by Keith Keller | Sep 11, 2017 | GUEST BLOG POSTS: Social Media & SEO, Twitter Podcasts
HOW TO GROW YOUR TWITTER FOLLOWING A Simple 4 Step Guide By Kristen Kivo (#TheKivoEffect) @KristenKivo It took me a while to be conceived to open a twitter account but because I wanted to share and spread the love through my music, twitter was a fantastic opportunity to do so. I was familiar with Facebook so I understood how to connect with people and there are some similarities between both social media avenues. At this point I have only been on twitter for one month and a half and have over 7,000 followers and am on track to reach 10,000 before the two-month mark ends. I want to share what I have learned that has helped me grow rapidly. (1) TIMING Timing of tweets will have something to do with the reach of your audience. We can’t all be on twitter 24/7 so there are times of the days when there are more people on than others depending on where most of your followers are from. Mornings are a fantastic time to make a few posts. The truth is most of us check our phones in the morning before even getting out of bed. This makes a wonderful opportunity to engage first thing in the morning with all the other “in bed users”. Other times that work include lunch breaks, after school and work times, evenings and make sure you make a post just before you go to bed because depending on where your followers are, bed time for you in morning somewhere else. I often gain 50-100 followers while I sleep. It’s not enough...
by Keith Keller | Jul 24, 2017 | GUEST BLOG POSTS: Social Media & SEO
HOW TO GET TARGETED RESULTS FROM TWITTER ADS Guest blog post by Manuel Delgado With over 300 million monthly active users, Twitter is one of the most vibrant and lively online communities. It comes as no surprise that it is one where competition for user’s attention is most fierce. It is also well-known that extracting all the value from Twitter’s advertising platform, Twitter Ads, implies an arduous learning curve. Finding out how to reach your desired audience ahead of the competition requires effort, creativity… and a healthy budget. There are ways, however, to take the fast lane towards success on Twitter Ads. One Twitter Ads feature that goes largely unnoticed is “Tailored Audiences” Lists of users that can be used as the target audience for your campaigns, instead of defining your audience through demographics and interests. Therefore, Tailored Audiences are a very effective way of reaching your goals on Twitter. Let’s review some of the typical uses for “Tailored Audiences” in a Twitter Ads campaigns. Taking advantage of your first-party data Leveraging the information that your organization already owns makes sense and is a straightforward way of designing your target audience. Accordingly, your CRM tool or lead management software can be a superb starting point for a Twitter Ads campaign. A Tailored Audience can be created with a list of Twitter usernames, Twitter IDs, other advertising identifiers and, most commonly, phone numbers and email addresses. If you plan on using phone numbers or emails, remember that not all of them will find a matching user on Twitter. Use a relatively large database here as the minimum...
by Keith Keller | Apr 28, 2017 | GUEST BLOG POSTS: Social Media & SEO, Twitter Podcasts
LIVING LIFE IN THE MOMENTS A Guest Blog Post By Pankaj Narang Finally, Twitter has announced a way to share quick and interactive content on its platform with its latest update. With the rapid growth of Snapchat and Instagram, Twitter is gradually losing its title of being the “fastest social media platform”. According to the latest survey conducted by Piper Jaffray, Snapchat has become the most essential app used by teens (28%), closely followed by Instagram (27%). Twitter was at the third place with 18% of the total market share. Needless to say, with the growing popularity of Snapchat and Instagram stories, Twitter was expected to come with something new and exciting for its users. Now, you can do so much more with this remarkable medium rather than just getting to know about the trending topics nearby. With the introduction of Twitter Moments, one can narrate a story of their own using different types of content (similar to a slideshow-representation). For everyone who wants to make a Moment – starting today you can! Creators everywhere can now tell stories with Tweets. pic.twitter.com/ZJtNBoTPWf — Twitter (@Twitter) September 28, 2016 For everyone who wants to make a Moment – starting today you can! Creators everywhere can now tell stories with Tweets. pic.twitter.com/ZJtNBoTPWf — Twitter (@Twitter) September 28, 2016 Twitter made it official with this tweet, narrating the use of Moments and how one can easily give their profile a breath of fresh air with this revolutionary feature. Moments was actually released back in August 2016 for a selective media and entertainment channels but it was officially launched for...
