by Keith Keller | Nov 12, 2015 | MP3s, Twitter Podcasts
Five Powerful Marketing Strategies Fantastic Ways To Build Your Visibility 1. BE THE RESOURCE NOT THE SALESPERSON. Twitter is about sharing information and resources NOT selling ‘stuff’. This may sound counter-intuitive but it is the essence of Social Media marketing. 2. WRITE A STRONG BIO. One that will inspire potential clients and joint venture partners to follow you. 3. ADD A PHOTO OR COMPANY GRAPHIC. There is significant evidence to prove that people who do this get more followers and retweets 4. REMEMBER THE 80/20 RULE – IT’S NOT ALL ABOUT YOU. 4 out of 5 tweets should be of value to your followers and not sales related Only 1 out of every 5 tweets should be a sales related message. 1 out of 10 however is a far better ratio if you can manage it. 5. SHARE – SHARE –SHARE (This is Twitter 101). Share great articles and interact with your followers…this is the essence of how Twitter works. SOME ADDITIONAL RESOURCES TO SHARE www.KeithKeller.com.au (Free eBook) www.CrackTheTwitterCode.com (Twitter Strategy Sessions – via SKYPE) The complete 10 part podcast series Strategy sessions can be created around any of these topics Crack The Twitter...
by Keith Keller | Nov 9, 2015 | GUEST BLOG POSTS: Social Media & SEO
“INBOUND VERSUS OUTBOUND MARKETING” Powerful Reasons To Start Creating Content Guest Blog Post By Aroa Vargas Inbound marketing is a strategy that is designed to attract potential customers to your company by “CREATING COMPELLING CONTENT” Sending potential customers to invasive advertising stopped working long time ago. Inbound marketing is based more on creating a strategy that makes content the star of the show!! It comminicates through social networks and generates traffic that allows users to interact with the brand. Moreover, same users fall in love with the brand. You can imagine what companies realized when Inbound marketing arrived to stay. Actually Inbound marketing has been doing before.; It was just called content marketing strategy. The content must be relevant to the target audience. The content should get the engagement that makes a potential customer be interested in the brand. Conventional advertising was OUT when customers began having a more active role. The brand no longer who seeks the customer, the customer seeks the brand. The new marketing generates content using any type of media (and if is neccessary invent them) in order to reach the consumer. Especially, the new advertising is different from conventional advertising because, after any other reason, advertising market has become into entertainment. Outbound marketing is the traditional (and arguably outdated) marketing style. This is the view of marketing where communication is unidirectional and the brand seeks clients through advertising and speaking “AT” them, rather than “WITH” them. INBOUND MARKETING VERSUS OUTBOUND MARKETING A QUICK COMPARISION!! How Aroa Vargas Describes Herself!! http://atreveteconelmarketing.es/english/ (English) http://atreveteconelmarketing.es/sobre-mi/ (Spanish) When I started the university I already knew how much I loved Marketing, for this reason,...
by Keith Keller | Nov 5, 2015 | GUEST BLOG POSTS: Social Media & SEO
10 Compelling Reasons To Start Blogging Another Social Media Rock Star Tip From Karen Repoli One strategy that can be essential in setting you apart from other “interesting people” on social networks is creating and maintaining your own blog. You don’t have to, of course: You can channel and pour all your energy into working from within a particular social media platform – but maintaining your own blog does confer specific advantages. Maintaining your own blog helps you… 1. Cement your identity 2. Speak with authority 3. Build a following 4. Acquire subscribers 5. Constantly present your unique slant or focus 6. Become known for specific skills 7. Attract top guest authors 8. Get great guest spots yourself on other top influencers’ blogs 9. Let people hear your “voice” 10. Brand yourself with strong graphic elements or colours Your best bet is to purchase a domain in your own name but if your name is a more common one and therefore already “taken”, you can brand a blog name or add what you do to your name. Then start sharing your blog across your social platforms and get it out there!! Check out Karen’s “NUTS & BOLTS” book series www.HitVirtual.com/ebooks-reports Meet Karen Repoli Karen Repoli, is a successful entrepreneur who has realized her dream of owning a successful business and having the freedom to live the lifestyle she desires. A seasoned business professional with 30 years of experience in office management, internet marketing and bookkeeping, she holds a Bachelor of Science Degree from the University of NC, Greensboro and is VACertified. Karen’s practical, proven systems help entrepreneurs accomplish their...
