GETTING STARTED WITH LIVE VIDEO

GETTING STARTED WITH LIVE VIDEO

GETTING STARTED WITH LIVE VIDEO Guest Blog Post By Lesley Fischer     If you’re on social media, chances are pretty great that you’ve seen a friend or celebrity sharing a video of themselves live. Live video on social media is changing the way we interact with our audience, each other, and the world. Facebook is just one recent medium that has fully embraced live video along with YouTube, Instagram, and Twitter (through Periscope). Live video gives you the ability to interact face to face with your customers in real time. Just as you would in a store. As we’ve seen in recent catastrophic events, all four of these platforms have utilized social media and live video to communicate, to connect, and to aid in rescues. Adding live video to your social media reportage can only enhance your social presence. It’s wildly interactive, even if it’s an older video that was once live, and is now just on your news feed. The biggest benefit of live video however is “immediacy” The truly interactive experience that you get when participating in a live video is only available during the live video. Participation is the key element when producing a live video, no matter what platform you’re using. While you’re hosting a live stream your audience  has the ability to make comments, ask questions, and chime in about what you’re speaking about. ….. and this in turn influences the content and the video as it iss being created. You just can’t get more interactive than that!! No other social media format delivers these benefits, which is why Facebook, Twitter, YouTube, and...
ANALYSE YOUR SOCIAL PRESENCE

ANALYSE YOUR SOCIAL PRESENCE

ANALYSE YOUR SOCIAL PRESENCE Decoding Google Analytics With Teena Thach     When it comes to marketing on social, it is important to know what channel is working better than the others. You could be raking in the retweets on Facebook or swimming in shares on Twitter, but if that engagement isn’t doing anything to grow your business, something needs to change. In order to measure your social media performance and distinguish social presence, marketers need to know how to monitor and understand social analytics. In general, there are two types of analytics you’ll need to monitor to get a complete view of your social presence. Measuring engagement metrics through a social media management tool gives you a good idea of your success on each platform but it doesn’t give you the whole story. Tracking conversion metrics on your website, landing pages or other lead generation channels is an important part of understanding which social networks are bringing you real leads and real ROI. For this type of social analytics, one of the best tools available to you is Google Analytics. Most marketers see Google Analytics as nothing but a simple way to track simple website metrics. That’s because for the past six years, website traffic has been listed as the most used metric. Luckily, marketers are finally coming around to the truly important measures of success. According to Content Marketing Institute, the three most important metrics this year were: Sales lead quality (87%) Sales (84%) Conversion Rates (82%) For social media marketers looking to improve these metrics, Google Analytics can actually inform a good deal of your social...
CAN YOUR POTENTIAL CLIENTS FIND YOU?

CAN YOUR POTENTIAL CLIENTS FIND YOU?

CAN YOUR POTENTIAL CLIENTS FIND YOU? Another Fantastic Guest Blog Post About SEO From Karen Repoli    What a great question to ask yourself!! “Can your potential clients find you?” During a recent client discussion regarding website performance I asked this question and also; “Have you checked the analytics on your site?” The answer was no, so I suggested a quick review of the website statistics to see how this year old site was doing, and how we could increase the conversion rate.  After finding out that the bounce rate (people viewing only one page then leaving) was about 80%, and that the audience demographics were totally out of kilter with the business goals, the investigation continued as to “WHY”. The next step was to check out some basics on the site itself. What I found completed the darkening picture. No Meta Descriptions on any page No keywords on any page Not mobile optimized Primary landing page of visitors were on the blog. However, blog posting was inconsistent and sporadic. Branding that was not consistent with what the business actually did. This resulted in the demographics of visitors being totally off. Obviously the site owner needed some work done. Most of these items could be taken care of pretty quickly because he already had his researched keywords (they just had not been entered by the website designer) while the blog and branding would take more time.  However, if you are at the starting line and haven’t even made your list of keywords, here are three free tools that can get you started.   Google AdWords   Google Adwords may...
HOW TO OVERCOME OVERWHELM