by Keith Keller | Aug 3, 2016 | Twitter Podcasts
THE TOP TIPS THAT WILL SAVE YOU TIME A Podcast About How To Use Twitter Tools To Manage Your Marketing. In this podcast Keith Keller & Tracey Gayner unlock the secrets of some of the most popular tools for managing your Twitter marketing. www.TweetDeck.com www.Hootsuite.com www.Buffer.com www.TweepsMap.com THE TOP TIPS THAT WILL SAVE YOU TIME (Full Transcript Below) Keith Keller: Hey guys, it’s Keith Keller in Melbourne, Australia. This is part five of “Twitter Tips 4 Tourism”. A podcast designed to help you promote your tourism brand. We’re having so much fun with this and we are noticing that a lot of people outside of the tourism arena are benefiting as well. So, we’re going to broaden this out over time. This is part five, and we’re going to start bringing in some non tourism examples because we’ve had people who have listened to our show that are not in the tourism space, that have benefited as well. So, we’re going to talk today about twitter tools. Specifically the desktop experience, a PC and a Mac, for those who sit at an office desk and do the tweeting and the social media management. Next week we’re going to talk about apps, which is a totally different experience than your iPhone or your Android or tablet. That’s a totally different experience and a totally different range of tools. I’m going to introduce again, my wonderful co-host Tracey Gayner or Gadget Girl, Ask Gadget Girl. She’s had 500 new followers in the last ten days since our last podcast. She’s now got over 3500 followers, and she’s running...
by Keith Keller | Jul 18, 2016 | Twitter Podcasts
GROWTH HACKING YOUR BRAND USING TWITTER 3 Easy Steps To Maximise Your Marketing In this episode Keith Keller (@KeithKeller) & Tracey Gayner (@AskGadgetGirl) talk about about GROWTH HACKING YOUR BRAND USING TWITTER MARKETING. Keith & Tracey talk at length about “TWITTER MAGIC 123” (1) Follow First (2) Follow Back (3) Follow Up Keith Keller: Hi there, this is Keith Keller, Melbourne, Australia and this is Twitter Tips for Tourism Part 4. This is a podcast on how to use Twitter to promote your tourism brand wherever you are in the world. New Zealand, Australia, Bali, Sweden, anywhere! Twitter is something at the moment with 300 million users. Last week we talked about that, we talked about where they are in the world, and whether those people from those countries are coming to your country, and whether they need a holiday, and whether you should be chatting to them on Twitter. Today we’re going to talk about the idea of, how do you get more followers? How do you get more engagement? What’s the magic? Am I actually, have a coined to phrase: “Twitter Magic 123” (Follow first - Follow up - Follow Back) Now, we’re going to talk about that at length today with my very, very good friend Tracey Gayner, (@AskGadgetGirl) in Auckland. How are you doing Tracey, and tell me about your stories since we chatted last. Lots of new things I hear. Tracey Gayner: Hi Keith. Yes, very, very interesting stats so far. I think since then, on average I get around 200 odd followers a week. So, using the Twitter magic 1,...
by Keith Keller | Jun 23, 2016 | Twitter Podcasts
HOW TO HIT THE GROUND RUNNING A Podcast About How To Use Twitter To Market Your Tourism Brand. In this episode Keith Keller (@KeithKeller) & Tracey Gayner (@AskGadgetGirl) teach you HOW TO HIT THE GROUND RUNNING with your Twitter marketing. Keith discusses 5 key elements here: (1) Be The Resource Not The Salesperson (2) Write A Strong Bio (3) Add A Photo Or Company Graphic (4) Remember The 80/20 Rule – It’s Not All About You (5) SHARE, SHARE, SHARE – Then Ask. HOW TO HIT THE GROUND RUNNING Keith Keller: Hey it’s Keith Keller, Melbourne Australia and this is part 2 of Twitter Tips 4 Tourism - a podcast about how to use Twitter to market your tourism brand. The first episode was called “Setting the Scene”, which seems like weeks ago now, but now I’, back with part 2 about how to “Hit the Ground Running”. I want to give you some really powerful strategies today that you can use almost immediately. But before I do that, I want to introduce my friend Gadget Girl, Ask Gadget Girl Tracey in Auckland because she’s got a fantastic story. We’ve only known each other less than 60 days, she’s using these techniques, she’s got 2000 more followers, she’s got all these contacts in Montreal, in London and New York and all these groovy people all around the world. So Tracey, welcome to the podcast and tell me how you’re using Twitter and how it’s really changing your business model. Tracey Gayner: Hi Keith and thank you very much firstly for even inviting me here today. How...
by Keith Keller | Jun 20, 2016 | Twitter Podcasts
TWITTER TIPS 4 TOURISM A Podcast About How To Use Twitter To Market Your Tourism Brand. I have just started an exciting new project called TWITTER TIPS 4 TOURISM which starts here as a podcast but will eventually be an eBook & video series. I’d loooove to hear your thoughts on what you would like to hear (and see) in this series It’s a work in progress so keep an eye out for some new episodes soon. TWITTER TIPS 4 TOURISM (The Story So Far) ADDITIONAL RESOURCES YOU MAY ENJOY Twitter Is The Information Network (Video) “TWITTER MAGIC 123” Growth Hacking Your Twitter Marketing!! (1) Follow First (2) Follow Back (3) Follow Up OVER 30 MORE FREE PODCASTS HERE!! www.TinyURL.com/TwitterPodcasts ...
