by Keith Keller | Mar 21, 2017 | Social Media Videos
THE POWER OF BEING AUTHENTIC An Interview With Tasha Jennings In this episode of “MAGIC MELBOURNIANS” I interview Tasha Jennings about the power of being authentic and why it is absolutely essential for businesses today. You can watch the Periscope replay here or read Tasha’s excellent blog post below Alternately, you can watch the video on Periscope itself if you prefer www.Periscope.tv/KeithKeller “THE POWER OF AUTHENTICITY” Sensational Interview With Tasha Jennings!! #MagicMelbournianshttps://t.co/AYC2CCv3Cw @TashaJenningsND — Keith Keller (@KeithKeller) March 15, 2017 THE POWER OF BEING AUTHENTIC A Deeper Dive With Tasha Jennings!! The online world can be pretty ‘unreal’ sometimes. A sea of photoshopped images & copywritten scripts. The power of being authentic is that it can help you cut through the clutter and really reach your audience in a way that scripted material can’t. As a small business, it can be hard to stand out against the ‘big guns’ in your industry. That is, if you try to play in the same marketing space. Throwing your small budget into a big pool won’t get you very far and can be extremely expensive. How do you get the cut through without a big budget? Trust and loyalty is what we are all looking for. Big business naturally have a certain level of trust, just for the sheer fact that they are big. Fostering this further is something big brands spend huge amounts of time, effort and money on. Celebrities and sports stars are recruited (and well paid) to help nurture this brand loyalty. So how do you build that sense of trust and credibility without the big...
by Keith Keller | Dec 13, 2016 | GUEST BLOG POSTS: Social Media & SEO
Reach Your IDEAL Audience With Live Video Live Streaming Decoded By Katrina Manning There was a time when live-streaming video wasn’t truly feasible since it did not have mainstream technological support. That is not the case today. Consumer devices and connectivity have continued to improve. As a result, live-streaming is more popular than ever. The quantum leap really took place in 2015 and continues at a frantic pace. As 2016 draws to a close there are 4 major players in the live streaming space (1) Periscope (Soon to be replaced by Twitter Live) (2) Facebook Live (The clear favourite but for how long?) (3) Instagram Live (The new kid on the block) (4) YouTube Live (Sometimes referred to as YouTube Connect) There are of course many others specialising in niche markets but these 4 represent the mainstream, especially as live streaming relates to marketing for the business community. Here are some Twitter Polls about the 4 main choices and how people see them evolving over time. “LIVE STREAMING 101” Which Site Do You Think Will Win This? ((Please Vote & Retweet))#Periscope #Facebook#Instagram #YouTube#TwitterPoll — Keith Keller (@KeithKeller) December 12, 2016 “LIVE STREAMING PART 2” Can You See Yourself Trying Instagram Live? #InstagramLive #Videos #TwitterPoll — Keith Keller (@KeithKeller) December 13, 2016 “LIVE STREAMING PART 3” Will You Be Trying The New Live Streaming Features Within Twitter?#Twitter #VideoMarketing #TwitterPoll — Keith Keller (@KeithKeller) December 15, 2016 The new Twitter Live allows you to embed streams into your blog posts. This is a great way to extend the reach of your videos and get extra views...
by Keith Keller | Sep 29, 2016 | GUEST BLOG POSTS: Social Media & SEO
INTEGRATING YOUR SOCIAL MEDIA MARKETING A Case Study By Guest Blogger Dr. Prash Shanbhag Britney Spears now has close to “50 MILLION TWITTER FOLLOWERS” but she does sooooo much more than just Twitter. What makes Britney’s Social Media marketing outstanding is the way in which she and her team have leveraged several platforms to build and grow her brand. This is where most social media marketers fall short – They treat each the social media channels as stand alone “mouth pieces”. Ideally, all the social media channels need to be work in harmony by feeding off one another. Britney has her own website (www.BritneySpears.com) Two You Tube channels (Britney Spears & Britney TV) One Twitter account and a Facebook page. These social media channels have evolved, since they were launched over the course of several years. For example, here is the You Tube video for Britney’s own fragrance ‘Radiance’ Radiance (Choose Your Own Destiny) To increase the fan engagement further, this post was followed by a link to the Britney Spears Facebook presence. An app used the main theme of the advertising spot, a fortune teller, and showed users different pictures of themselves and their friends in the form of a crystal ball. These pictures, were taken from the respective user’s Facebook photo albums, and were followed by a video of the Radiance spot itself. Britney Spears and her team use these platforms to remain in close touch with her fan base and to interact with the target audience on a regular basis. Make Your Fans Feel Special When someone decides to follow you on social media, it’s...
by Keith Keller | Jul 12, 2016 | GUEST BLOG POSTS: Social Media & SEO
THE 7 DAY PERISCOPE CHALLENGE A Guest Blog By Paul Thomson A little over a week ago, I decided to start a Periscope challenge in that I would scope every day for 7 consecutive days. With absolutely no experience using Periscope before, I really wanted to try it out! I’d never dabbled in live streaming before last week, and it’s not something I’d ever giving much thought. There was a moment recently that really tweaked my interest, and started the ball rolling. I happened to stumble across a Facebook Live stream from the man himself, Mark Zuckerberg. Watching Mark hanging out on Facebook Live, I was completely fascinated, and that’s exactly what got the ball rolling for me… Now, my Facebook profile is traditionally family & friends, they know me & see me all the time, so I didn’t feel like it would be useful for me to experiment with live streaming on that platform. On the other hand, Twitter is my key to the world. I am very lucky to have so many amazing connections on Twitter, reaching every corner of the globe! I’m truly grateful to have a really great bunch of engaged followers. For this reason, I decided to choose Periscope as my weapon of choice in my crazy social media experiment. You can find my Periscope profile at: www.periscope.tv/ThomsonAus. So, here’s the top 3 weird things I learned throughout the experiment week: (1) It’s OK To Feel Uncomfortable At First I felt so uncomfortable and a little embarrassed at first. I wasn’t quite sure how I was going to make each...
