by Keith Keller | Sep 20, 2021 | GUEST BLOG POSTS: Social Media & SEO
6 SIMPLE WAYS TO PROMOTE YOUR VIRTUAL EVENTS IN 2022 A Guest Blog Post By Itamar Gero Live videos take care of two critical business needs: immediate interaction and better conversions. By 2022, they’ll become even more crucial as more marketers include them in their strategies and definitely don’t want to be left behind. When you create virtual events, you not only leverage the benefits of live engagement but also gain access to new potential consumers and a way to market your products and services online. But like every digital marketing tactic, you generate buzz and achieve results only if you approached the project correctly. Success happens when you have a strategic plan that responds to the ever-changing landscape of digital marketing, especially where the promotion of your event is concerned. So, let’s get started. 1. Create Landing Pages That Convert Create a page dedicated solely to the event where everyone can go and learn about it. A well-crafted landing page can convince readers or potential attendees to get excited about the event and eventually sign up. Attract people by adding high-quality photos of your speakers or performers. Add relevant videos and other forms of media to establish curiosity. Provide the following essential information: Event Time and Date Event Description Agenda Speakers Sign-up Links Sponsor Information Secure Payment Options (if necessary) 2. Use Email Marketing One of the best ways to advertise your event is to implement an email marketing campaign. Send out newsletters or a link to your landing page to your email list to build anticipation among your...
by Keith Keller | Aug 1, 2021 | GUEST BLOG POSTS: Social Media & SEO
A BRIEF HISTORY OF MODERN MARKETING A guest blog post by Jon Wesselink Marketing is everywhere these days but that wasn’t always the case. Let’s take a trip down memory lane by looking at a brief history of modern marketing. (1) The Production Era (Late 1910s) This was the era of mass production and these new efficiencies enabled goods to be created much faster. Modern marketing emerged during this period to sell these goods more rapidly. The basic idea here was that the reduced production costs would lead to reduced selling prices and this would appeal to vast numbers of customers overall. (2) The Sales Era (20s) ‘Salesmen’ become more prominent during this period and the ‘pitch’ was created. Sales agents encouraged potential ‘consumers’ to purchase products using a variety of promotional techniques. These were designed to inform & persuade potential customers. This strategy moved away from simply selling products and instead emphasized the benefits of buying these new items. (3) The Marketing Era (50s) This era marks the beginning of “market research”. This allowed companies to sell the consumer exactly what they wanted and, most importantly, needed. This was far more effective than trying to talk them into buying meaningless products. This is also the era of “planned obsolescence” and thus represents the start of what many have called “lifestyle marketing”. (4) The Ethical Marketing Era (70s) During this era market research began to create customer-focused strategies promoting socially responsible, moral, and ethical marketing principles. These were designed to counter some of the...
by Keith Keller | Oct 14, 2019 | Featured Posts
CRACK THE TWITTER CODE IN 2020 Are you a “THOUGHT LEADER” in your industry? Do you want to “CUT THROUGH THE NOISE” with your online marketing campaigns? I’d like to invite you to my latest Twitter marketing series: “CRACK THE TWITTER CODE - THE 2020 EDITION” What is the coaching program all about? This is a tailor made program, customized to your specific needs and requirements. Upon starting your program we’ll go through a full analysis of your requirements, goals, and outcomes and put together a strategy that will help you reach this in minimum time. What’s Included? Ten (10) 45 minute “Laser Focused” Twitter Marketing Strategy Sessions Each strategy is tailored and customized to your specific needs and goals ensuring you gain maximum value and productivity from the program. One On One Personalized Coaching One on one coaching is carried out via Zoom so you can take part in the program from the comfort of your own home or office and you can also get a recording for later playback and revision. Get started today for just $97 “Keith Keller has changed the way I do business!” His strategies, tips, and advice, served with a dose of good humor and fun, are right on the money and I could not be happier with the results I am achieving. My Social Media presence has gone through the roof leading to increased presence in the marketplace, quality connections and great publicity for my business. If you run a business, small or large, you need this man - now! I...