by Keith Keller | Oct 30, 2015 | MP3s
USING BLAB AS YOUR PODCAST BUILDER www.Blab.im Blab is one of the latest, and definitely the most exciting, variation on the live video streaming idea and I think it has enormous potential. I will be running some experiments and collating my findings here so stay tuned for updates. In the meantime, please share your “BLABS” on Twitter (@KeithKeller) and let me know what you think of this format. You can also follow me on Blab for updates. www.Blab.im/KeithKeller Each time you run a “BLAB” you get both the video & audio files sent directly to your inbox. With this in mind it occurred to me that it would be cool to add some highlights to You Tube & Sound Cloud. Here’s how I do this: www.KeithKeller.tv (Videos) www.SoundCloud.com/KeithKeller (Podcasts) ...
by Keith Keller | Oct 26, 2015 | MP3s, Twitter Podcasts
TWITTER MAGIC 123 An Interview With Brian Basilico In Chicago Brian Basilico from The Bacon Podcast in Chicago interviews Twitter specialist Keith Keller in Melbourne about his “TWITTER MAGIC 123” formula for getting more followers & more engagement with your Twitter marketing strategy. To hear more about Keith’s “TWITTER 123” formula listen to the podcast below: “TWITTER MAGIC 123” 1. FOLLOW FIRST 2. FOLLOW BACK 3. FOLLOW UP www.Twitter4Writers.com To find out more about Brian’s podcasts click on the link below: www.TinyURL.com/BaconPodcasts SOCIAL MEDIA DEMYSTIFIED - GRAB THE FREE eBOOK Check out Brian’s podcast on iTunes and give him a review if you have time http://TinyURL.com/iTunes4Bacon (Over 100 Cool Shows Now) ...
by Keith Keller | Oct 24, 2015 | MP3s, Twitter Podcasts
CRACK THE TWITTER CODE - WHY TWITTER? Part 1 of a series of interviews with Annemarie Cross Annemarie Cross (AMC) Now for a really special series, so exciting and we are going to be running this over the next 10 episodes. This special series is for all of you, coaches and consultants, out there listening to the show! Let’s focus on how you can promote yourself and your products using Twitter. With one of our global business partners Keith Keller. Welcome to the show Keith!! Keith Keller (KK) Hi! What a great intro! Thank you very much and how groovy is that music? AMC: I know, I love that! Selected one with a little bit of guitar because I know you actually love that!! KK: I can feel my 80’s “MOJO” coming back!! AMC: So Twitter. When you explain to people that I have got a lovely relationship with that, so what are you going to be talking about in today’s show? KK: Well today, I want to set the all 10 parts up with the idea of “Why Twitter?” because there are 7 social medias sites compelling for your time and 3 blogs platform as well. So if you gonna engage in Twitter I want you to really get it, I really want to you to love it and when you do that you commit you know half an hour day or every few days. It’s quite possible that you might not like it but that’s okay coz there is 6 others choices. But if you want to include Twitter in your Marketing-Mix, these series of episodes is...
by Keith Keller | Oct 12, 2015 | GUEST BLOG POSTS: Social Media & SEO, MP3s
SOCIAL MEDIA AUTOMATION MADE EASY In this episode Keith Keller interviews Adel de Meyer, Hootsuite trainer & Social Media automation specialist, about how to make your marketing easier. Download Adel’s free eBook here: http://adeldemeyer.com/social-media-automation-ebook Tools Discussed In The Podcast: Buffer BufferApp.com Hootsuite Hootsuite.com Zapier Zapier.com IFTTT ifttt.com/recipes Twitonomy Twitonomy.com Contact Adel @ The Following Sites: LINKEDIN au.linkedin.com/in/adeldemeyer/ TWITTER twitter.com/Adeldmeyer GOOGLE PLUS plus.google.com/u/1/+AdeldeMeyerGoogle FACEBOOK www.facebook.com/adeldmeyer More Great Podcasts Available Here: GlobalSocialMediaRadio.com SOCIAL MEDIA AUTOMATION MADE EASY Automation Should Not Replace Humans In Social Media Automation is something of a divisive issue in social media marketing circles. While some see automation as a helpful - even necessary - element of their overall social presence, others see it as counter intuitive, going against the very foundations on which social media is built. It is, after all, “social” media, there’s a distinct emphasis on interaction, but as with everything social, it’s all about balance. There are ways to utilise the benefits of automation without turning your profiles over to the robots. And here’s the thing – in a world of ever-multiplying social media platforms and content options, putting in the hours required to build and maintain a productive social media presence can pose a major challenge. A recent survey by Social Media Examiner found that 41% of marketers are spending 11 hours or more weekly on social media, time that many business owners simply don’t have. And even more relevant - what if you’re simply not able to be online at the peak times at which your audience is? You have to run your business, there are hundreds of other tasks demanding your...
