by Keith Keller | Jul 5, 2019 | GUEST BLOG POSTS: Social Media & SEO
SOCIAL VIDEO IS HERE TO STAY A Guest Blog Post By Brooklin Nash Social media marketing has shifted again and again over the past few years. It’s important to stay on top of the trends!! One trend that has developed over the past few years is the importance of video content. This is particularly important for brands looking to engage with their audience. Social video has become a great way for companies to expand both their reach and their engagement. Short videos are easily shared and quickly consumed. This means that brands no longer have to ask for a big chunk of time to get their message across. The trend itself has shifted several times in as many years. To help you stay on top of the latest changes, here are three social video trends for 2018 to watch out for. Trend #1: Live Video Content Will Drive More Engagement Live video will only continue to grow in popularity. In fact, one poll found that 82% of consumers prefered live video over any other kind of content. This is beneficial to both customers and companies for one important reason: engagement. Live video offers customers the ability to interact more directly with brands and companies in real time. They can also engage with other customers. At the same time, brands have a unique opportunity. Facebook Live Video and Instagram stories have a smaller reach, but they also have a sense of urgency. It’s the urgency that makes viewers 12 times more likely to share video than any other kind of content. Trend #2: Separating Brand Media from Social Friends &...
by Keith Keller | Apr 12, 2018 | GUEST BLOG POSTS: Social Media & SEO
7 SOCIAL VIDEO TRENDS DEFINITELY WORTH EXPLORING A Guest Blog Post By Jay Egger Any company looking to connect with a broader audience and increase engagement among their existing customers needs to delve deeply into the world of social video. That’s because social video generates 1200 percent more shares than text and images combined. Video generates more leads, more sales, and sticks in people’s brains longer than text. Basically, the internet is becoming all about video, and social video in particular. A social video is a specific kind of video content, tailored for the social media age. It’s a short, targeted piece that is meant to be shared around networks like Facebook, Instagram, and Twitter—and it doesn’t reek of marketing or advertising. It’s a story, or artistic endeavor, that just so happens to build up feelings of goodwill towards your brand, or give you an excuse to link to other forms of content or pages on your site. Achieving that equilibrium of “marketing, but not marketing” is tough, and figuring out how to give your video traction on social networks is even tougher. In order to create the best social video content you can, explore these trends in the space and see if you can better tailor your videos for the internet of today and tomorrow. (1) Optimize Your Social Video For Different Channels Social video is not one size fits all. What works on Facebook may not work as well on Twitter, or on Instagram, for a couple of reasons. One of the reasons for that is length (which we’ll talk more about...
by Keith Keller | Apr 7, 2018 | GUEST BLOG POSTS: Social Media & SEO
8 FANTASTIC WAYS TO MAXIMISE VIDEO A Guest Blog Post By Pankaj Nerang Videos have now become the centre of Twitter, much like other social media platforms. So much so that video content on Twitter has grown over 220 times. With the introduction of GIFs, autoplay, and Periscope, it has now become much easier for users to create engaging videos. … and brands around the world are taking full advantage of that fact. In this article, we will discuss Twitter Video best practices for brands and startups and how you can take advantage of this huge trend. Why Video Marketing Is So Important Now!! There are a number of reasons why marketers prefer video marketing, including Higher engagement. 68% of users would share a branded video if it was entertaining Easier to explain your product or services. 98% of users prefer an explainer video over text Video ads do better with an average click through rate of 1.84% which is the highest of any ad format. Why Twitter Video? While Twitter was initially created as a 140 character limit microblogging platform, a lot has changed over the years. Now users can share pictures, GIFs, and of course videos. Twitter users have come to love videos with over 82% of them actively watching videos on it. In fact, Twitter video posts get higher engagement as well with 2.5 times more replies, 2.8 times more retweets, and 1.9 times more favourites. How To Share Videos On Twitter (The ABCs) ...