by Keith Keller | Dec 8, 2016 | GUEST BLOG POSTS: Social Media & SEO
HOW TO CREATE YOUR OWN STUNNING INSTAGRAM STORIES An Essential Guide By Craig Annand 10 billion everyday, that’s how many people view video content on Snapchat. So it makes sense that Instagram followed to create Instagram Stories – short videos that disappear after 24 hours, with a potential audience of 500 million users. That’s some big numbers, right? We agree. Storytelling is a key feature to making social media work for brands and features like Instagram Stories ensure marketers like us, create better and deeper stories for people to engage with brands. What Are Instagram Stories? It’s the latest update to the Instagram app that shows short video or imagery that delete after 24 hours. When you visit another Instagram account that has a current story, you will notice a coloured circle around the users profile image. Click on the profile image and you will see that users Instagram Story. In this post we will share how to use Instagram Stories to engage customers and how to create a story that will entice customers to fall in love with your brand. Enhance your main Instagram content with bonus information. This is one of my favourite ways of using Instagram Stories: telling a deep story behind each and every Instagram post. One of the key differences between Instagram and Snapchat is that Instagram provides a public, viewable profile for your main content. On no other social network can you get this type of supplemental information about the posts themselves. NASA’s use of Stories is quite the native strategy. Recently, NASA posted about the annual Perseid meteor shower...
by Keith Keller | Sep 29, 2016 | GUEST BLOG POSTS: Social Media & SEO
INTEGRATING YOUR SOCIAL MEDIA MARKETING A Case Study By Guest Blogger Dr. Prash Shanbhag Britney Spears now has close to “50 MILLION TWITTER FOLLOWERS” but she does sooooo much more than just Twitter. What makes Britney’s Social Media marketing outstanding is the way in which she and her team have leveraged several platforms to build and grow her brand. This is where most social media marketers fall short – They treat each the social media channels as stand alone “mouth pieces”. Ideally, all the social media channels need to be work in harmony by feeding off one another. Britney has her own website (www.BritneySpears.com) Two You Tube channels (Britney Spears & Britney TV) One Twitter account and a Facebook page. These social media channels have evolved, since they were launched over the course of several years. For example, here is the You Tube video for Britney’s own fragrance ‘Radiance’ Radiance (Choose Your Own Destiny) To increase the fan engagement further, this post was followed by a link to the Britney Spears Facebook presence. An app used the main theme of the advertising spot, a fortune teller, and showed users different pictures of themselves and their friends in the form of a crystal ball. These pictures, were taken from the respective user’s Facebook photo albums, and were followed by a video of the Radiance spot itself. Britney Spears and her team use these platforms to remain in close touch with her fan base and to interact with the target audience on a regular basis. Make Your Fans Feel Special When someone decides to follow you on social media, it’s...
by Keith Keller | Jun 15, 2016 | GUEST BLOG POSTS: Social Media & SEO, Twitter Podcasts
SOCIAL MEDIA SHOWCASE Some Highlights By Guest Blogger Courtney Crawford www.QueenstownToKaikoura.com PERCEPTIONS BEFORE THE CONFERENCE Growing up in the 21st Century, I never really gave much thought to the sudden adaptation to new technology as it went from brick phone used solely for ringing landlines and any other “mobile” phones… at best, texting and the snake game became available. To the modern day technology like the go-pro, the Samsung S7, the I-phone 5S and software apps that can be used on computers and mobile phones. Technology constantly seems to change from a monthly to a yearly basis on a variety forms of hardware and software. The onslaught of what is available can almost seem to be overwhelming. And because of this, it has become the social norm to take each change in stride as it occurs and adopt it to how we use the technology without giving much thought in how we can strategically use social media for the sake of innovation and reaching out to other communities or organisations. There seems to be a broad general understanding of the purpose behind Facebook, Instagram, twitter, YouTube, and snapchat as we have been left to figure out how the technology and social media operates on our own. Even with the curiosity of learning how to use all of the new technology and social media platforms; they have been designed to allow users to embrace it to meet the user’s needs and interests. As a result of this, users such as myself, have ended up using Facebook, twitter and Instagram as a form of personal gallery to share our...
by Keith Keller | Mar 1, 2016 | GUEST BLOG POSTS: Social Media & SEO
MAXIMISING YOUR CONTENT MARKETING 5 Top Tools To Manage Your Social Media Content Social media is fast paced and requires you to keep up with all that noise. If you’re not posting regularly and engaging with your followers, then they’ll move on. From engagement, to finding content to market, social media can take up a lot of your time. If you’re having trouble keeping up or are new to social media, these tools can help you manage the content you find online. Social media is all sharing relevant content as well as engaging with your community. You need to create a balance of sharing other’s content as well as your own. Content that is new, high quality and directly related to your business and followers. Searching for relevant content is the key to embracing content marketing on social media. But when you find content, it needs to be shared at the best times for your audience, and not all at once. Now For Those Fantastic Tools We Promised You!! (1) POCKET Pocket is a great tool that’s been a fairly recent addition to my suite of social media apps. Firstly, it allows you to store all your blog posts so that you can share them more easily. Secondly, when you come across an article that is relevant to your followers, you can save it and share with another app to schedule at a time that suits. When you find something of interest, copy the link then share to Pocket. Or, after you’ve copied the link, open Pocket, and you will be prompted with an option to save. You’ll...
