INFLUENCER MARKETING 101

INFLUENCER MARKETING 101

INFLUENCER MARKETING 101 An Interview With Taya Payne Our latest “MAGIC MELBOURNIANS” episode focuses on Influencer Marketing for fashion brands and this week we interview Taya Payne. Taya has an AMAZING story about how she has set up a local business and is using Instagram & Facebook to promote it.   www.Instagram.com/RentMyWardrobeOG www.Facebook.com/RentMyWardrobeOG     Inside The Head Of Gen Zed With Taya Payne!! ((Video))#MagicMelbournians#InfluencerMarketing cc @CraigAnnand https://t.co/JzLvUFpohS — Keith Keller (@KeithKeller) February 21, 2017 Watch The Videos On Periscope www.Periscope.tv/KeithKeller   Keith Keller: Hey guys! Keith Keller, Melbourne Australia. Today we’re interviewing Taya Payne about Influencive marketing and I have called this particular, I’ve called this particular episode “Inside the head of Gen Zed” because, you know I’m 50, I don’t have any idea what the average 17 year old girl is thinking, but if I was selling clothes to 17 year old girls I’d need to know that. So first things first let me know what’s going on in the head of Gen Zed how do you process the world, tell me, talk about Influence marketing and endorsements, what does that mean to you? Taya Payne: Everything is Social Media at the moment!! Especially Instagram, I feel Instagram is the one place that people my age, people within this market, so the young, between the ages of say16 and say like 30’s everyone are like spending all of our time like online, on social media, following all these influencers, all these big Instagram personalities, whether they are models or just regular people who have built their sort of empire on Social media through sponsorships and all these...
SOCIAL MEDIA CAN BE GOOD FOR YOU

SOCIAL MEDIA CAN BE GOOD FOR YOU

SOCIAL MEDIA CAN BE GOOD FOR YOU Guest Blog Post By Sally Hughes     In order to achieve your ideal health, fitness, and weight loss goals, building a support team to keep you on track is extremely helpful. While this team often consists of family, friends, a workout buddy, and/or a fitness trainer or nutritionist, solid support, fitness tips and inspiration can also be found online. Yet, with sooooo many web sites and social media portals out there that are focused on health, fitness, and losing weight, where do you find the best fit for your specific goals? And is it really true that social media, itself, can help you shed pounds plus get more fit and healthy? Engaging in social media is a already a highly time-consuming sedentary task and joining more social communities means you’ll be sitting even more (vs. moving your body!) while you do your research. Then again, if you need extra support, social media might just be what you’re looking for!  My thoughts behind this theory stem largely from the fact that social media is about connecting with like-minded individuals as well as finding and following experts in any given field. Plus, since you can literally plug into ANY topic of interest including all things health-related, it makes sense that it might help you lose weight, get fit, and become more healthy in general. And while I’m a trainer not a doctor, I have zero doubt certain social media platforms + a few highly respectable web sites - all of which I use - can help you sculpt your body the right way,...
Overcoming Social Media Overwhelm  ( Podcast Series ) The Learning Curve With Nicholla Henderson Hall

Overcoming Social Media Overwhelm ( Podcast Series ) The Learning Curve With Nicholla Henderson Hall

