by Keith Keller | Dec 2, 2021 | Featured Posts, GUEST BLOG POSTS: Social Media & SEO, Twitter Podcasts
HOW TO CREATE YOUR OWN PODCAST SERIES USING TWITTER SPACES An Interview With Annemarie Cross www.AnnemarieCross.com How Do You Record Twitter Spaces? At the moment I am using a Rodecaster Pro and I love it. Rode is an Australian company so I love them even more. I also have one of their microphones as well. Rodecaster Pro I’m running that through to my computer and I’m recording Twitter Spaces via Audacity. I’m also recording via StreamYard to the various platforms that allow livestreaming. How Do You Edit Twitter Spaces? Now that the file is recorded in Audacity, we edit using Audacity. It’s a fantastic solution for PC users. I also know that Mac users can use Garage Band for a similar effect. There’s a number of different platforms you can use to edit, but I primarily use Audacity. You can download that as a free resource, and it’s got all of the functions that I need. It has some very simple features enabling the files to be edited quite easily. Where Do You Host Your Edited Twitter Spaces Files? Great question. I remember a mentor of mine when I first started my business. I was mindful about where you build your brand, your reputation, your assets, and I use and have always used Blubrry.com. They are a paid hosting service. Libsyn is another one that I have heard lots of great things about. There’s a lot of other sites that I know that others have spoken about as well. Just be mindful that, on some free sites, you don’t own the content being shared and if they suddenly disappeared, what happens to all that great content? Something to consider if you are doing your podcast for business purposes. How Do You Promote Your Podcasts? There is so much opportunity to your podcast before you push record. Think about the marketing strategy for beforehand, during, and after the show. Identify some key things that you want to do and get those working well. Then continue to expand so that you’ve got lots of different things working together. Do What You Can With What You Have If you try and do too many things at once you will end up getting overwhelmed. Just a couple of things done really well will make all the difference. You create incredible video campaigns, small snippets of video & the questions as graphics. You then share those out to your community and that’s what we can all do as well. “HOW TO CREATE YOUR OWN PODCAST SERIES USING TWITTER SPACES” https://t.co/ZmSAXxq51o Featuring @AnnemarieCoach#TwitterSpaces#SpacesHost #Podcasting #Success #VirtuallyUnlimitedAudio cc @Kyriakixt #NewYork pic.twitter.com/Qpfc1XhT0u — Keith Keller (@KeithKeller) December 9, 2021 When you...
by Keith Keller | Oct 14, 2019 | Featured Posts
CRACK THE TWITTER CODE IN 2020 Are you a “THOUGHT LEADER” in your industry? Do you want to “CUT THROUGH THE NOISE” with your online marketing campaigns? I’d like to invite you to my latest Twitter marketing series: “CRACK THE TWITTER CODE - THE 2020 EDITION” What is the coaching program all about? This is a tailor made program, customized to your specific needs and requirements. Upon starting your program we’ll go through a full analysis of your requirements, goals, and outcomes and put together a strategy that will help you reach this in minimum time. What’s Included? Ten (10) 45 minute “Laser Focused” Twitter Marketing Strategy Sessions Each strategy is tailored and customized to your specific needs and goals ensuring you gain maximum value and productivity from the program. One On One Personalized Coaching One on one coaching is carried out via Zoom so you can take part in the program from the comfort of your own home or office and you can also get a recording for later playback and revision. Get started today for just $97 “Keith Keller has changed the way I do business!” His strategies, tips, and advice, served with a dose of good humor and fun, are right on the money and I could not be happier with the results I am achieving. My Social Media presence has gone through the roof leading to increased presence in the marketplace, quality connections and great publicity for my business. If you run a business, small or large, you need this man - now! I...
by Keith Keller | Apr 7, 2018 | GUEST BLOG POSTS: Social Media & SEO
8 FANTASTIC WAYS TO MAXIMISE VIDEO A Guest Blog Post By Pankaj Nerang Videos have now become the centre of Twitter, much like other social media platforms. So much so that video content on Twitter has grown over 220 times. With the introduction of GIFs, autoplay, and Periscope, it has now become much easier for users to create engaging videos. … and brands around the world are taking full advantage of that fact. In this article, we will discuss Twitter Video best practices for brands and startups and how you can take advantage of this huge trend. Why Video Marketing Is So Important Now!! There are a number of reasons why marketers prefer video marketing, including Higher engagement. 68% of users would share a branded video if it was entertaining Easier to explain your product or services. 98% of users prefer an explainer video over text Video ads do better with an average click through rate of 1.84% which is the highest of any ad format. Why Twitter Video? While Twitter was initially created as a 140 character limit microblogging platform, a lot has changed over the years. Now users can share pictures, GIFs, and of course videos. Twitter users have come to love videos with over 82% of them actively watching videos on it. In fact, Twitter video posts get higher engagement as well with 2.5 times more replies, 2.8 times more retweets, and 1.9 times more favourites. How To Share Videos On Twitter (The ABCs) ...
