by Keith Keller | Aug 2, 2016 | GUEST BLOG POSTS: Social Media & SEO
FROM YOU TUBE TO PERISCOPE & BACK Transitioning From YouTube To Periscope & Live Streaming Guest Blog Post By Ms. Candy Blog Since May 31, 2015, I have been a live streamer, prior to which I was a YouTube creator for a year and a half. My YouTube channel had moved from high production videos shot with a camera (not to mention scheduling, shopping, scripting, shooting, and editing), to quick vlogs done directly through an iPhone. It directly affected my YouTube performances, moving from didactic monologues to conversational updates. Live streaming is everything I was searching for and came at the perfect time in my journey as a content creator. My first Periscope stream was similar to everyone’s–hit “Start Broadcast” and see what the thing does. When I finally got my bearings, I decided to bring what I had been doing on YouTube to Periscope. In 2015, my theme song from YouTube found its place at the beginning of my “scopes” with my headshot. In 2016, the theme song is played throughout the broadcast without a consistent open shot as the platform’s format has changed. As people started to enter the “room”, I welcome them in, greeting them by name. The “Romper Room Effect” (based on the children’s television show where the participants wore name tags and were welcomed by name) is very powerful as the most beautiful word in any language is a person’s name. It also serves to create a relationship between viewer/participant and broadcaster somewhat similar to the relationship between teacher and student; remember when a teacher knew your name and...
by Keith Keller | Jul 12, 2016 | GUEST BLOG POSTS: Social Media & SEO
THE 7 DAY PERISCOPE CHALLENGE A Guest Blog By Paul Thomson A little over a week ago, I decided to start a Periscope challenge in that I would scope every day for 7 consecutive days. With absolutely no experience using Periscope before, I really wanted to try it out! I’d never dabbled in live streaming before last week, and it’s not something I’d ever giving much thought. There was a moment recently that really tweaked my interest, and started the ball rolling. I happened to stumble across a Facebook Live stream from the man himself, Mark Zuckerberg. Watching Mark hanging out on Facebook Live, I was completely fascinated, and that’s exactly what got the ball rolling for me… Now, my Facebook profile is traditionally family & friends, they know me & see me all the time, so I didn’t feel like it would be useful for me to experiment with live streaming on that platform. On the other hand, Twitter is my key to the world. I am very lucky to have so many amazing connections on Twitter, reaching every corner of the globe! I’m truly grateful to have a really great bunch of engaged followers. For this reason, I decided to choose Periscope as my weapon of choice in my crazy social media experiment. You can find my Periscope profile at: www.periscope.tv/ThomsonAus. So, here’s the top 3 weird things I learned throughout the experiment week: (1) It’s OK To Feel Uncomfortable At First I felt so uncomfortable and a little embarrassed at first. I wasn’t quite sure how I was going to make each...
by Keith Keller | Apr 14, 2016 | GUEST BLOG POSTS: Social Media & SEO
WHY VIDEO IS THE FUTURE OF CONTENT Great Guest Post By Els Van De Veire Big research simply shows us that video is at the core of all future content marketing. A recent study estimates that video will eventually account for as much as 80% of all consumer internet traffic. Amazing, but why is video so popular? (1) Video Reaches Lots Of People Online video has become the prime format for users, to get informed. So if you think about your marketing, it’s key to fully embrace video, to engage with your audience. Never before have we had a tool at our fingertips, that was so powerful in regards to potential outreach. Blendtec, an American blender manufacturer, wasn’t very popular until 2006. After they released the first episode of “Will It Blend” they became one of the biggest players in the industry. One of their most successful episodes (blending an iPad) reached over 18 million people so far. Will It Blend? - Marbles Will It Blend? - iPad (2) Video Reaches The Right People As a local business, you don’t necessarily need your video to go viral. In your case, 1,000 or 10,000 views might be the objective, not 10 million. Imagine you’re a local hairdresser specialised in funky hair designs. And imagine you’re hiring new people to be a good fit with your brand. You don’t want millions of hairdressers applying, right? Just the right amount of funky people. (3) Video Engages With People As a small business, you are dealing with people who live in the information-overload-era. So please…give...
