by Keith Keller | Aug 1, 2021 | GUEST BLOG POSTS: Social Media & SEO
A BRIEF HISTORY OF MODERN MARKETING A guest blog post by Jon Wesselink Marketing is everywhere these days but that wasn’t always the case. Let’s take a trip down memory lane by looking at a brief history of modern marketing. (1) The Production Era (Late 1910s) This was the era of mass production and these new efficiencies enabled goods to be created much faster. Modern marketing emerged during this period to sell these goods more rapidly. The basic idea here was that the reduced production costs would lead to reduced selling prices and this would appeal to vast numbers of customers overall. (2) The Sales Era (20s) ‘Salesmen’ become more prominent during this period and the ‘pitch’ was created. Sales agents encouraged potential ‘consumers’ to purchase products using a variety of promotional techniques. These were designed to inform & persuade potential customers. This strategy moved away from simply selling products and instead emphasized the benefits of buying these new items. (3) The Marketing Era (50s) This era marks the beginning of “market research”. This allowed companies to sell the consumer exactly what they wanted and, most importantly, needed. This was far more effective than trying to talk them into buying meaningless products. This is also the era of “planned obsolescence” and thus represents the start of what many have called “lifestyle marketing”. (4) The Ethical Marketing Era (70s) During this era market research began to create customer-focused strategies promoting socially responsible, moral, and ethical marketing principles. These were designed to counter some of the...
by Keith Keller | Jan 4, 2020 | GUEST BLOG POSTS: Social Media & SEO
10 WAYS YOU CAN MAKE YOUR BUSINESS MORE SUSTAINABLE IN 2020 Based on an original article & video by Michelle Harris Ways your #business can be #environmentallyfriendly #Recycle#Reduce printing #Upcycle furniture Allow #remoteworking Use LED bulbs Use local businesses Walk or cycle to work Reduce water usage Use #green cleaning products Replace old appliances with #energyefficient ones pic.twitter.com/43WuR9S8Ir — Michelle D Harris - Social Media (@michelledh) January 30, 2020 There are significant benefits for your business and the environment if you run your business based on sustainable principles. It’s much easier than you think so with that in mind, we have created this simple checklist for you. 1. Recycle Business recycling will reduce your carbon footprint and will not only have a positive impact on the environment but also your business finances. Paper: – coloured, paper, documents, newspapers. Electronics, ink cartridges, Glass, Tins, Food waste, and old furniture 2. Reduce We can reduce our printing costs by: Doing a test page weekly so the ink doesn’t try up and then we are wasting that ink. Preview your print before you print it out, there is are a selection to tick on the Print page. Reduce printing by using smaller margins, or font size. Or switch to using digital resources 3. Upcycle Before you throw out that old office furniture try to think how you might be able to upcycle it, or maybe some else can so donate it to a charity shop or someone you know that might like it. 4. Consider Remote Working & Online Meetings I love remote...
by Keith Keller | Oct 14, 2019 | Featured Posts
CRACK THE TWITTER CODE IN 2020 Are you a “THOUGHT LEADER” in your industry? Do you want to “CUT THROUGH THE NOISE” with your online marketing campaigns? I’d like to invite you to my latest Twitter marketing series: “CRACK THE TWITTER CODE - THE 2020 EDITION” What is the coaching program all about? This is a tailor made program, customized to your specific needs and requirements. Upon starting your program we’ll go through a full analysis of your requirements, goals, and outcomes and put together a strategy that will help you reach this in minimum time. What’s Included? Ten (10) 45 minute “Laser Focused” Twitter Marketing Strategy Sessions Each strategy is tailored and customized to your specific needs and goals ensuring you gain maximum value and productivity from the program. One On One Personalized Coaching One on one coaching is carried out via Zoom so you can take part in the program from the comfort of your own home or office and you can also get a recording for later playback and revision. Get started today for just $97 “Keith Keller has changed the way I do business!” His strategies, tips, and advice, served with a dose of good humor and fun, are right on the money and I could not be happier with the results I am achieving. My Social Media presence has gone through the roof leading to increased presence in the marketplace, quality connections and great publicity for my business. If you run a business, small or large, you need this man - now! I...
by Keith Keller | Jan 1, 2019 | GUEST BLOG POSTS: Social Media & SEO
Guest Blog Post By Christina Garnett 2019 is right around the corner and you are no doubt working on next year’s strategy. So… where should you put your energy? What trends should you focus on to effectively reach your goals? Here are my top 5!! (1) Digital Ad Overload As more people spend time on social media and online, they are leaving data breadcrumbs for advertisers. You can target demographics, buying preferences, interests, etc. You can highly target the audience you want to hit, but so is everyone else. Just like the decline in organic, there is a lot of noise out there so the quality of content/ads is priceless now. It isn’t enough to just create a target audience, add an image, and press submit. Your audience is being inundated with static ads, search ads, videos ads, banner ads, Gmail ads, etc. Real question: where is the TIVO for social media ads? Eyeballs aren’t enough and it’s easy to have your ad grouped into the overall disdain of an audience who sees an ad after each scroll. Fight through the noise by being attuned to your audience and their needs. What do they want to see? What are their pain points? What kind of ad and message would make them want to respond? (2) Focus On ROI From the small business owner down the street to Fortune 500 companies, seeing ROI for your marketing and advertising efforts is wanted and valued. Digital advertising isn’t seen as a new medium anymore so it longer gets the “let’s just...