During the last few weeks I have been speaking with Nicholla Henderson Hall from the UAE  about her amazing new podcast series “The Learning Curve” and the seemingly overwhelming challenge of keeping up with Social Media “OVERCOMING SOCIAL MEDIA OVERWHELM” We will be breaking this process down into 4 major components 1. You don’t have to do everything yourself 2. Focus on the sites that will bring the most benefit 3. What are “THE SOCIAL 6”  4. The importance of delegation and having a “TEAM”  Overcoming Social Media Overwhelm #TheLearningCurvePodcast (MP3) http://t.co/Rb4sYUW45Y @NickH2 #OverwhelmMustStop — Keith Keller (@KeithKeller) June 18, 2014 Part 1 - Overcoming Overwhelm (An Introduction)  Find out more about “Overcoming Social Media Overwhelm”  The Online Masterplan Series (New Programs Starting Soon)  www.OnlineMasterplanSeries.com  Part 2 –  The Social 6 Explained (A Good Place To Start)   Follow Keith On ‘The Social 6″ There are new sites emerging all the time but this is a good place to start  Twitter Super Fast - Kind of  like doing an SMS in the digital world Facebook The largest and most well known social network Linkedin  The professional network - professionals talking to professionals You Tube Video sharing platform & the second largest search engine after Google Google Plus Now the Second most popular social network after Facebook (Globally) Pinterest The new darling of Social Media. A visual platform using “PIN BOARDS” to share and interact    “THE SOCIAL 6 EXPLAINED” (MP3) @NickH2 #UAE http://t.co/P24RbMslZu #TheLearningCurvePodcast pic.twitter.com/Vr399yZjaN — Keith Keller (@KeithKeller) June 27, 2014 Find out more about “The Social 6”  The Online Masterplan Series (New Programs Starting Soon) ...
SOCIAL MEDIA 4 AUTHORS ((Guest Blog Post))

SOCIAL MEDIA 4 AUTHORS ((Guest Blog Post))

SOCIAL MEDIA 4 AUTHORS Guest Blog Post By Marianne de Pierres   “Amid the clamour of social media, you must find your own voice. If you are enjoying yourself then you’ll quickly build a network.” Authors can take the work out of social media and still achieve visibility by simply choosing the right platform/s for them. Marianne de Pierres A BRIEF OVERVIEW TO GET YOU STARTED FACEBOOK What’s it like?  Facebook works well for the gregarious author who likes to share both their own thoughts and resources they’ve found. Simple rules will help you manage your time. What You Can Do? Run competitions Broaden your network by tagging bigger common interest groups Have real time instant chats Network with colleagues Use paid for advertising TWITTER What’s it like? Twitter is quick to update but not immediately visual. Phrase your posts in simple direct ways and learn the power of the hash tag. What You Can Do? Chat, share links and pictures Network - Twitter is one of the best professional networking platforms available Secure your own hash tag on Twubs and build a whole tribe who are interested in talking about the same topic GOOGLE PLUS What’s it like? Google’s answer to Facebook is looking better and better all the time. Works well with all the Google apps. What You Can Do? Share posts and thoughts Run simple competitions Create a Google hangout  - a video- based chat group - with other writers or readers Google Huddles – chat with authors and readers using a phone app. YOU TUBE What’s it Like? YouTube’s video platform that has been around for...
PINTEREST 4 WRITERS: Marianne de Pierres

PINTEREST 4 WRITERS: Marianne de Pierres

PINTEREST 4 WRITERS Guest Post By Marianne de Pierres As a writer, choosing the social media platform that will serve you best is an overwhelming process. As a professional author of twenty years I’ve used a great many platforms but always return to Twitter and Facebook. Recently though, Pinterest has really captured my attention. This virtual pinup board is a welcome relief, allowing me to connect with readers and friends WITHOUT having to write. Why should you invest time in PINTEREST as your go-to Social Media platform? Pinterest crossed the 10 million unique visits mark quicker than any other platform, including Facebook. It’s known as the 4th largest driver of Internet traffic worldwide. People use Pinterest to find buy links. How Writers Can Use PINTEREST Creatively to Network Let people get to know you through your choice of Pins. The images and links you PIN on your boards will reveal your interests without having to write time-consuming opinion pieces. You can mix the tone of your boards, and show different facets of you personality. Invite someone in the publishing industry to guest Pin on your page. Run competitions e.g. every time someone re-Pins your book cover they go into the draw to win a prize pack. Encourage fan art and visual media based on your work and create a board for it. Share images that inspire your stories Share videos and audio files that inspire your stories Writers Can Use PINTEREST for Business Pinterest offers a business account if you want to sell products through your page. Once you’ve signed up for it you will receive a tutorial on...