by Keith Keller | Sep 21, 2021 | GUEST BLOG POSTS: Social Media & SEO
MULTISTREAMING MADE SUPER SIMPLE Guest Blog Post By Dr. Prash Shanbhag We set out to test multistreaming software and evaluated each based on the number of platforms they streamed to simultaneously, functionality, user-friendliness, and value for money. Here are the results of the best multistreaming software challenge 2021. (1) StreamYard StreamYard is the OVERALL WINNER in our test. It scores high on user-friendliness, value for money, and the number of locations you can stream simultaneously. The good thing about StreamYard is you don’t need to download any software. It runs within your browser. What this means is, your software is always up-to-date. With StreamYard you can stream your live videos directly to “The Big Five Facebook, YouTube, LinkedIn, Twitter, and Twitch. You can also add your stream to any platform that allows custom RTMP outputs. In all, you can livestream to up to 8 locations at a time. Do you REALLY need 8 simultaneous locations? Once you have covered the Big Five, you have accessed over 85% of your audience. That’s where most of our fans are going to be anyway. Unless you are a multi-million dollar brand that has an audience on every platform. Even then, you’ll find that over 80% of your audience exists in 3-4 main platforms. StreamYard isn’t done yet, It has a few more tricks up its sleeve. It takes engagement to the next level by pulling up viewer comments onto the live screen with a single click. This shows which viewer you are responding to, thus making them feel acknowledged. And that’s not all. You can even ...
by Keith Keller | Feb 25, 2020 | GUEST BLOG POSTS: Social Media & SEO
Inspired by an original article from Marc Jarrett We’ve all been there. You’re at a networking event and meet someone with whom you have nothing in common. But it’s already too late. They have started giving you their “spiel”, wasting both your time and theirs. I make a living out of introducing Business to others and as such, I am a voracious networker. It’s the backbone of what I do best – facilitating introductions. Powerful Women Are My Sweet Spot!! Earlier this year, I was invited to take part in a new form of networking powered by WhatsApp Groups, otherwise known as ‘pods’. After paying a small amount of money to the guy that invited me, I was given two links to, one for LinkedIn posts which I was to post daily, the other for general chat. By liking and sharing each other’s content, the power of the crowd saw to it that we all enjoyed significantly more views than we would have done by operating autonomously. All went well for a while. In fact, it was really fun! I was getting to ‘meet’ new and interesting people and absolutely enjoyed engaging with them. Working from home can be a solitary existence, so an outlet for banter and general chat was a welcome addition to my life. ….. but then the problems started to set in. The gatekeeper tightened his rules, and I was told to post even more. After having been self-employed for as long as I can remember, I’m not very good at being told what to do. So I left. Not long...
by Keith Keller | Jul 5, 2019 | GUEST BLOG POSTS: Social Media & SEO
SOCIAL VIDEO IS HERE TO STAY A Guest Blog Post By Brooklin Nash Social media marketing has shifted again and again over the past few years. It’s important to stay on top of the trends!! One trend that has developed over the past few years is the importance of video content. This is particularly important for brands looking to engage with their audience. Social video has become a great way for companies to expand both their reach and their engagement. Short videos are easily shared and quickly consumed. This means that brands no longer have to ask for a big chunk of time to get their message across. The trend itself has shifted several times in as many years. To help you stay on top of the latest changes, here are three social video trends for 2018 to watch out for. Trend #1: Live Video Content Will Drive More Engagement Live video will only continue to grow in popularity. In fact, one poll found that 82% of consumers prefered live video over any other kind of content. This is beneficial to both customers and companies for one important reason: engagement. Live video offers customers the ability to interact more directly with brands and companies in real time. They can also engage with other customers. At the same time, brands have a unique opportunity. Facebook Live Video and Instagram stories have a smaller reach, but they also have a sense of urgency. It’s the urgency that makes viewers 12 times more likely to share video than any other kind of content. Trend #2: Separating Brand Media from Social Friends &...
