by Keith Keller | Feb 27, 2017 | Social Media Videos
INFLUENCER MARKETING 101 An Interview With Taya Payne Our latest “MAGIC MELBOURNIANS” episode focuses on Influencer Marketing for fashion brands and this week we interview Taya Payne. Taya has an AMAZING story about how she has set up a local business and is using Instagram & Facebook to promote it. www.Instagram.com/RentMyWardrobeOG www.Facebook.com/RentMyWardrobeOG Inside The Head Of Gen Zed With Taya Payne!! ((Video))#MagicMelbournians#InfluencerMarketing cc @CraigAnnand https://t.co/JzLvUFpohS — Keith Keller (@KeithKeller) February 21, 2017 Watch The Videos On Periscope www.Periscope.tv/KeithKeller Keith Keller: Hey guys! Keith Keller, Melbourne Australia. Today we’re interviewing Taya Payne about Influencive marketing and I have called this particular, I’ve called this particular episode “Inside the head of Gen Zed” because, you know I’m 50, I don’t have any idea what the average 17 year old girl is thinking, but if I was selling clothes to 17 year old girls I’d need to know that. So first things first let me know what’s going on in the head of Gen Zed how do you process the world, tell me, talk about Influence marketing and endorsements, what does that mean to you? Taya Payne: Everything is Social Media at the moment!! Especially Instagram, I feel Instagram is the one place that people my age, people within this market, so the young, between the ages of say16 and say like 30’s everyone are like spending all of our time like online, on social media, following all these influencers, all these big Instagram personalities, whether they are models or just regular people who have built their sort of empire on Social media through sponsorships and all these...
by Keith Keller | Jun 15, 2016 | GUEST BLOG POSTS: Social Media & SEO, Twitter Podcasts
SOCIAL MEDIA SHOWCASE Some Highlights By Guest Blogger Courtney Crawford www.QueenstownToKaikoura.com PERCEPTIONS BEFORE THE CONFERENCE Growing up in the 21st Century, I never really gave much thought to the sudden adaptation to new technology as it went from brick phone used solely for ringing landlines and any other “mobile” phones… at best, texting and the snake game became available. To the modern day technology like the go-pro, the Samsung S7, the I-phone 5S and software apps that can be used on computers and mobile phones. Technology constantly seems to change from a monthly to a yearly basis on a variety forms of hardware and software. The onslaught of what is available can almost seem to be overwhelming. And because of this, it has become the social norm to take each change in stride as it occurs and adopt it to how we use the technology without giving much thought in how we can strategically use social media for the sake of innovation and reaching out to other communities or organisations. There seems to be a broad general understanding of the purpose behind Facebook, Instagram, twitter, YouTube, and snapchat as we have been left to figure out how the technology and social media operates on our own. Even with the curiosity of learning how to use all of the new technology and social media platforms; they have been designed to allow users to embrace it to meet the user’s needs and interests. As a result of this, users such as myself, have ended up using Facebook, twitter and Instagram as a form of personal gallery to share our...
by Keith Keller | Apr 29, 2016 | Twitter Podcasts
TWITTER MAGIC 4 BLOGGERS Recently I was interviewed on The Aussie Bloggers Podcast We had a great chat about why I looooove Twitter and how it can help bloggers Here are some of the highlights we talked about in the podcast How to break the Twitter barrier Reach millions of people in Twitter in one day The difference between reach and followers How to apply the 80/20 rule to your social media How to build up cyberkarma Learn the 4:1 rule or Keith’s own 10:1 version Hear the amazing ‘IKEA’ box story How to use Twitter as a JV tool Learn about Twitter 30/30 Find out about Keith’s “Twitter Magic 123” system How many times a day you should check your Twitter feed SOME ADDITIONAL INSPIRATION “TWITTER WRITE” (Twitter Tips 4 Writers) MORE FREE PODCASTS HERE!! www.TinyURL.com/TwitterPodcasts TWITTER MAGIC 4 BLOGGERS ((Full Transcript Available Below)) Tanja Turner: Hi, I’m Tan from Write your Cancer. Amanda Hoffmann: Hi, I’m Amanda from My Office Books. T/A: …. and we’re from “Aussie Bloggers Podcast” Tan: Today we have a really special guest, an absolute, total expert on Twitter. We’re talking to Keith Keller. How are you Keith? Keith Keller: Hey, How’re you doing? A few Aussie’s on the same team. Isn’t that brilliant? T/A: (both laugh) Tan: That’s awesome. Amanda: Well Keith, one thing I’ve noticed with bloggers, is, they all had a huge pain point. You know what it is? Twitter. None of them, all very rarely..there are some very clever bloggers out there that can use it, but the majority of bloggers really have no idea...