HOW TO OVERCOME OVERWHELM

HOW TO OVERCOME OVERWHELM 3 Ways To Beat The Heat & Control The Burn Guest Blog Post By Jaime Boots   Keeping up with Social Media (and life in general) can seem overwhelming these days. Each time we move in the direction of solution “BOOM”  we are hit with another blow that seems to knock out any momentum gained. It can be overpowering but what if you believed that you could subdue the storm? What if you realized you could eliminate its control over your life? What if you were certain that you could be victorious and take back what’s yours? What if you knew how to stop feeding the fire and let it fizzle, wither, and die… never to reduce your power in such a way again? Here’s a rundown of 3 ways to find the function that your overwhelm buried.      (1) Let some of it burn   If there’s a fire ripping through your life, you can use it to your advantage and let it burn some of the ideas/tasks/obligations/chores/decisions to be cleansed out of your life. Are you depleting yourself? Trying to be too much to too many people? This leads to feeling like a crazy person and not actually doing the majority of the stuff you want to do. And for some reason the stuff that you ARE doing is the junk you could give a rip about. What needs to be let go? (I am not saying that you have to let it go forever… let’s not be dramatic.) Take a look at all of “the everything” and see what can be...
BE YOURSELF ALWAYS!!

BE YOURSELF ALWAYS!!

BE YOURSELF ALWAYS!! YOUR TRIBE WILL LOVE YOU FOR IT!!   When you are an entrepreneur, you need to have an online presence whether you have a brick and mortar storefront or a primary online business. As much as some people may not want to accept it, social media is here to stay. With that said, how is an entrepreneur to approach social media? What guidelines is an entrepreneur to follow? If you are an entrepreneur who spends any amount of time on social media, I’ve got two simple rules for you to follow so that your followers and clients will find you and stick with you.   Be Yourself   Once you find your specific niche of the service or product that you offer, and you know who your ideal customer is, then what? Well, the key is pretty simple. Just be you. Be true to who you are, whether that’s in your branding, marketing, your videos, interacting with current clients, speaking with potential clients, creating your offerings, writing your posts, blogging or posting on your website. I mean every.single.thing. Be yourself in everything you do. You are still saying, “What does that mean to just be me?” The easiest way to explain is to give you examples. Serena Williams. Johnny Depp. Carrot Top. Kim Kardashian. Sean Penn. Beyonce. What do they have in common? They all are just being themselves. They dress how they want, look how they want, express their opinion whether you like it or not. They basically are just who they are and could care less what you think. Sure, they are smart with...
RECYCLE YOUR CONTENT

RECYCLE YOUR CONTENT

RECYCLE YOUR CONTENT A Guest Blog Post By Stephanie Ward!! As a business owner you’ve worked hard to create fabulous content that rocks & you will continue to do so going forward. That doesn’t mean however that all of your previous work can’t continue to be utilized and shared with your community.  Don’t ignore your previous content, it’s extremely valuable. Just make sure it’s the best it can be and that it is organized. Let’s see how the three R’s of sustainability can be applied to your marketing. Reduce   Eliminating content that is not relevant and reorganizing what remains will improve your visitors’ experience when they visit your website. Here are some suggestions to get you started. Get rid of outdated information on your website. Do you still have information on your website about an event that has already happened? Remove it. What about posts that are no longer relevant? Get rid of them. Is your website’s sidebar too cluttered? Take a hard look and make sure that all of the elements are valuable. Delete anything that is not compelling for your visitors. While you’re reviewing your sidebar this is a great time to make sure the elements are in the most effective order. It could be time to rearrange them. The most important element should be at the top of your sidebar. I hope that this is where you have your offer for your valuable free giveaway and ezine. The search box should always be the last element in your sidebar. Reuse   Think about how you can take content on your website and convert it into additional...