by Keith Keller | Apr 12, 2018 | GUEST BLOG POSTS: Social Media & SEO
7 SOCIAL VIDEO TRENDS DEFINITELY WORTH EXPLORING A Guest Blog Post By Jay Egger Any company looking to connect with a broader audience and increase engagement among their existing customers needs to delve deeply into the world of social video. That’s because social video generates 1200 percent more shares than text and images combined. Video generates more leads, more sales, and sticks in people’s brains longer than text. Basically, the internet is becoming all about video, and social video in particular. A social video is a specific kind of video content, tailored for the social media age. It’s a short, targeted piece that is meant to be shared around networks like Facebook, Instagram, and Twitter—and it doesn’t reek of marketing or advertising. It’s a story, or artistic endeavor, that just so happens to build up feelings of goodwill towards your brand, or give you an excuse to link to other forms of content or pages on your site. Achieving that equilibrium of “marketing, but not marketing” is tough, and figuring out how to give your video traction on social networks is even tougher. In order to create the best social video content you can, explore these trends in the space and see if you can better tailor your videos for the internet of today and tomorrow. (1) Optimize Your Social Video For Different Channels Social video is not one size fits all. What works on Facebook may not work as well on Twitter, or on Instagram, for a couple of reasons. One of the reasons for that is length (which we’ll talk more about...
by Keith Keller | Apr 7, 2018 | GUEST BLOG POSTS: Social Media & SEO
8 FANTASTIC WAYS TO MAXIMISE VIDEO A Guest Blog Post By Pankaj Nerang Videos have now become the centre of Twitter, much like other social media platforms. So much so that video content on Twitter has grown over 220 times. With the introduction of GIFs, autoplay, and Periscope, it has now become much easier for users to create engaging videos. … and brands around the world are taking full advantage of that fact. In this article, we will discuss Twitter Video best practices for brands and startups and how you can take advantage of this huge trend. Why Video Marketing Is So Important Now!! There are a number of reasons why marketers prefer video marketing, including Higher engagement. 68% of users would share a branded video if it was entertaining Easier to explain your product or services. 98% of users prefer an explainer video over text Video ads do better with an average click through rate of 1.84% which is the highest of any ad format. Why Twitter Video? While Twitter was initially created as a 140 character limit microblogging platform, a lot has changed over the years. Now users can share pictures, GIFs, and of course videos. Twitter users have come to love videos with over 82% of them actively watching videos on it. In fact, Twitter video posts get higher engagement as well with 2.5 times more replies, 2.8 times more retweets, and 1.9 times more favourites. How To Share Videos On Twitter (The ABCs) ...
by Keith Keller | Dec 11, 2017 | GUEST BLOG POSTS: Social Media & SEO
A SHORT HISTORY OF LIVESTREAMING Guest blogger Dave Gonzales explains the major milestones that have allowed livestreaming to evolve to where it is today and how this can be an extremely useful marketing strategy for your brand or business. So What Is Livestreaming Anyway? Streaming is short for data stream, breaking up parts of a data file versus downloading an entire file at once as one big segment. Prior to that the file would have to completely downloaded completely before it could be viewed or listened to. The technology developed in the late 20th century made it popular and assessable for many more people to enjoy. How & Why Did It Evolve? There are some essential dates leading up to what we now think of as livestreaming, so let’s examine those first 1876 - Alexander Graham Bell invents the telephone 1922 - The concept of streaming is invented & patented by George Squier as Musak 1969 - Apollo 11 lands on the Moon 1971 - First Intel commercial microprocessor developed 1975 - Microsoft Founded 1976 - Apple, Inc. Founded 1988 - Fiberoptic lines start to be laid across the existing telecommunications network 1991 - World Wide Web comes out as an internet service 1993 - First Livestreamed video 1995 - RealPlayer streaming media software Founded, Amazon.com Founded 1997 - James Cameron’s “Titanic”, Amazon.com goes public 2007 - Release of iPhone 2015 - Launch of Periscope What’s Next ((??)) Necessity Is The Mother Of Invention How do you share a live event without prerecording it and having users...