by Keith Keller | Feb 28, 2018 | GUEST BLOG POSTS: Social Media & SEO
WHY THE FUTURE OF MARKETING IS VIDEO A Guest Blog Post By Kassiani Cheirogergou @Kassiani_cheir According to The Digital Marketing Institute, we live in the video decade and we are only at the beginning. Social media platforms, such as Facebook Live, Instagram Stories, and Snapchat have made it so easy for every single one of us to start watching and creating videos in the click of a button. Technology has been responding to consumer’s needs for faster internet and better quality videos, making video content the number one marketing tool in a marketing strategy. Why video marketing is the future of content marketing? According to Cisco’s forecast report released in September 2017, the trend of video marketing is growing and it is a must in everyone’s marketing strategy. The following stats are very impressive and demonstrate how the current use of video marketing is being forecasted and how it will be shaped by 2021. Video traffic will be 82% of all consumer Internet traffic by 2021. By 2021 it would take an individual more than 5 million years to watch the number of videos that will cross global IP networks each month. Every second, a million minutes of video content will cross the network by 2021. Live video will account for 13% of Internet video traffic. Internet video compared to TV grew 50% in 2016, and it will continue to grow by another 26% by 2021. Based on the above forecast it is obvious that if you haven’t already started your video marketing journey then 2018 will have to be the year to make...
by Keith Keller | Feb 20, 2018 | Social Media Videos
WHY TWITTER IS THE BRAND BUILDER An Interview with Mireille Ryan “HOW TO PROMOTE YOUR BUSINESS USING TWITTER” Interview With Mireille Ryan!! ((Video Highlights))#Twitter #Marketing#Social #Success#TwitterTips4Business#TwitterTips4Tourism cc @MireilleRyan #SMMI2018 pic.twitter.com/Bzqk6zg55S — Keith Keller ???? (@KeithKeller) February 11, 2018 WHY TWITTER IS THE BRAND BUILDER ((Video)) Mireille Ryan: So how do you use Twitter for business? Keith Keller: It’s really a “Brand Builder”.” I’ve got this event coming up in August I’d love you to come, here’s a little bit of a teaser about it”. OK that’s the first one the second one might be “here are some photo’s from last week’s event.” …. or last season (etc) I’ll give you an example of how this works. www.ZoomingInOnTwitter.com (New Zealand Event) I was speaking like this on the screen to a 178 people in the room, but my Tweets reached 4 million people that day. I tweeted and took some pictures of me tweeting and there’s pictures of me on the screen and we took some video and we put them on Twitter and with the retweeting I did, this idea of sharing I tweet something, someone picks it up and shares it out their folks pick it up and share it out. In one day my tweets reached 4 million people. About an event in New Zealand. So the value proposition of twitter and probably also Social Media is that if you’re in an environment where you need to promote your stuff then social media is a fast efficient and cost effective way of getting the word out to masses...
by Keith Keller | Jan 17, 2018 | GUEST BLOG POSTS: Social Media & SEO
10 ACTIONABLE STEPS TO IMPROVE YOUR TWITTER ENGAGEMENT A Guest Blog Post By Pankaj Narang Twitter can be used to create brand awareness, gain more leads, perform competitive analysis, and so much more. If you wish to learn how to use Twitter for marketing, then you need to have a solid plan for what to tweet about.. With the latest update regarding the 280-character limit on tweets, it has become easier than ever for marketers to come up with more engaging content. While having an appealing cover image or an optimized description will certainly help you gain brownie points on Twitter, you won’t be able to perform an outstanding Twitter marketing without working on your content. To help you draft better tweets, I have come up with this comprehensive post. Simply focus on these expert suggestions and draft winning tweets for your brand. (1) Make Your Tweets More Visually Appealing Almost every market knows that the retention rate of visual content is more than plain text. This is one of the main reasons why video and GIF-based content has grown over 220 times on Twitter. Therefore, to start with, you should unravel the art of video marketing on Twitter. By including photos, small clips, or GIFs in your tweets, you would certainly be able to convey more and get your audience’s attention instantly. Here are some proven statistics to provide how important visual content has become. On average, pictures get a 35% boost for retweets The inclusion of videos provide a boost of 28%...