by Keith Keller | Apr 4, 2014 | Twitter Podcasts
www.TinyURL.com/TheMediaMadamsMP3s TWITTER TIPS ON THE MEDIA MADAMS (MP3s) http://t.co/zmMGmGKCkg @DebCarrNetwork @EagleWaves @VIVO_Cafe #TheMediaMadams #RadioEW — Keith Keller (@KeithKeller) May 4, 2014 FOLLOW THE CONVERSATION (#TheMediaMadams) Tweets about “#TheMediaMadams “ PREVIOUS SHOWS TWEET REACH & SOCIAL INFLUENCE 1. Measuring Your Tweet Reach www.TweetReach.com 2. Measuring Your Social Media Influence www.Kred.com TWEET REACH & SOCIAL INFLUENCE (MP3) http://t.co/lz4hUl5TSL @DebCarrNetwork @TheMediaMadams #TheMediaMadams @EagleWaves #RadioEW — Keith Keller (@KeithKeller) April 17, 2014 HASHTAGS: Twitter’s Magical Ingredient POWER WORDS CREATE YOUR OWN HASHTAG TRENDING TOPICS HASHTAGS (Twitter’s Magical Ingredient) http://t.co/zx8O3j4j9x #Powertweet @DebCarrNetwork #TheMediaMadams #SociallySavvy2014 — Keith Keller (@KeithKeller) May 13, 2014 Laying The Foundations In Three Easy Steps 1. The importance of a “HOME BASE” 2. The Importance of a “BLOG” www.Tumblr.com www.Wordpress.org www.Blogger.com 3. The Importance of “THE FREE TEASER” Laying The Foundations In Three Easy Steps (MP3) Social Media Marketing 101 http://t.co/MRrBNxPbWF @DebCarrNetwork #TheMediaMadams — Keith Keller (@KeithKeller) April 16, 2014 Try Tweeting In 20 Minute Chunks 1. Check who has followed and/or retweeted you!! Thank them and follow them back (20 Minutes) 2. Take the time to follow some cool people (20 Minutes) www.WeFollow.com 3. Spend some time sending out tweets “LIVE” Also schedule some tweets using Buffer (20 Minutes) www.BufferApp.com Try Tweeting In 20 Minutes Chunks (MP3) http://t.co/DW3SOdWpkW @DebCarrNetwork @TheMediaMadams #TheMediaMadams @EagleWaves #RadioEW — Keith Keller (@KeithKeller) April 16, 2014 WHAT’S NEXT? Keith is constantly creating new programs Here are just a few of his latest projects ( Free eBook ) www.KeithKeller.com.au ( Twitter 4 Performers – MP3 series ) www.Twitter4Performers.com ( Crack The Twitter Code – One On One Coaching ) www.CrackTheTwitterCode.com ( Get Found TV – Online Video...
by Keith Keller | May 29, 2013 | Success Stories
www.Kickstarter.com I have been hearing about (and participating in) some great “Success Stories” using Kickstarter lately so I have decided to share some of my favourites I’ll be building this page over time as there are great campaigns starting everyday Here are just a few and some of the key components that made them successful Try some of these ideas for your next Kickstarter campaign and please let me know how I can help (I just loooove to share) This great graphic says it all (Got this one from Ariel Hyatt in New York) KICKSTARTER 4 MUSIC BREAKING IT DOWN (Into Manageable Goals) Joshua Adam - Kickstarter Challenge ($3105 By 31/05) Joshua Adam - Next Kickstarter Challenge ($5,000 By June 5) Featured on CNN website – “Make a pledge, Save the World” THE FINAL PUSH ($10K IN DAYS) KICKSTARTER MUSIC SUCCESS http://t.co/mefuIgJnYQ @JoshuaAdamsRock #Vegas #TeamJoshuaAdams THE FINAL PUSH NOW - $10K IN 10 DAYS — Keith Keller (@KeithKeller) July 2, 2013 OTHER SUCCESSFUL ELEMENTS Customised URL - Directed to the Kickstarter page www.TeamJoshuaAdams.com Excellent Promotional Videos - Very Engaging You Tube Video - Everything Will Be Alright (Great Song - Great Message) Bring Your Guns (Released during the campaign) TWEETS & HASHTAGS (#TeamJoshuaAdams) TWUBS is a great way to collate all tweets for a single hashtag Here’s the one I created for “TEAM JOSHUA ADAMS” (#TeamJoshuaAdams) Team Joshua Adams Now On “TWUBS” #TeamJoshuaAdamstwubs.com/TeamJoshuaAdams @joshuaadamsrock#Twitter #Hashtags #Music #PR — Keith Keller(@KeithKeller) June 2, 2013 Kickstarter Crowdfunding Success (Step By Step) bit.ly/FundingSuccess @joshuaadamsrock #TeamJoshuaAdams #Crowdfunding #Success — Keith Keller(@KeithKeller) June 2, 2013 KICKSTARTER 4 MOVIES The...