by Keith Keller | Sep 14, 2017 | GUEST BLOG POSTS: Social Media & SEO
SOCIAL MEDIA COULD SAVE YOUR LIFE Guest Blog Post By Alex Villalba In the recent wake of the traumatic Hurricane Harvey, many people and businesses are still trying to recover what they lost and salvage their former lives. But amidst this climatic chaos ordinary heroes and brave Samaritans from all around have arisen, risking their very lives and sacrificing days and weeks of their own time to help the many victims in need. Why? Why, in a nation so divided by iniquity, social strife, and political turmoil did so many people rise up to lend a hand? Because in that time of crisis we were all connected. Nature favors no religion and no economic status when it rears its ugly head. …. and so, for once in a long time, the world put aside its petty problems to see the big picture. The entire nation, perhaps even the entire world, was watching, listening and talking about the immense crisis on the Texas coast. But there was no turning the other way or changing the channel to avoid this disaster. Instead, individuals, businesses and organizations from Texas and beyond gathered all their resources and opened their doors to anyone affected by Hurricane Harvey. People from across the nation rallied together to help Texas recover from the decimating storm, including churches, charities, stores, restaurants and even celebrities. Where did these businesses and organizations go to promote their cause? To the newspapers? Probably not!! U.S. Adults Are Getting Their News Through Social Media!! “Two Thirds Of U.S. Adults Are Getting Their News Through Social Media” https://t.co/FujJz2TKA3 @WeRSM#SocialMedia 4 #News pic.twitter.com/PnOkpYIDEc — Keith...
by Keith Keller | Dec 13, 2016 | GUEST BLOG POSTS: Social Media & SEO
Reach Your IDEAL Audience With Live Video Live Streaming Decoded By Katrina Manning There was a time when live-streaming video wasn’t truly feasible since it did not have mainstream technological support. That is not the case today. Consumer devices and connectivity have continued to improve. As a result, live-streaming is more popular than ever. The quantum leap really took place in 2015 and continues at a frantic pace. As 2016 draws to a close there are 4 major players in the live streaming space (1) Periscope (Soon to be replaced by Twitter Live) (2) Facebook Live (The clear favourite but for how long?) (3) Instagram Live (The new kid on the block) (4) YouTube Live (Sometimes referred to as YouTube Connect) There are of course many others specialising in niche markets but these 4 represent the mainstream, especially as live streaming relates to marketing for the business community. Here are some Twitter Polls about the 4 main choices and how people see them evolving over time. “LIVE STREAMING 101” Which Site Do You Think Will Win This? ((Please Vote & Retweet))#Periscope #Facebook#Instagram #YouTube#TwitterPoll — Keith Keller (@KeithKeller) December 12, 2016 “LIVE STREAMING PART 2” Can You See Yourself Trying Instagram Live? #InstagramLive #Videos #TwitterPoll — Keith Keller (@KeithKeller) December 13, 2016 “LIVE STREAMING PART 3” Will You Be Trying The New Live Streaming Features Within Twitter?#Twitter #VideoMarketing #TwitterPoll — Keith Keller (@KeithKeller) December 15, 2016 The new Twitter Live allows you to embed streams into your blog posts. This is a great way to extend the reach of your videos and get extra views...
by Keith Keller | Dec 8, 2016 | GUEST BLOG POSTS: Social Media & SEO
HOW TO CREATE YOUR OWN STUNNING INSTAGRAM STORIES An Essential Guide By Craig Annand 10 billion everyday, that’s how many people view video content on Snapchat. So it makes sense that Instagram followed to create Instagram Stories – short videos that disappear after 24 hours, with a potential audience of 500 million users. That’s some big numbers, right? We agree. Storytelling is a key feature to making social media work for brands and features like Instagram Stories ensure marketers like us, create better and deeper stories for people to engage with brands. What Are Instagram Stories? It’s the latest update to the Instagram app that shows short video or imagery that delete after 24 hours. When you visit another Instagram account that has a current story, you will notice a coloured circle around the users profile image. Click on the profile image and you will see that users Instagram Story. In this post we will share how to use Instagram Stories to engage customers and how to create a story that will entice customers to fall in love with your brand. Enhance your main Instagram content with bonus information. This is one of my favourite ways of using Instagram Stories: telling a deep story behind each and every Instagram post. One of the key differences between Instagram and Snapchat is that Instagram provides a public, viewable profile for your main content. On no other social network can you get this type of supplemental information about the posts themselves. NASA’s use of Stories is quite the native strategy. Recently, NASA posted about the annual Perseid meteor shower...
