by Keith Keller | Oct 24, 2015 | MP3s, Twitter Podcasts
CRACK THE TWITTER CODE - WHY TWITTER? Part 1 of a series of interviews with Annemarie Cross Annemarie Cross (AMC) Now for a really special series, so exciting and we are going to be running this over the next 10 episodes. This special series is for all of you, coaches and consultants, out there listening to the show! Let’s focus on how you can promote yourself and your products using Twitter. With one of our global business partners Keith Keller. Welcome to the show Keith!! Keith Keller (KK) Hi! What a great intro! Thank you very much and how groovy is that music? AMC: I know, I love that! Selected one with a little bit of guitar because I know you actually love that!! KK: I can feel my 80’s “MOJO” coming back!! AMC: So Twitter. When you explain to people that I have got a lovely relationship with that, so what are you going to be talking about in today’s show? KK: Well today, I want to set the all 10 parts up with the idea of “Why Twitter?” because there are 7 social medias sites compelling for your time and 3 blogs platform as well. So if you gonna engage in Twitter I want you to really get it, I really want to you to love it and when you do that you commit you know half an hour day or every few days. It’s quite possible that you might not like it but that’s okay coz there is 6 others choices. But if you want to include Twitter in your Marketing-Mix, these series of episodes is...
by Keith Keller | Aug 5, 2015 | MP3s, Twitter Podcasts
“TWEET IN TWENTY MINUTE CHUNKS” MAKING TWITTER DOABLE!! Twitter really is as an AMAZING marketing tool and it doesn’t have to suck up huge amounts of your time. I advise people to “TWEET IN TWENTY MINUTE CHUNKS”. If you can’t squeeze those chunks into one day (ideally, you should be spending an hour each day on Twitter), break them up over the coarse of one day or three days. Adapt the following solution to whatever suits you and you won’t look back. It’s all very VERY easy. (1) Thank people who have followed and/or retweeted you This falls into my social media 101 guide. Check who’s taken the time to follow and retweet you since the last time you jumped on. From there, thank them with a direct message or however you’d like to and follow them back. I tend to cherry pick from the list so I’ll focus on the people related to what I do. Think of a networking event: what’s more useful? Running around a room and handing 1000 business cards quickly to everyone within your reach. Or, making the time to make a few solid connections and working on the relationships with the most potential? Remember, Twitter is all about engagement. If your mobile or home phone rang, what would you do? You’d pick it up… social media is no different. Ignoring people isn’t likely to get you any brownie points. (2) Actively follow cool people Now when I say this, I mean actively follow people who haven’t yet followed you back. While you might think you’re the star...
by Keith Keller | Aug 3, 2015 | MP3s, Twitter Podcasts
MEASURE YOUR SOCIAL MEDIA INFLUENCE My biggest Twitter tip for newbies is this: Don’t get obsessed with how many followers you have - Focus on connections. So, how can you measure whether someone’s social media influence is legitimate and not bought? I simply look at people’s Kred score and it gives me an idea, at a quick glance, whether their social media influence is real thanks to its scoring system. www.KRED.com Using Kred to do this is an advanced concept and you may feel as though you have no need for this. ….. and that is completely fine. But if you are interested, you’ve got the tools you need at your fingertips. Let’s face it, these days, people are talking more and more about people being real and authentic. Especially in the online space where it’s so easy to be something you’re not. For those actively seeking out joint ventures, Kred is a new twist on the idea of Googling someone to find out more about them (come on, we all do it!). Another important discussion point is Twitter lists. They allow you to manage your followers and segment them into towns, cities, countries and so on. You can have 1,000k lists with up to 5,0000 people in each: most of us will never max these out so it’s virtually an unlimited resource at your disposal. Before we go, I want to give you an example of how I use lists. I know that 55 per cent of my followers are based in the US. So, I segment these followers into separate cities (Montreal, Boston, Los...