by Keith Keller | Apr 20, 2016 | GUEST BLOG POSTS: Social Media & SEO
LIFE AT THE OUTPOSTS Five Reasons Why Your Blog Needs Outpost Exposure Guest Blog Post By Chaenara O’Brien As Keith Keller and I discussed what we’re calling “The Outpost approach,” we couldn’t help but be intrigued by the daily evolution of blogging and how contagious it has become from being somewhat irrelevant just a few years ago. In 2015, Hubspot identified four insanely impressive blogging stats which showed just how blogging has planted itself as an integral puzzle piece in the bustling world of inbound marketing. B2B marketers that use blogs receive 67% more leads than those that do not. Marketers who have prioritized blogging are 13x more likely to enjoy positive ROI. By 2020, customers will manage 85% of their relationships without talking to a human. From ideation to publication, the reality now is that anyone has a shot at being the next Ernest Hemmingway and using publishing platforms or ‘outposts’ such as LinkedIn Pulse or Medium, can help you do that anywhere, anytime. Mashable, VentureBeat, and The Huffington Post have rapidly evolved from singular guest blog posts to entire web communities mainly because blogs are very much like personal conversations, making it both relevant and enjoyable to a globally expansive readership. Five Reasons Why Your Blog Needs Outpost Exposure (1) Network Relevance Owning a dedicated blog should be a primary tool in your personal brand development kit for the long term. However, using ‘outpost’ platforms can kick start your content marketing ‘engine’ with engaging those who already deem you relevant in their circle of peers and subscribed content such...
by Keith Keller | Mar 21, 2016 | GUEST BLOG POSTS: Social Media & SEO
TEN MOST COMMON TRAFFIC MISTAKES Guest Blog Post By Karen Repoli If you have a website or blog then you already know the importance of traffic. Traffic is to internet marketing what “location - location - location” is to real estate. It is one of the major ingredients of online marketing. If you can’t generate targeted visitors to your site, you simply won’t make any sales. Usually the owner or designer of a new website is the person designated to drive traffic to the site. The chief ingredient in generating traffic is the search engine. Of course, you can use advertising, but it’s going to cost you. Using the search engines to generate targeted (interested in your product) traffic is the least expensive method known. Unfortunately, many website owners do not understand the importance of search engine visibility, which leads to traffic. They place more importance on producing a “pretty” website. Not that this is bad, but it is really secondary to search engine placement. Hopefully, the following list of common mistakes, made by many website owners, will help you generate more targeted traffic to your site…after all, isn’t that what you want. (1) Not Using Keywords Effectively This is probably one of the most critical areas of site design. Choose the right keywords and potential customers will find your site. Use the wrong ones and your site will see little, if any, traffic. (2) Repeating The Same Keywords When you use the same keywords over and over again (called keyword stacking) the search engines may downgrade (or skip) the page or site ...
by Keith Keller | Mar 9, 2016 | GUEST BLOG POSTS: Social Media & SEO
HOW TO BECOME A BETTER BLOGGER Five Great Ideas Here From Guest Blogger Rochelle Melander I love watching talent competition shows like American Idol. I notice that the best performers make singing look easy. Yet I know that many hours of practice support every single note. Because blogging is such an immediate experience, with posts responding to recent events, it appears easier than, say, writing a book. Yet hours of practice, study, writing, and revising makes the best bloggers stand out from the crowd. Here’s how to develop a winning blogging style: (1) Research The Medium Blogs are not periodicals or newspapers. They look different. The articles need to sound different and still offer great content. You need to learn the form instead of trying to squeeze your white paper writing style into a blog post. Know how the best blogs write: first person perspective, shorter posts, the best information at the beginning of the post, valuable content throughout the post, links to other information and blogs, and photos. (2) Sharpen Your Voice Read a few of your posts aloud. Does your unique personality come through in the writing? If not, keep writing and revising until your posts sound like you. Pro tip: people like you and want to read your work both because you have something valuable to say but also because of how you say it. Think about how your unique perspective, including your quirks and pet peeves, comes through in your writing. (3) Create Great Content Blogs need to provide valuable or fun information to the lives of others....