by Keith Keller | Jan 15, 2018 | GUEST BLOG POSTS: Social Media & SEO, Twitter Podcasts
HOW TO CREATE & CURATE POWERFUL CONTENT FOR YOUR TWITTER MARKETING Guest Blog Post By Indra Chandon “HOW TO CREATE & CURATE POWERFUL CONTENT FOR YOUR TWITTER MARKETING”https://t.co/wa5hzxOe7x @IndraChandon @ConvertLeads ((Guest Blog Post)) #MagicMelbournians#TwitterTips4Business#Twitter #Marketing #Success#ContentMarketing #ContentCreation#ContentCuration pic.twitter.com/MSaKwsJuLz — Keith Keller ???? (@KeithKeller) January 24, 2018 Content Creation Versus Content Curation (Video) The whole world is buzzing about Content Marketing - producing great new content to keep you and your brand visible and “top of mind”. For anyone who has a major competitor that spends thousands of dollars creating gorgeous new content every couple of hours, you’ll understand just how impossible content marketing can seem. We have a client with a specialist hair salon. She is a small business competing against a very large prestigious salon in an exclusive suburb that employs a dozen hairdressers. Not only does her rival have a salon in Melbourne, they also have salons in other capital cities too. Online her competitor is the industry leader. For our client, her competitor out publishes her in Content Marketing every time in every channel. So instead of focusing on content creation to keep pace with her competitor, we’ve begun to aggregate and curate other people’s content. Injecting that into her Twitter stream. Watching for content already in circulation that will keep her audience engaged, and that best fits her business goals. The value of aggregating & curating content (1) You are perceived to be relevant and up-to-date in all areas of your industry When it takes you a long time to create your own content, you’ll always be out of...
by Keith Keller | Nov 27, 2017 | Featured Posts
Recently I was invited to speak at the “FUTURE OF SOCIAL MEDIA” conference here in Melbourne which was a lot of fun. I met so many great people on the day and also had the chance to find out about the latest Social Media strategies. How cool is that? THE FUTURE OF SOCIAL MEDIA (2017) I also had the great fortune to meet Miri Rodriguez from Microsoft and we chatted here about importance of storytelling for your business or startup. …. and how you can now create compelling videos on your smartphone or tablet. There are some compelling ideas here and I also talk about how I record and edit my videos as part of the “MAGIC MELBOURNIANS” video series. ? Keith Keller: So we’ve talked about storytelling as a powerful mechanism, but one of the big stories in the room today is budget Miri Rodriguez: Yeah Keith Keller: Can you explain a little bit about how people can enter the game, Miri Rodriguez: Yes Keith Keller: Without having to spend hundreds of thousands, or even hundreds of Dollars. I’ve got a Tablet, a Samsung Tablet, $50 stand, couple of hundred Dollars and we’re here. Miri Rodriguez: That’s it, and it’s as good as it can get. Honestly I love what you’re doing, and I love how you’re doing it, and showcasing it right now with this. At Microsoft, of course we have a bigger budget than a lot of people in this room have, and in reality, a lot of people come into these conferences and go: “Yeah great Microsoft, because you have the...
by Keith Keller | Oct 25, 2017 | GUEST BLOG POSTS: Social Media & SEO
HOW TO GET CLIENTS TO COME TO YOU The Twitter Honeypot Strategy By Indra Chandon Lots of marketers will tell you to go where you find your audience in large numbers and market to them there. Sometimes this could mean that you can’t afford to advertise so there are other ways to get in front of that audience. Here is a great example: We have a client that has a Property Investment business. They help people invest in properties Doing everything from making sure they can afford to get started, through to buying a great property and renting it out. For this client the best place for them to find lots of people interested in investing in property is where investment properties sell. The challenge was that advertising on the relevant websites would cost the client thousands of dollars per state. Our client has offices in 4 states, so this sort of advertising is outside his budget right now, while he’s growing his business. So instead of him going where the audience is, we’ve begun building an audience for him on Twitter. Attracting the audience to him “like bees to a honeypot” The value of drawing the audience to you: (1) You will always own the audience once you’ve built it up With advertising, your audience vanishes as soon as you stop paying for your ads to run. (2) Your offers and CTAs are not competing against your competitors With advertising your ad could appear right next to a rivals ad and you might not have the choice, or even find out,...
by Keith Keller | Sep 11, 2017 | GUEST BLOG POSTS: Social Media & SEO, Twitter Podcasts
HOW TO GROW YOUR TWITTER FOLLOWING A Simple 4 Step Guide By Kristen Kivo (#TheKivoEffect) @KristenKivo It took me a while to be conceived to open a twitter account but because I wanted to share and spread the love through my music, twitter was a fantastic opportunity to do so. I was familiar with Facebook so I understood how to connect with people and there are some similarities between both social media avenues. At this point I have only been on twitter for one month and a half and have over 7,000 followers and am on track to reach 10,000 before the two-month mark ends. I want to share what I have learned that has helped me grow rapidly. (1) TIMING Timing of tweets will have something to do with the reach of your audience. We can’t all be on twitter 24/7 so there are times of the days when there are more people on than others depending on where most of your followers are from. Mornings are a fantastic time to make a few posts. The truth is most of us check our phones in the morning before even getting out of bed. This makes a wonderful opportunity to engage first thing in the morning with all the other “in bed users”. Other times that work include lunch breaks, after school and work times, evenings and make sure you make a post just before you go to bed because depending on where your followers are, bed time for you in morning somewhere else. I often gain 50-100 followers while I sleep. It’s not enough...