by Keith Keller | Sep 18, 2017 | GUEST BLOG POSTS: Social Media & SEO
GETTING STARTED WITH LIVE VIDEO Guest Blog Post By Lesley Fischer If you’re on social media, chances are pretty great that you’ve seen a friend or celebrity sharing a video of themselves live. Live video on social media is changing the way we interact with our audience, each other, and the world. Facebook is just one recent medium that has fully embraced live video along with YouTube, Instagram, and Twitter (through Periscope). Live video gives you the ability to interact face to face with your customers in real time. Just as you would in a store. As we’ve seen in recent catastrophic events, all four of these platforms have utilized social media and live video to communicate, to connect, and to aid in rescues. Adding live video to your social media reportage can only enhance your social presence. It’s wildly interactive, even if it’s an older video that was once live, and is now just on your news feed. The biggest benefit of live video however is “immediacy” The truly interactive experience that you get when participating in a live video is only available during the live video. Participation is the key element when producing a live video, no matter what platform you’re using. While you’re hosting a live stream your audience has the ability to make comments, ask questions, and chime in about what you’re speaking about. ….. and this in turn influences the content and the video as it iss being created. You just can’t get more interactive than that!! No other social media format delivers these benefits, which is why Facebook, Twitter, YouTube, and...
by Keith Keller | Mar 28, 2017 | GUEST BLOG POSTS: Social Media & SEO
WHY LIVE STREAMING? WHAT’S THE ROI? A Guest Blog Post By Ashley Hinds In the Internet marketing world, we have heard the phrase over and over again: “Content Is King” When I hear this, many more questions run through my mind. What kind of content are we referring to? What should that content say? There’s really no better way to deliver an audience content than what’s happening right there in the moment. Are you attending a conference and want to share a fun snippet of it? Maybe you’re at the beach and the waves are particularly awesome that day. Perhaps your dog is going nuts for some new treat that you found in the store. What do any of these things have to do with business? Plenty!! They all show you and your business in action in the real world doing day-to-day things. Information spreads so incredibly fast these days. Whether it’s a personal announcement, world news, or a new fad, people will find out about whatever is happening and start talking about it. Social media also translates into the real world. It’s rare to be in conversation with friends, family, and colleagues and not mention something that was seen on social media. Whether you’re a business posting live video or your customers are posting live video about your business, it can only be good for you. Facebook Live Versus Periscope When someone uses “FACEBOOK LIVE” all followers and friends of that account are notified that you are live and this is one of the key advantages. If people log...
by Keith Keller | Dec 13, 2016 | GUEST BLOG POSTS: Social Media & SEO
Reach Your IDEAL Audience With Live Video Live Streaming Decoded By Katrina Manning There was a time when live-streaming video wasn’t truly feasible since it did not have mainstream technological support. That is not the case today. Consumer devices and connectivity have continued to improve. As a result, live-streaming is more popular than ever. The quantum leap really took place in 2015 and continues at a frantic pace. As 2016 draws to a close there are 4 major players in the live streaming space (1) Periscope (Soon to be replaced by Twitter Live) (2) Facebook Live (The clear favourite but for how long?) (3) Instagram Live (The new kid on the block) (4) YouTube Live (Sometimes referred to as YouTube Connect) There are of course many others specialising in niche markets but these 4 represent the mainstream, especially as live streaming relates to marketing for the business community. Here are some Twitter Polls about the 4 main choices and how people see them evolving over time. “LIVE STREAMING 101” Which Site Do You Think Will Win This? ((Please Vote & Retweet))#Periscope #Facebook#Instagram #YouTube#TwitterPoll — Keith Keller (@KeithKeller) December 12, 2016 “LIVE STREAMING PART 2” Can You See Yourself Trying Instagram Live? #InstagramLive #Videos #TwitterPoll — Keith Keller (@KeithKeller) December 13, 2016 “LIVE STREAMING PART 3” Will You Be Trying The New Live Streaming Features Within Twitter?#Twitter #VideoMarketing #TwitterPoll — Keith Keller (@KeithKeller) December 15, 2016 The new Twitter Live allows you to embed streams into your blog posts. This is a great way to extend the reach of your videos and get extra views...