by Keith Keller | Nov 29, 2016 | GUEST BLOG POSTS: Social Media & SEO
WHAT MAKES SNAPCHAT SO UNIQUE FOR MARKETING YOUR BRAND? Guest blogger Natalie Hillar discusses the unique features of Snapchat and the huge potential it offers in marketing your brand. It’s quite different from Instagram, Pinterest and Twitter and Natalie gives a good over view here. There will be more articles from Natalie shortly coming soon as we examine the rise of visual based marketing platforms in a series of guest blog posts. What Makes Snapchat So Unique For Marketing Your Brand?https://t.co/NCfxfJxPHm @natdacatinsyd #Snapchat 4 #Branding pic.twitter.com/eF1emHrJPy — Keith Keller (@KeithKeller) November 30, 2016 My introduction to Snapchat was in a Town Hall morning at Pacific Magazines in Sydney in 2015. Facebook and Instagram campaigns were already forming a significant part of our client’s advertising mix, so we were keeping a keen eye on new social media platforms and trends. Personally, I was already a solid Facebook and LinkedIn fan, and an occasional Pinterest user. Facebook offered me a way to connect with friends and acquaintances around the world. LinkedIn was for grownup work related posts - often on the topic of social media, ironically. Pinterest was like a dirty little secret of sorts. A way to pin images of desserts with way too many calories, and a great way to share ideal home design ideas and dream travel destinations. Snapchat Was Totally Foreign Pacific’s Social Media Director demonstrated how a colourful rainbow could cascade out of your mouth if you used Snapchat’s face filter. It wasn’t long before we discovered the face swap function too and strange printouts of staff with their own hair, but their...
by Keith Keller | Oct 27, 2016 | Twitter Podcasts
HOW TO GET THE BEST ROI FROM TWITTER Tweeting In Twenty Minute Chunks Keith Keller & Tracey Gayner discuss how you can get maximum traction with your Twitter marketing by dividing your time and “Tweeting In Twenty Minute Chunks” . “How To Get Maximum Traction With Your Twitter Marketing” https://t.co/XQuglJCo22 Tweet In 20 Minute Chunks!! ((Podcast & Transcript)) pic.twitter.com/2659QxtLVI — Keith Keller (@KeithKeller) November 13, 2016 3 Key Ideas Here!! Each of these should take you about 20 minutes. (1) THANK PEOPLE Thank people that have followed you or retweeted you. (2) FOLLOW PEOPLE Follow new people as often as possible. (3) TWEET DAILY Tweet regularly and at least once a day HOW TO GET THE BEST ROI FROM TWITTER ((Full Transcript)) Keith Keller: Hey, it’s Keith Keller in Melbourne, Australia.. Today I’ve got a very, very special decoder. I want to pull apart what I call “Tweeting In Twenty Minutes Chunks” I’m going to give you my system, what I do every morning. I divide my twitter time into three 20 minute chunks. Now, I personally recommend that you do this everyday. Of course time is finite and I understand if you can’t do that. I would prefer that you do this everyday, five days a week, and you will grow your twitter account this way. Completely free as long as you dedicate the time. Another alternative, which I want to talk about today, is do 20 minutes a day, three days a week. Maybe Monday, Wednesday, Friday. Monday, Tuesday, Wednesday, whatever suits you. Because Tracey, Ask Gadget Girl Gaynor has actually got over...
by Keith Keller | Oct 10, 2016 | GUEST BLOG POSTS: Social Media & SEO
HOW TO MANAGE YOUR STRESS LEVELS Guest Blog Post By Jane Jackson My oldest and dearest friend recently told me I’ve got “Rushing Woman Syndrome”. I’d always thought that I was simply multi tasking with a bit of a frazzled appearance. She made me take a step back and look at all I was doing. I had to admit that I did have a bit of a wannabe Superwoman attitude. The problem was that I was doing so much that I was actually going around in circles and just was not as productive as I really wanted to be. I was creating social media posts, memes, inspirational quotes, career advice posts, using LinkedIn, Facebook, Twitter, Instagram, Pinterest, SnapChat, YouTube, writing blog posts, writing e-newsletters, delivering workshops, delivering one-on-one coaching, conducting webinars, conducting podcast interviews … and on and on … I felt I was being productive but I wasn’t. I needed time to breathe, to reflect and refocus so that I could take stock of what I was doing and, more importantly, WHY I was doing it. I realized that I was so busy chasing my tail that I’d forgotten my purpose. I needed to stop, breathe, and LISTEN to my inner voice, my intuition. Years ago I was very aware of my intuition and I prided myself on making the right decisions for my business. My love for my business and my clarity of purpose helped me to grow my coaching practice to where it is today. The problem was that because of the growth, things got busier and busier and I was so occupied by...
