by Keith Keller | Sep 29, 2016 | GUEST BLOG POSTS: Social Media & SEO
INTEGRATING YOUR SOCIAL MEDIA MARKETING A Case Study By Guest Blogger Dr. Prash Shanbhag Britney Spears now has close to “50 MILLION TWITTER FOLLOWERS” but she does sooooo much more than just Twitter. What makes Britney’s Social Media marketing outstanding is the way in which she and her team have leveraged several platforms to build and grow her brand. This is where most social media marketers fall short – They treat each the social media channels as stand alone “mouth pieces”. Ideally, all the social media channels need to be work in harmony by feeding off one another. Britney has her own website (www.BritneySpears.com) Two You Tube channels (Britney Spears & Britney TV) One Twitter account and a Facebook page. These social media channels have evolved, since they were launched over the course of several years. For example, here is the You Tube video for Britney’s own fragrance ‘Radiance’ Radiance (Choose Your Own Destiny) To increase the fan engagement further, this post was followed by a link to the Britney Spears Facebook presence. An app used the main theme of the advertising spot, a fortune teller, and showed users different pictures of themselves and their friends in the form of a crystal ball. These pictures, were taken from the respective user’s Facebook photo albums, and were followed by a video of the Radiance spot itself. Britney Spears and her team use these platforms to remain in close touch with her fan base and to interact with the target audience on a regular basis. Make Your Fans Feel Special When someone decides to follow you on social media, it’s...
by Keith Keller | Aug 18, 2016 | GUEST BLOG POSTS: Social Media & SEO
BUILDING MOMENTUM FOR YOUR BRAND The Power Of Podcasting By Guest Blogger By Lara O’Keefe With research pointing to a shift in visual over verbal intelligence, it seems almost counter intuitive that Podcasts have become such a popular platform for sharing and receiving content. Especially when we consider the similarities to traditional radio. Both are primarily verbal forms of communication, and easy to consume with no visuals or hosts in site. So, why the surge in popularity for podcasts when the popularity of radio essentially remains stagnant? Isn’t it pretty much the same thing? Well, as the kids like to say these days, “same, same, but different”. While podcasting has been around for more than a decade, it’s only been in the past few years that it’s really taken off as a preferred media platform. Brilliantly engaging podcasts such as This American Life, Serial, and the ever informative, Smart Passive Income, have certainly helped to increase popularity and listenership, but more important to note is the fact that from a marketing and sales perspective, podcasts are inherently changing the way we do business. WHAT IS A PODCAST? Simply put, podcasts are a digital audio file that can be easily uploaded to the Internet and later downloaded to a device such as an iPhone or tablet. There are a million reasons to use podcasts whether it’s for personal or commercial use, but below are my top five reasons you should be getting in on the podcast game: (1) SIMPLICITY, MY DEAR WATSON One of the best qualities of podcasts is...
by Keith Keller | Aug 3, 2016 | Twitter Podcasts
THE TOP TIPS THAT WILL SAVE YOU TIME A Podcast About How To Use Twitter Tools To Manage Your Marketing. In this podcast Keith Keller & Tracey Gayner unlock the secrets of some of the most popular tools for managing your Twitter marketing. www.TweetDeck.com www.Hootsuite.com www.Buffer.com www.TweepsMap.com THE TOP TIPS THAT WILL SAVE YOU TIME (Full Transcript Below) Keith Keller: Hey guys, it’s Keith Keller in Melbourne, Australia. This is part five of “Twitter Tips 4 Tourism”. A podcast designed to help you promote your tourism brand. We’re having so much fun with this and we are noticing that a lot of people outside of the tourism arena are benefiting as well. So, we’re going to broaden this out over time. This is part five, and we’re going to start bringing in some non tourism examples because we’ve had people who have listened to our show that are not in the tourism space, that have benefited as well. So, we’re going to talk today about twitter tools. Specifically the desktop experience, a PC and a Mac, for those who sit at an office desk and do the tweeting and the social media management. Next week we’re going to talk about apps, which is a totally different experience than your iPhone or your Android or tablet. That’s a totally different experience and a totally different range of tools. I’m going to introduce again, my wonderful co-host Tracey Gayner or Gadget Girl, Ask Gadget Girl. She’s had 500 new followers in the last ten days since our last podcast. She’s now got over 3500 followers, and she’s running...