by Keith Keller | Oct 8, 2015 | GUEST BLOG POSTS: Social Media & SEO, MP3s
THE POWER OF GUEST BLOGGING Guest post creation for blogging means that a writer submits an article to someone else’s blog. So essentially you are a “guest” of the blog you are sending your article to. The key points to remember for guest blogging is to look for a blog that matches your article and your website’s topic. Getting Clear In Guest Blogging So for instance if you write about niche markets anything from finding them to monetizing them one you’ll have a variety of blogs to ask if they would like to post your article on their blog. By posting your blog on another person’s website you are now exposing your writing to a new audience. That is achieved because you will have at least one link back to your website in your signature. Those new readers have a choice to go over to your blog and check that out. Who knows you may even gain a few new readers in the process. Using another analogy; if you have a finance website then obviously you would look to send your article to another finance type blog. That would include blogs on saving money, blogs on investing money, blogs with advice geared to the Millennials etc. What if you have a topic for your blog that doesn’t seem to match any other blog? The best advice is to see how your article can best match the blog you are submitting to by using a different point of view or perspective. I think the best way to demonstrate this would be if you have an energy blog you can write an article about energy saving tips that help you save money on your bill. Thus allowing you to put such an article on a finance related blog. If you...
by Keith Keller | Sep 24, 2015 | GUEST BLOG POSTS: Social Media & SEO, MP3s
HOW TO BE CONFIDENT ON VIDEO (PART 1) Video Marketing Is Worth Doing!! Here are some simple techniques to try. (PART 2) Live Video Streaming Is HOT Right Now!! Periscope & Blab Comparison. South African born Mimika Cooney is a TV Host, published author, speaker, business, branding, and video marketing expert. Mimika’s passion is helping entrepreneurs attract their perfect clients and position their brand for higher sales by sharing her branding and marketing expertise. Mimika has run four successful businesses in three countries. She is the host of Mimika TV, a web show that inspires entrepreneurs to build a brilliant business brand. She has been an award winning photographer for 12 years in two countries, has authored two books, is a public speaker, and has experience as a live television broadcaster. Mimika runs a branding and marketing agency offering consulting and executive coaching for experts, speakers, coaches and authors. Download Mimika’s free guides to Blab & Periscope www.MimikaCooney.com/Freebies More great ideas about video from Mimika Cooney Video Creators Hub Learn How to Create, Promote & Monetise your Videos...
by Keith Keller | Sep 17, 2015 | GUEST BLOG POSTS: Social Media & SEO
KEYWORDS FOR MAXIMISING YOUR SEO Keywords are the EXACT words being used by the searcher to find you and your services. By using these you can almost GUARANTEE yourself increased traffic. Let’s use the analogy of a “ROADTRIP” I remember the first time I decided to go on a road trip. In those days you went to your local AAA office, picked up some maps and even got a consultation with one of the trip specialists. As you planned out your trip you had 2 options: the fastest route or the scenic route. Since I was heading home for Passover, I wanted the fastest route to my home state of Ohio. The advice I was given at the time was to follow I-95 or I-80 (it’s been years since I’ve made this trip!) The letter “I” indicates what is called “Interstate” and presumably one very very long path can take me from one end of the US to the other. Since I had not driven on an Interstates, I was told to follow the signs that indicated when I needed to cross over to another highway. Looking at my map, I decided that I would use the names of the exits (the places you turn off the interstate and connect to another interstate or usually a highway) So as drove on the highway I saw my last exit before entering into an new state was called Youngstown. So basically all I needed to was drive all the way to Youngstown. As I began driving, I noticed signs that said 30 miles to Youngstown. As I drove about 5 miles...