by Keith Keller | Feb 16, 2016 | Twitter Podcasts
TWEET WITH THE END IN MIND An Interview With Wendy Fore In this Blab we talk about how to TWEET WITH THE END IN MIND and why it is so important to include the following 3 elements in your Twitter marketing strategy. Once you have these in place you are in a solid position to move forward with your Social Media marketing, on Twitter or any of the other platforms you choose to use moving forward. How are you doing with these 3 elements? (1) Your Website (This is Your “Home Base”) (2) Your Blog (A Place To Tell Your Story) (3) Your Free “Teaser” (Builds Trust & Momentum) TWEET WITH THE END IN MIND (The Video Replay) TWEET WITH THE END IN MIND (The Podcast) TWEET WITH THE END IN MIND (Download The Free Transcript) Wendy: Hi everybody my name is Wendy Fore from Cash Life Mastery and today you’re joining Cash Life Mastery Social Juice ‘Tweet with the end in mind’ yes that’s right guys today we are talking about Twitter and how we can use Twitter to take our business into sky rocketing profits, and like I said my name is Wendy Fore from Cash Life Mastery, where we’re helping entrepreneurs onto a path to success and if you would like to contact me we are Cash life mastery on Facebook, we would love to hear from you, with any of your questions, concerns and help you get your business into profit. Today guys joining me is my co host Keith Keller, the king of Twitter, and...
by Keith Keller | Oct 20, 2015 | GUEST BLOG POSTS: Social Media & SEO
“P.R.I.S.M” Monetising Your Marketing Guest Blog Post By Ian Cleary PEOPLE You will hear a lot of people saying that the number of fans/followers doesn’t really matter but it actually does! It matters if you are building a relevant audience. If you’ve got a relevant, growing audience of fans/followers it makes sense that you will get more eyeballs on your content which will result in more clicks and more website visits. Our traffic from Twitter increased by over 100% when we implemented tactics for growing our following. The revenue on social comes mainly comes from sales on your website and relationships that turn into sales. You can’t do either without building a relevant audience. If you want to do an analysis of your followers go to analytics. Twitter.com and you’ll see a breakdown similar to the following: To build a good audience you need to be attracting the right type of people with the right type of content. If you have a good profile audience but poor engagement you are providing the wrong type of content. If you get great engagement but you’re attracting the wrong audience you won’t be able to mobilize this audience into action. RELATIONSHIPS Yes, on social you need to be social! You need to share your content and also other people’s content. As you share more of other people’s content they will start sharing yours. As you engage with more people they will engage more with you. This leads to more engagement with your content which leads to more traffic. They are all linked! One good way of building...
by Keith Keller | Oct 12, 2015 | GUEST BLOG POSTS: Social Media & SEO, MP3s
SOCIAL MEDIA AUTOMATION MADE EASY In this episode Keith Keller interviews Adel de Meyer, Hootsuite trainer & Social Media automation specialist, about how to make your marketing easier. Download Adel’s free eBook here: http://adeldemeyer.com/social-media-automation-ebook Tools Discussed In The Podcast: Buffer BufferApp.com Hootsuite Hootsuite.com Zapier Zapier.com IFTTT ifttt.com/recipes Twitonomy Twitonomy.com Contact Adel @ The Following Sites: LINKEDIN au.linkedin.com/in/adeldemeyer/ TWITTER twitter.com/Adeldmeyer GOOGLE PLUS plus.google.com/u/1/+AdeldeMeyerGoogle FACEBOOK www.facebook.com/adeldmeyer More Great Podcasts Available Here: GlobalSocialMediaRadio.com SOCIAL MEDIA AUTOMATION MADE EASY Automation Should Not Replace Humans In Social Media Automation is something of a divisive issue in social media marketing circles. While some see automation as a helpful - even necessary - element of their overall social presence, others see it as counter intuitive, going against the very foundations on which social media is built. It is, after all, “social” media, there’s a distinct emphasis on interaction, but as with everything social, it’s all about balance. There are ways to utilise the benefits of automation without turning your profiles over to the robots. And here’s the thing – in a world of ever-multiplying social media platforms and content options, putting in the hours required to build and maintain a productive social media presence can pose a major challenge. A recent survey by Social Media Examiner found that 41% of marketers are spending 11 hours or more weekly on social media, time that many business owners simply don’t have. And even more relevant - what if you’re simply not able to be online at the peak times at which your audience is? You have to run your business, there are hundreds of other tasks demanding your...