by Keith Keller | Feb 24, 2016 | GUEST BLOG POSTS: Social Media & SEO
GET MORE VISITORS WITH BLOGGING Fantastic Insights From Guest Blogger Karen Repoli When you decide to start a website, you not only have to think about how you want to design it, but also how are you going to market it. Marketing is the key in all business, online or offline, and will be a foundation to your success. Taking the necessary steps to get your website noticed on the search engines is not a complex process, but it does take some time and effort. Blogging is an excellent way to start bringing traffic into your website. Let people know why you started a site, and what you intend to do with it. How are you going to help people and be any different than the next guy? Blog posts that contain keyword-rich content will help your site rank higher in the search engines, although it may take some time for this to happen. Get your voice out there and be consistent. (1) Write with your audience in mind – What is it that your target market wants to read about? How are you able to solve their problems with your site or product (2) Engage your reader by asking them questions – The simple way to know what your readers want is to ask them. Make them want to leave comments and suggestions regarding your content. Once your audience feels like they can engage with you, trust begins to form and a solid relationship can be created (3) Clear, concise headlines – Make sure your readers know what your content is all about. Having a headline that...
by Keith Keller | Feb 16, 2016 | Twitter Podcasts
TWEET WITH THE END IN MIND An Interview With Wendy Fore In this Blab we talk about how to TWEET WITH THE END IN MIND and why it is so important to include the following 3 elements in your Twitter marketing strategy. Once you have these in place you are in a solid position to move forward with your Social Media marketing, on Twitter or any of the other platforms you choose to use moving forward. How are you doing with these 3 elements? (1) Your Website (This is Your “Home Base”) (2) Your Blog (A Place To Tell Your Story) (3) Your Free “Teaser” (Builds Trust & Momentum) TWEET WITH THE END IN MIND (The Video Replay) TWEET WITH THE END IN MIND (The Podcast) TWEET WITH THE END IN MIND (Download The Free Transcript) Wendy: Hi everybody my name is Wendy Fore from Cash Life Mastery and today you’re joining Cash Life Mastery Social Juice ‘Tweet with the end in mind’ yes that’s right guys today we are talking about Twitter and how we can use Twitter to take our business into sky rocketing profits, and like I said my name is Wendy Fore from Cash Life Mastery, where we’re helping entrepreneurs onto a path to success and if you would like to contact me we are Cash life mastery on Facebook, we would love to hear from you, with any of your questions, concerns and help you get your business into profit. Today guys joining me is my co host Keith Keller, the king of Twitter, and...
by Keith Keller | Feb 15, 2016 | GUEST BLOG POSTS: Social Media & SEO
Showcase Your Blog Content In 4 Steps Guest Blog Post By Stephanie Ward Recently I visited a blog I was curious about and wanted to see what kind of juicy tips I could pick up. But there were no categories to choose from and only one post was visible on the main blog page. There were no suggestions for posts similar to the one that was featured. And there wasn’t a collection of the most popular content. There were links underneath the one post that was showing for ‘older’ and ‘newer’ posts which is a smart move. Some people might be curious enough to click on one of those but it’s not likely. This is because our time is so precious that unless we know for sure that we’re going to get something we need, we can’t be bothered to sacrifice the time. And yes, there was a search box. But if you don’t know what you’re looking for, it doesn’t help. With blog posts, it’s often the case that you don’t know what you want until you see it. So what can you do? Let me hook you up with 4 ideas. (1) Feature the Categories of Your Blog You don’t have to show all of your categories, simply select the ones that are most significant to your audience. Check out this option. (2) Display More than One Blog Post on Your Main Blog Page There are many options to choose from here. You can show one full post and partial views of several others. You can show only the titles of many posts. Go to the...
by Keith Keller | Dec 18, 2015 | GUEST BLOG POSTS: Social Media & SEO
BUILD YOUR BRAND WITH GUEST BLOGGING Fantastic Guest Blog Here From Ann Smarty The concept of spending time and effort to write for someone else for free may seem weird: Many bloggers don’t like the idea of not being paid for such an effort. However we have seen so many people building up their startups and income thanks to writing for other sites that Guest writing is a crucial tool for any kind of professional online activity. Some of the ways it can be used are: Gaining traffic to your own website, whether a blog or a company site. Sharing content with a wider audience. Finding a new reader pool to dip into. Branding yourself as an expert in your field, by solidifying your authority. Publishing samples around the web to get you consulting or freelancing work later on. Possibly gaining attention from major media sources by piggy-backing on a more popular site. Building relationships with important industry contacts. Spreading your wings and showing your chops in a new niche. Trading posts with other bloggers/writers to diversify your own blog content for free. As you can see, the applications of this technique are pretty broad, and there are many benefits. How To Get Started The process can actually be broken down into steps. Step One - Isolate Your Niche You know those dozen things you know a lot about? Don’t go jumping into them all at once. You should be isolating the niche that you want to focus on, and become an authority there, first. So select a category that you most want to be known for. Then break...
