AS YOUR PODCAST BUILDER www.Blab.im   Blab is one of the latest, and definitely the most exciting, variation on the live video streaming idea and I think it has enormous potential. I will be running some experiments and collating my findings here so stay tuned for updates. In the meantime, please share your “BLABS” on Twitter (@KeithKeller) and let me know what you think of this format. You can also follow me on Blab for updates.  www.Blab.im/KeithKeller   Each time you run a “BLAB” you get both the video & audio files sent directly to your inbox. With this in mind it occurred to me that it would be cool to add some highlights to You Tube & Sound Cloud. Here’s how I do this: www.KeithKeller.tv (Videos)   www.SoundCloud.com/KeithKeller (Podcasts)    ...