by Keith Keller | Jun 28, 2016 | GUEST BLOG POSTS: Social Media & SEO
SOCIAL MEDIA CAN BE GOOD FOR YOU Guest Blog Post By Sally Hughes In order to achieve your ideal health, fitness, and weight loss goals, building a support team to keep you on track is extremely helpful. While this team often consists of family, friends, a workout buddy, and/or a fitness trainer or nutritionist, solid support, fitness tips and inspiration can also be found online. Yet, with sooooo many web sites and social media portals out there that are focused on health, fitness, and losing weight, where do you find the best fit for your specific goals? And is it really true that social media, itself, can help you shed pounds plus get more fit and healthy? Engaging in social media is a already a highly time-consuming sedentary task and joining more social communities means you’ll be sitting even more (vs. moving your body!) while you do your research. Then again, if you need extra support, social media might just be what you’re looking for! My thoughts behind this theory stem largely from the fact that social media is about connecting with like-minded individuals as well as finding and following experts in any given field. Plus, since you can literally plug into ANY topic of interest including all things health-related, it makes sense that it might help you lose weight, get fit, and become more healthy in general. And while I’m a trainer not a doctor, I have zero doubt certain social media platforms + a few highly respectable web sites - all of which I use - can help you sculpt your body the right way,...
by Keith Keller | Jun 1, 2016 | GUEST BLOG POSTS: Social Media & SEO
WORKING INSTAGRAM LIKE A PRO Top Tips for Increasing Engagement By Elise Forsyth-Mort Instagram is tipped to become the next marketing powerhouse for businesses so if you aren’t already its time to jump on board and ride the next social media wave… Make Sure Your Page Is On Point Lets face it, creating great Instagram content consistently is really hard! So the last thing you want is for all that hard work to go to waste just because your page is a mess. Fill in your name (so people can find you!), write an engaging bio and add a web address, this shouldn’t take you more than 30 mins and the results will astound you. Hashed Hashtags You live and die by the hashtags you use on Instagram, without a lot of followers this is how you get your content seen so don’t leave them to chance and do your research before you post. Do away with the generic #love #cute #girl and use some hashtags that are actually going to bring you some customers. Put yourself in the mind of your consumer looking for your product, for example lets say you make designer concrete pots in Perth. You would want to use the following hashtags or similar: #PerthPots #PerthConcretePots #PerthProducts #HandMadePerth #MadeInPerth #PerthSmallBusiness … but do your own research, nobody knows your customers better than you do. Don’t Be Afraid To Follow There seems to be a stigma on Instagram around following too many pages or following more pages than are following you, this is crazy! Especially if you are...
by Keith Keller | May 20, 2016 | MP3s
THE POWER OF PODCASTING Anyone who knows me knows that I’m always on the go, running full steam ahead with various projects. It has been a real struggle to sit down and write anything for this blog (you’ll notice that I use a lot of pictures and podcasts on my previous ones). Until that little lightbulb went off in my head and I realised just how important this message is: PLAY TO YOUR STRENGTHS Okay, so I’m not the world’s most eager writer but I LOVE podcasting. And thankfully, more and more people are listening to podcasts these days. WHY? I mentioned how I’m always on the go, working on multiple things at once. People are extremely time poor – Today’s world is go-go-go! Not to mention, a lot of people are feeling the pinch which means people are commuting more and for longer periods of time. So, if you’re stuck on a train, bus, tram or even riding a book, would you rather: A: Listen to the same old music you’ve been listening to for years. B: Stare aimlessly at your surroundings C: Learn something new I’m not sure about you, but I’d choose C: Learn something new any day. Time is a precious commodity these days… If you haven’t already discovered podcasts, give them a shot. Here’s one that I did a few years ago now - Hope that it provides some inspiration You never know, you might be so inspired by what you hear that you start your own. OVER 30 MORE FREE PODCASTS HERE!!...