by Keith Keller | Mar 6, 2016 | GUEST BLOG POSTS: Social Media & SEO
CONVERT YOUR VIEWERS INTO FANS 5 Tips To Create Videos Backgrounds That Engage Audiences Featuring Guest Blogger Misty Megia Video remains one of the best ways to disseminate information/content/you out in the world. YouTube is still ranked in the top 3 most popular websites and video streaming from any device to another is only becoming easier as all of our devices are starting to connect. Video is definitely a part of our everyday life, helping us learn everything from high-tech strategies, audition techniques, to beauty tips. In fact, this morning I actually got ready watching a YouTube tutorial on how to do a certain hairstyle I was trying to accomplish #helpmyhair. Video has remained one of the easiest forms of communication and it can help you gain a strong following if you put some thought in. If you don’t think about it and just film all willy nilly, than your lack of presentation and thought is like walking into an audition without having showered for a week and the green fuzz in your teeth is about to be your only friend. The below tips are for producing video content that you feel will represent you in your finest light. This is not meant for that quick and dirty Periscope moment where you are showing people behind the scenes footage. My goal here is to give you some tips that will help you create something you are proud to show. Something that represents your personality your skills your thoughts before you even speak, so everything you do reflects a unified message. The message of “You have to follow me I...
by Keith Keller | Jan 27, 2016 | GUEST BLOG POSTS: Social Media & SEO
JOIN THE VIDEO MARKETING REVOLUTION Guest Blog Post & Blab By Preston Odenbrett What Is Your Favourite Travel Destination? (Blab Video Replay) Video marketing has definitely arrived in a big way!! YouTube statistics indicate that it has more views and more uploads per minute than many other major channels and both individuals and businesses alike are consuming video at an ever increasing rate. Why would that be surprising? Look at how long it took TV to take over households back in the 1950’s when radio was the major medium for most households. I believe TV gained 50% adoption five years less time than radio did. Video today is getting a massive lift due in part that Social Media is allowing video to be part of postings. Many who are in the video business have been watching this bubble grow larger each and every year and some people say that video will take over the internet in the next five years or less. It helps that bandwidth speeds have gone up and providers are allowing the bandwidth to go through cable but also through the air using many mobile devices that are in the market today. Virtual Reality (VR) The future is here - users can now be in a room at their home or office and be able to place an object lets say a motorcycle and be able to rotate and actually manipulate the object in anyway the user decides. If you remember Star Trek and some other TV shows in which you can change the environment that they are in and be able to share that with others to...
by Keith Keller | Nov 9, 2015 | GUEST BLOG POSTS: Social Media & SEO
“INBOUND VERSUS OUTBOUND MARKETING” Powerful Reasons To Start Creating Content Guest Blog Post By Aroa Vargas Inbound marketing is a strategy that is designed to attract potential customers to your company by “CREATING COMPELLING CONTENT” Sending potential customers to invasive advertising stopped working long time ago. Inbound marketing is based more on creating a strategy that makes content the star of the show!! It comminicates through social networks and generates traffic that allows users to interact with the brand. Moreover, same users fall in love with the brand. You can imagine what companies realized when Inbound marketing arrived to stay. Actually Inbound marketing has been doing before.; It was just called content marketing strategy. The content must be relevant to the target audience. The content should get the engagement that makes a potential customer be interested in the brand. Conventional advertising was OUT when customers began having a more active role. The brand no longer who seeks the customer, the customer seeks the brand. The new marketing generates content using any type of media (and if is neccessary invent them) in order to reach the consumer. Especially, the new advertising is different from conventional advertising because, after any other reason, advertising market has become into entertainment. Outbound marketing is the traditional (and arguably outdated) marketing style. This is the view of marketing where communication is unidirectional and the brand seeks clients through advertising and speaking “AT” them, rather than “WITH” them. INBOUND MARKETING VERSUS OUTBOUND MARKETING A QUICK COMPARISION!! How Aroa Vargas Describes Herself!! http://atreveteconelmarketing.es/english/ (English) http://atreveteconelmarketing.es/sobre-mi/ (Spanish) When I started the university I already knew how much I loved Marketing, for this reason,...
by Keith Keller | Sep 24, 2015 | GUEST BLOG POSTS: Social Media & SEO, MP3s
HOW TO BE CONFIDENT ON VIDEO (PART 1) Video Marketing Is Worth Doing!! Here are some simple techniques to try. (PART 2) Live Video Streaming Is HOT Right Now!! Periscope & Blab Comparison. South African born Mimika Cooney is a TV Host, published author, speaker, business, branding, and video marketing expert. Mimika’s passion is helping entrepreneurs attract their perfect clients and position their brand for higher sales by sharing her branding and marketing expertise. Mimika has run four successful businesses in three countries. She is the host of Mimika TV, a web show that inspires entrepreneurs to build a brilliant business brand. She has been an award winning photographer for 12 years in two countries, has authored two books, is a public speaker, and has experience as a live television broadcaster. Mimika runs a branding and marketing agency offering consulting and executive coaching for experts, speakers, coaches and authors. Download Mimika’s free guides to Blab & Periscope www.MimikaCooney.com/Freebies More great ideas about video from Mimika Cooney Video Creators Hub Learn How to Create, Promote & Monetise your Videos...