by Keith Keller | Jul 24, 2015 | MP3s, Twitter Podcasts
HASHTAGS (#) The Magical Ingredient On Twitter When celebrities such as Justin Timberlake and Jimmy Fallon start talking about something, you know it’s big. The duo made a very cool video about Twitter hashtags that was so successful they decided to make a sequel. So when it comes to Twitter marketing tactics, hashtags really are that magic ingredient that makes Twitter what it is. It’s that element that has the power to change everything for you. In a nutshell, hashtags make words live and breathe in “THE TWITTERVERSE” There are 3 main ways you can use hashtags and I explain them in great detail in the podcast above: (1) POWER WORDS (2) CREATE YOUR OWN HASHTAG (3) TRENDING TOPICS In a world where there are “9,000 Tweets Every Second” on Twitter now and hashtags are a fantastic marketing tool to help you “STAND OUT FROM THE CROWD” Use it as a tool to get people to find you and from there, to follow you. They allow you to share your information with the people who really want to hear it. While Twitter has an in-built tool that’ll tell you what’s trending at any point in time, have a look at this nifty website if you’re after more detailed information: www.HASHTAGS.org You’ll be able to see what’s trending, what’s popular and look at graphs that can help you to decide what words/terms to hashtag. In my tweets, hashtags are the secret sauce, the joiner, the glue that makes Twitter stand out from its competitors. They’re a great way to spruik your next workshop, event, a new book release book and...
by Keith Keller | Jul 8, 2015 | MP3s, Twitter Podcasts
HIT THE GROUND RUNNING WITH TWITTER Getting Your Twitter Marketing Right From The Start!! So, we’re up to part three of Crack the Twitter Code and we’ve covered the bare basics, so now let’s delve more into getting your marketing mix right. Be The Resource - Not The Salesperson This is Twitter 101 but you’d be surprised as to how many people immediately try to sell you something after connecting with them. Don’t become another number! You wouldn’t walk up to someone on the street and ask them to buy a product or service of yours straight up. So why do people do it on social media? Whenever I’m mentoring someone, I ask them to think of their page as a content rich source for others to land on. Whatever industry you’re involved in, fill up your Twitter feed with content that’s engaging, share worthy and informative. Not sales pitch after sales pitch!! Get Your Bio Right & Add An Image How many times have you been interested in a Tweet, only to go fishing for more information and land on a profile that’s completely empty? People are busy. If you don’t have the information they’re seeking at the touch of their fingertips, they’re not going to Google you. They’ll lose interest very quickly. Any good bio clearly establishes what you do and includes a link to your website or a page people can learn about you, and a good profile image. Not comfortable with having a photo of yourself online? That’s all well and good but remember, Twitter isn’t Facebook. If you’re a life coach with...
by Keith Keller | Oct 31, 2014 | MP3s, Twitter Podcasts
TWITTER 4 PERFORMERS Twitter4Performers.com Download Part 1 On Us!! Twitter 4 Performers (Why Twitter?) Twitter4Performers.com Are you using the power of Twitter to build your performing career? Whether you are an actor, musician, circus artist or puppeteer, Twitter is the one social media tool you should NOT be ignoring. WHY I hear you ask?! Well, Twitter is your way in. It’s your way to meet the industry players you never thought you could – the casting directors, producers, filmmakers, writers, directors, critics, your future collaborators and colleagues – if they’re using Twitter, you can reach them. Here’s What We Talk About: How to you tweet effectively and powerfully How to market yourself, build your career online and get noticed. How to extend your reach using hashtags (#) Build networks you only used to dream of. How to get more followers and why this is important. How to stand out amongst millions of users and tweets. Learn tips and tools to save you time, measure your reach and make an impact. TESTIMONIALS “If Twitter & Google hooked up & had a love child I think it would be Keith Keller” Kasey Chambers Australian Singer/Songwriter “I’m continually learning about Social Media from Keith Keller and how to use it to my best advantage to help engage and attract more Twitter followers. Keith’s Twitter knowledge, support and enthusiasm is world class.“ Tania Zaetta TV Host ~ Actress ~ Bollywood Personality Keith Keller really delivers the “WOW FACTOR” He loves what he does and is passionate about sharing his knowledge. Thanks so much Keith for spreading your joy with the world Sarah...