by Keith Keller | May 19, 2016 | GUEST BLOG POSTS: Social Media & SEO
ANALYSE YOUR SOCIAL PRESENCE Decoding Google Analytics With Teena Thach When it comes to marketing on social, it is important to know what channel is working better than the others. You could be raking in the retweets on Facebook or swimming in shares on Twitter, but if that engagement isn’t doing anything to grow your business, something needs to change. In order to measure your social media performance and distinguish social presence, marketers need to know how to monitor and understand social analytics. In general, there are two types of analytics you’ll need to monitor to get a complete view of your social presence. Measuring engagement metrics through a social media management tool gives you a good idea of your success on each platform but it doesn’t give you the whole story. Tracking conversion metrics on your website, landing pages or other lead generation channels is an important part of understanding which social networks are bringing you real leads and real ROI. For this type of social analytics, one of the best tools available to you is Google Analytics. Most marketers see Google Analytics as nothing but a simple way to track simple website metrics. That’s because for the past six years, website traffic has been listed as the most used metric. Luckily, marketers are finally coming around to the truly important measures of success. According to Content Marketing Institute, the three most important metrics this year were: Sales lead quality (87%) Sales (84%) Conversion Rates (82%) For social media marketers looking to improve these metrics, Google Analytics can actually inform a good deal of your social...
by Keith Keller | Mar 1, 2016 | GUEST BLOG POSTS: Social Media & SEO
MAXIMISING YOUR CONTENT MARKETING 5 Top Tools To Manage Your Social Media Content Social media is fast paced and requires you to keep up with all that noise. If you’re not posting regularly and engaging with your followers, then they’ll move on. From engagement, to finding content to market, social media can take up a lot of your time. If you’re having trouble keeping up or are new to social media, these tools can help you manage the content you find online. Social media is all sharing relevant content as well as engaging with your community. You need to create a balance of sharing other’s content as well as your own. Content that is new, high quality and directly related to your business and followers. Searching for relevant content is the key to embracing content marketing on social media. But when you find content, it needs to be shared at the best times for your audience, and not all at once. Now For Those Fantastic Tools We Promised You!! (1) POCKET Pocket is a great tool that’s been a fairly recent addition to my suite of social media apps. Firstly, it allows you to store all your blog posts so that you can share them more easily. Secondly, when you come across an article that is relevant to your followers, you can save it and share with another app to schedule at a time that suits. When you find something of interest, copy the link then share to Pocket. Or, after you’ve copied the link, open Pocket, and you will be prompted with an option to save. You’ll...
by Keith Keller | Feb 24, 2016 | GUEST BLOG POSTS: Social Media & SEO
GET MORE VISITORS WITH BLOGGING Fantastic Insights From Guest Blogger Karen Repoli When you decide to start a website, you not only have to think about how you want to design it, but also how are you going to market it. Marketing is the key in all business, online or offline, and will be a foundation to your success. Taking the necessary steps to get your website noticed on the search engines is not a complex process, but it does take some time and effort. Blogging is an excellent way to start bringing traffic into your website. Let people know why you started a site, and what you intend to do with it. How are you going to help people and be any different than the next guy? Blog posts that contain keyword-rich content will help your site rank higher in the search engines, although it may take some time for this to happen. Get your voice out there and be consistent. (1) Write with your audience in mind – What is it that your target market wants to read about? How are you able to solve their problems with your site or product (2) Engage your reader by asking them questions – The simple way to know what your readers want is to ask them. Make them want to leave comments and suggestions regarding your content. Once your audience feels like they can engage with you, trust begins to form and a solid relationship can be created (3) Clear, concise headlines – Make sure your readers know what your content is all about. Having a headline that...
by Keith Keller | Feb 16, 2016 | Twitter Podcasts
TWEET WITH THE END IN MIND An Interview With Wendy Fore In this Blab we talk about how to TWEET WITH THE END IN MIND and why it is so important to include the following 3 elements in your Twitter marketing strategy. Once you have these in place you are in a solid position to move forward with your Social Media marketing, on Twitter or any of the other platforms you choose to use moving forward. How are you doing with these 3 elements? (1) Your Website (This is Your “Home Base”) (2) Your Blog (A Place To Tell Your Story) (3) Your Free “Teaser” (Builds Trust & Momentum) TWEET WITH THE END IN MIND (The Video Replay) TWEET WITH THE END IN MIND (The Podcast) TWEET WITH THE END IN MIND (Download The Free Transcript) Wendy: Hi everybody my name is Wendy Fore from Cash Life Mastery and today you’re joining Cash Life Mastery Social Juice ‘Tweet with the end in mind’ yes that’s right guys today we are talking about Twitter and how we can use Twitter to take our business into sky rocketing profits, and like I said my name is Wendy Fore from Cash Life Mastery, where we’re helping entrepreneurs onto a path to success and if you would like to contact me we are Cash life mastery on Facebook, we would love to hear from you, with any of your questions, concerns and help you get your business into profit. Today guys joining me is my co host Keith Keller, the king of Twitter, and...
