HOW TO FIND TWITTER INFLUENCERS

HOW TO FIND TWITTER INFLUENCERS

by | May 31, 2017 | GUEST BLOG POSTS: Social Media & SEO, Twitter Podcasts

HOW TO FIND TWITTER INFLUENCERS A Guest Blog Post By Jenna Brandon     When it comes to making buying decisions, it’s rarely ads that influence our choices. All those “buy me” messages that saturate modern web space stopped impressing us years ago. Nowadays it’s honest reviews and recommendations from independent sources that rule the day. Those “independent sources” are often industry leaders whose opinions on things are widely respected and listened to. One single tweet from such person about your company can do more for your business than the most expensive advertising campaign, especially if you’re only starting to build up your audience. But how do you get this person to pay attention to your humble self? Hopefully, this article will clear things up. Keep reading if you want to become a Twitter outreach rockstar.   (1) How To Find The Right People To Reach Out To!!   Getting started with influencer marketing is hard if you have no idea who the influencers in your industry are. Maybe you’ve heard of one or two, but in order to build an extensive list, you need to do some deeper research. Look for influencers among your own Twitter followers What if your A-lister is already your Twitter fan? Then he/she is definitely interested in your business and getting this person to collaborate is a piece of cake! Just go through the list of your own followers and identify those with an audience of 50K+ people. Then check out their profile and select those who share similar passions with you. For example, if you own a bookshop, look for book bloggers,...
INTEGRATING YOUR SOCIAL MEDIA MARKETING FOR MAXIMUM EFFECT

INTEGRATING YOUR SOCIAL MEDIA MARKETING FOR MAXIMUM EFFECT

by | Sep 29, 2016 | GUEST BLOG POSTS: Social Media & SEO

INTEGRATING YOUR SOCIAL MEDIA MARKETING A Case Study By Guest Blogger Dr. Prash Shanbhag   Britney Spears now has close to “50 MILLION TWITTER FOLLOWERS” but she does sooooo much more than just Twitter. What makes Britney’s Social Media marketing outstanding is the way in which she and her team have leveraged several platforms to build and grow her brand. This is where most social media marketers fall short – They treat each the social media channels as stand alone “mouth pieces”. Ideally, all the social media channels need to be work in harmony by feeding off one another.   Britney has her own website (www.BritneySpears.com) Two You Tube channels (Britney Spears & Britney TV) One Twitter account and a Facebook page.   These social media channels have evolved, since they were launched over the course of several years. For example, here is the You Tube video for Britney’s own fragrance ‘Radiance’   Radiance (Choose Your Own Destiny)    To increase the fan engagement further, this post was followed by a link to the Britney Spears Facebook presence.  An app used the main theme of the advertising spot, a fortune teller, and showed users different pictures of themselves and their friends in the form of a crystal ball. These pictures, were taken from the respective user’s Facebook photo albums, and were followed by a video of the Radiance spot itself. Britney Spears and her team use these platforms to remain in close touch with her fan base and to interact with the target audience on a regular basis.   Make Your Fans Feel Special   When someone decides to follow you on social media, it’s...
BUILD TRUST BY SHARING YOUR STORY

BUILD TRUST BY SHARING YOUR STORY

by | Sep 5, 2016 | GUEST BLOG POSTS: Social Media & SEO

BUILD TRUST BY SHARING YOUR STORY Guest Blog Post By Andrea Scoretz   Storytelling serves as a way to make information stick in the reader’s brain.  It makes complex ideas understandable. A good story allows the reader to relate to you and your plight, creating an instant connection. A good story seduces us to the point that we cannot stop reading it.   We simply must know what happens next!! It’s the same feeling one get’s when binge-watching a Netflix series. 🙂 We want people to feel emotionally invested in the stories we share.  We want people to care about what we have to say. The human brain wants to find the meaning in what we are reading. It actively seeks out meaning, even when we don’t notice it’s doing so. The meaning our brain decodes from stories has the ability to influence our entire lives. The stories we share are seeds. The quality and level of authenticity is the water that turns those seeds into a lasting, mutually beneficial relationship. What you share with your reader has the potential to impact them for the rest of their lives. That’s the power of storytelling for business. Words are insanely powerful. In fact, writers are some of the most powerful people in the world. Which means quality is incredibly important if we want to connect with our readers. Particularly if we want our readers to respond favorably. (IE: click link/buy product/like page etc) We are in the age of content shock (I wrote about that here). To permeate the content shock wall we need to make sure our stories are succinct. The message must...
HOW TO IMPROVE YOUR TWEET REACH

HOW TO IMPROVE YOUR TWEET REACH

by | Aug 9, 2016 | Twitter Podcasts

HOW TO IMPROVE YOUR TWEET REACH A Podcast About How To Use Twitter To Market Your Brand.   HOW FAR DID YOUR TWEETS TRAVEL? www.TweepsMap.com/Search   Tweeps Map really is an AMAZING site for measuring your Tweet Reach and has heaps of additional features as well. I have managed to squeeze this number one up to 7.8 MILLION in recent weeks but try this one yourself to see how far your “TWEETS REACH” It’s a quick and easy way to see just how far your tweets travel. TWITTER TIPS 4 TOURISM (The Story So Far)    HOW TO IMPROVE YOUR TWEET REACH ((Full Transcript Below)) Keith Keller: Tweepsmap has this amazing, amazing way of measuring tweet reach. So, what it does in its free…and I’m pretty sure it’s free…it’ll measure the last 24 hours, and it’ll measure the last 100 tweets, and it’ll give you the tweet reach. How many people collectively followed, how many followers collectively did you reach, and my high score so far is 7.8 million. On an account with 43,000 followers. I have almost 200 times as many as much reach. What reach means is that, I tweet something, my friend with a million followers retweets me, I just reached another million people. My friend with 1.8 million people in London retweets me, I just reached another 1.8 million. Because they retweeted me, their followers are likely to engage with that because they trust them. It’s a little bit of a diminishing scale, but the point is, I retweet something to 43,000 people, my friend retweets something to 1.2 million people, some of those will...
THE TOP TIPS THAT WILL SAVE YOU TIME