by Keith Keller | May 12, 2016 | GUEST BLOG POSTS: Social Media & SEO, Twitter Podcasts
TOP TOOLS & TIPS FOR TWITTER A Guide For Newbies By Kate Hartley Top Twitter Tips & Tools For Beginners (Fantastic Decoder Video) I’m a newbie to Twitter. Recently I’ve been building out the digital side of my business and I realized that I would need to harness social media in order to help to build trust around my products and the type of therapies I offer. I already had a Facebook page, so to create my Facebook fan page was a fairly simple process, but I had no idea about how to navigate Twitter nor about Twitter etiquette. The last thing I wanted to do was to create buzz about doing the wrong things at the wrong times. Why you need to listen to the Keith’s podcast!! “Crack the Twitter Code” Around 9,000 tweets are tweeted every second. That means 540,000 per minute and 780 million tweets per day! Statista.com states that in the first quarter of 2016, Twitter has over 310 million active Twitter users. These figures are huge and mean two things: (1) That I need to know how to use Twitter effectively to make the most of belonging to a massive social media platform and (2) That among all these tweets, how was I going to get my tweets seen and even better, lead to links to my website and blog, likes and retweets? The Crack the Twitter Code podcast has taught me everything I need to know about using Twitter effectively from setting up a strong bio to using tools to analyze and enhance my and...
by Keith Keller | Apr 29, 2016 | Twitter Podcasts
TWITTER MAGIC 4 BLOGGERS Recently I was interviewed on The Aussie Bloggers Podcast We had a great chat about why I looooove Twitter and how it can help bloggers Here are some of the highlights we talked about in the podcast How to break the Twitter barrier Reach millions of people in Twitter in one day The difference between reach and followers How to apply the 80/20 rule to your social media How to build up cyberkarma Learn the 4:1 rule or Keith’s own 10:1 version Hear the amazing ‘IKEA’ box story How to use Twitter as a JV tool Learn about Twitter 30/30 Find out about Keith’s “Twitter Magic 123” system How many times a day you should check your Twitter feed SOME ADDITIONAL INSPIRATION “TWITTER WRITE” (Twitter Tips 4 Writers) MORE FREE PODCASTS HERE!! www.TinyURL.com/TwitterPodcasts TWITTER MAGIC 4 BLOGGERS ((Full Transcript Available Below)) Tanja Turner: Hi, I’m Tan from Write your Cancer. Amanda Hoffmann: Hi, I’m Amanda from My Office Books. T/A: …. and we’re from “Aussie Bloggers Podcast” Tan: Today we have a really special guest, an absolute, total expert on Twitter. We’re talking to Keith Keller. How are you Keith? Keith Keller: Hey, How’re you doing? A few Aussie’s on the same team. Isn’t that brilliant? T/A: (both laugh) Tan: That’s awesome. Amanda: Well Keith, one thing I’ve noticed with bloggers, is, they all had a huge pain point. You know what it is? Twitter. None of them, all very rarely..there are some very clever bloggers out there that can use it, but the majority of bloggers really have no idea...
by Keith Keller | Feb 25, 2016 | GUEST BLOG POSTS: Social Media & SEO
BLAB VERSUS PERISCOPE The Two Live Streaming Giants Decoded!! Introducing Guest Blogger Antwan Powell @Poky_Twan Recently there has been a collection of new platforms for entrepreneurs and business owners to connect with their clients. Arguably two of the most exciting of these have been BLAB & PERISCOPE. Live streaming sites that allow you to talk DIRECTLY with your potential customers and fans. Let’s decode the main differences shall we? www.Blab.im (The Brady Bunch Model) Up To 4 people On The Screen At One Time The Clear Winner For Usability & Engagement!! The challenges when starting a business. w/ @CDSciullo@KeithKeller@Ludwigman24https://t.co/cy2TivOoM6pic.twitter.com/18dbRUWVWO — Antwan Powell (@poky_twan) February 26, 2016 Blab Replays Can Easily Be Added To You Tube You Also Get An Audio Version To Create The Podcast Blab has many advantages, hosts have the power to allow who he want to go live. The additional guests can introduce their product to your audience, and leave contact information for the potential client or friend to keep in touch. With Blab you choose who you want on your video feed, but viewers still have the privilege of responding in text. Upon creating a new Blab account, the app itself has functions that show you who is live. Not to mention, each individual hosting a Blab create his unique banner, which addresses each individuals Blab primary topic. For instance, “Reach Out: Basic Elements for Entrepreneurs.” With this title and banner it is designed to help one attract a specific audience or group. Blab have a feature that is pretty simple. One color. A visual image of the viewers profile picture,...