THE TOP TIPS THAT WILL SAVE YOU TIME

by | Aug 3, 2016 | Twitter Podcasts

THE TOP TIPS THAT WILL SAVE YOU TIME A Podcast About How To Use Twitter Tools To Manage Your Marketing.   In this podcast Keith Keller & Tracey Gayner unlock the secrets of some of the most popular tools for managing your Twitter marketing.   www.TweetDeck.com www.Hootsuite.com www.Buffer.com www.TweepsMap.com   THE TOP TIPS THAT WILL SAVE YOU TIME (Full Transcript Below)    Keith Keller: Hey guys, it’s Keith Keller in Melbourne, Australia. This is part five of “Twitter Tips 4 Tourism”. A podcast designed to help you promote your tourism brand. We’re having so much fun with this and we are noticing that a lot of people outside of the tourism arena are benefiting as well. So, we’re going to broaden this out over time. This is part five, and we’re going to start bringing in some non tourism examples because we’ve had people who have listened to our show that are not in the tourism space, that have benefited as well. So, we’re going to talk today about twitter tools. Specifically the desktop experience, a PC and a Mac, for those who sit at an office desk and do the tweeting and the social media management. Next week we’re going to talk about apps, which is a totally different experience than your iPhone or your Android or tablet. That’s a totally different experience and a totally different range of tools. I’m going to introduce again, my wonderful co-host Tracey Gayner or Gadget Girl, Ask Gadget Girl. She’s had 500 new followers in the last ten days since our last podcast. She’s now got over 3500 followers, and she’s running...
THE JOURNEY SO FAR

THE JOURNEY SO FAR

by | Jul 21, 2016 | Social Media Audios

THE JOURNEY SO FAR  An interview With Jane Jackson   Recently I was featured on Jane Jackson’s “AMAZING PODCAST” and it really gave me a great chance to reflect on the career changes that I have made over the years. I also got a chance to really appreciate those changes that were thrust upon me along the way.      I have also spent some time this week segmenting the interview into smaller themes and getting them transcribed to make it easier to listen to as your time allows. If you prefer you can follow along by reading the questions and answers.       WHERE IT ALL BEGAN (2REM FM)   Podcasting really is my thing and the whole idea came about out of my love of radio. Here’s me doing my very first radio show in March 1982 at 2REM FM in Albury. I still have a recording of that first show (on cassette - lol)     Jane Jackson: Welcome to my careers podcast, where I interview fascinating professionals who have made amazing career changes. Now, I am very fortunate to have, on the show, a twitter guru. This twitter guru is Keith Keller, who is now well known internationally as the Global Twitter Marketing Specialist. He is a popular speaker on the subject too. He’s appeared on numerous radio shows, teleseminars and webinars across the United States and Canada, UK and Europe as well as Australasia. His regular tweets, @KeithKeller, are testament to his passion for sharing the latest information about Twitter, as well as other social media platforms. He certainly has an ever growing list...
GROWTH HACKING YOUR BRAND USING TWITTER MARKETING

GROWTH HACKING YOUR BRAND USING TWITTER MARKETING

by | Jul 18, 2016 | Twitter Podcasts

GROWTH HACKING YOUR BRAND USING TWITTER  3 Easy Steps To Maximise Your Marketing     In this episode Keith Keller (@KeithKeller) & Tracey Gayner (@AskGadgetGirl) talk about about  GROWTH HACKING YOUR BRAND USING TWITTER MARKETING. Keith & Tracey talk at length about “TWITTER MAGIC 123”  (1) Follow First (2) Follow Back (3) Follow Up   Keith Keller: Hi there, this is Keith Keller, Melbourne, Australia and this is Twitter Tips for Tourism Part 4. This is a podcast on how to use Twitter to promote your tourism brand wherever you are in the world. New Zealand, Australia, Bali, Sweden, anywhere! Twitter is something at the moment with 300 million users. Last week we talked about that, we talked about where they are in the world, and whether those people from those countries are coming to your country, and whether they need a holiday, and whether you should be chatting to them on Twitter. Today we’re going to talk about the idea of, how do you get more followers? How do you get more engagement? What’s the magic? Am I actually, have a coined to phrase:   “Twitter Magic 123” (Follow first - Follow up - Follow Back)   Now, we’re going to talk about that at length today with my very, very good friend Tracey Gayner, (@AskGadgetGirl) in Auckland. How are you doing Tracey, and tell me about your stories since we chatted last. Lots of new things I hear.   Tracey Gayner: Hi Keith. Yes, very, very interesting stats so far. I think since then, on average I get around 200 odd followers a week. So, using the Twitter magic 1,...
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