by Keith Keller | Apr 7, 2018 | GUEST BLOG POSTS: Social Media & SEO
8 FANTASTIC WAYS TO MAXIMISE VIDEO A Guest Blog Post By Pankaj Nerang Videos have now become the centre of Twitter, much like other social media platforms. So much so that video content on Twitter has grown over 220 times. With the introduction of GIFs, autoplay, and Periscope, it has now become much easier for users to create engaging videos. … and brands around the world are taking full advantage of that fact. In this article, we will discuss Twitter Video best practices for brands and startups and how you can take advantage of this huge trend. Why Video Marketing Is So Important Now!! There are a number of reasons why marketers prefer video marketing, including Higher engagement. 68% of users would share a branded video if it was entertaining Easier to explain your product or services. 98% of users prefer an explainer video over text Video ads do better with an average click through rate of 1.84% which is the highest of any ad format. Why Twitter Video? While Twitter was initially created as a 140 character limit microblogging platform, a lot has changed over the years. Now users can share pictures, GIFs, and of course videos. Twitter users have come to love videos with over 82% of them actively watching videos on it. In fact, Twitter video posts get higher engagement as well with 2.5 times more replies, 2.8 times more retweets, and 1.9 times more favourites. How To Share Videos On Twitter (The ABCs) ...
by Keith Keller | Jan 15, 2018 | GUEST BLOG POSTS: Social Media & SEO, Twitter Podcasts
HOW TO CREATE & CURATE POWERFUL CONTENT FOR YOUR TWITTER MARKETING Guest Blog Post By Indra Chandon “HOW TO CREATE & CURATE POWERFUL CONTENT FOR YOUR TWITTER MARKETING”https://t.co/wa5hzxOe7x @IndraChandon @ConvertLeads ((Guest Blog Post)) #MagicMelbournians#TwitterTips4Business#Twitter #Marketing #Success#ContentMarketing #ContentCreation#ContentCuration pic.twitter.com/MSaKwsJuLz — Keith Keller ???? (@KeithKeller) January 24, 2018 Content Creation Versus Content Curation (Video) The whole world is buzzing about Content Marketing - producing great new content to keep you and your brand visible and “top of mind”. For anyone who has a major competitor that spends thousands of dollars creating gorgeous new content every couple of hours, you’ll understand just how impossible content marketing can seem. We have a client with a specialist hair salon. She is a small business competing against a very large prestigious salon in an exclusive suburb that employs a dozen hairdressers. Not only does her rival have a salon in Melbourne, they also have salons in other capital cities too. Online her competitor is the industry leader. For our client, her competitor out publishes her in Content Marketing every time in every channel. So instead of focusing on content creation to keep pace with her competitor, we’ve begun to aggregate and curate other people’s content. Injecting that into her Twitter stream. Watching for content already in circulation that will keep her audience engaged, and that best fits her business goals. The value of aggregating & curating content (1) You are perceived to be relevant and up-to-date in all areas of your industry When it takes you a long time to create your own content, you’ll always be out of...
by Keith Keller | Oct 25, 2017 | GUEST BLOG POSTS: Social Media & SEO
HOW TO GET CLIENTS TO COME TO YOU The Twitter Honeypot Strategy By Indra Chandon Lots of marketers will tell you to go where you find your audience in large numbers and market to them there. Sometimes this could mean that you can’t afford to advertise so there are other ways to get in front of that audience. Here is a great example: We have a client that has a Property Investment business. They help people invest in properties Doing everything from making sure they can afford to get started, through to buying a great property and renting it out. For this client the best place for them to find lots of people interested in investing in property is where investment properties sell. The challenge was that advertising on the relevant websites would cost the client thousands of dollars per state. Our client has offices in 4 states, so this sort of advertising is outside his budget right now, while he’s growing his business. So instead of him going where the audience is, we’ve begun building an audience for him on Twitter. Attracting the audience to him “like bees to a honeypot” The value of drawing the audience to you: (1) You will always own the audience once you’ve built it up With advertising, your audience vanishes as soon as you stop paying for your ads to run. (2) Your offers and CTAs are not competing against your competitors With advertising your ad could appear right next to a rivals ad and you might not have the choice, or even find out,...
by Keith Keller | Sep 27, 2017 | GUEST BLOG POSTS: Social Media & SEO
WHY SOCIAL MEDIA ENGAGEMENT IS THE DOORWAY TO SUCCESS Guest blogger Simon Zaku examines Social Media engagement in detail here and explains how you can improve your success rate with a few simple techniques. I have a quick question for you… Have you ever thought about whether you should focus your strengths on getting more traffic or getting more engagements? I bet every brand on Twitter (or social media in general) has in one way or the other thought about that. Maybe you’ve even seen or come across a few articles on this idea, just like this one. It’s an important question to ask because 24% of all companies surveyed don’t have a social media strategy. Anyway, the short answer to this little debate is: Engagement Wins Everytime!! So, in this post I’m going to prove to you why your brand could really benefit by focusing on engagement. …. and why that is so much better than simply counting the number of people that come to your website or blog. So Why Should You Focus On Engagement? It sure feels like most brands are just counting traffic as a yardstick for measuring the success of their lead generation efforts. However, in reality, the reverse is actually the case. In a recent research, Ascend2 asked 294 marketing, sales and business professionals worldwide what their most important social media marketing strategy objectives were. ‘Increasing audience engagement’ emerged first with 64% of the votes. Therefore, with so many brands wanting to increase audience engagement, you might be forgiven for asking the following questions (Q) Why...
by Keith Keller | Sep 11, 2017 | GUEST BLOG POSTS: Social Media & SEO, Twitter Podcasts
HOW TO GROW YOUR TWITTER FOLLOWING A Simple 4 Step Guide By Kristen Kivo (#TheKivoEffect) @KristenKivo It took me a while to be conceived to open a twitter account but because I wanted to share and spread the love through my music, twitter was a fantastic opportunity to do so. I was familiar with Facebook so I understood how to connect with people and there are some similarities between both social media avenues. At this point I have only been on twitter for one month and a half and have over 7,000 followers and am on track to reach 10,000 before the two-month mark ends. I want to share what I have learned that has helped me grow rapidly. (1) TIMING Timing of tweets will have something to do with the reach of your audience. We can’t all be on twitter 24/7 so there are times of the days when there are more people on than others depending on where most of your followers are from. Mornings are a fantastic time to make a few posts. The truth is most of us check our phones in the morning before even getting out of bed. This makes a wonderful opportunity to engage first thing in the morning with all the other “in bed users”. Other times that work include lunch breaks, after school and work times, evenings and make sure you make a post just before you go to bed because depending on where your followers are, bed time for you in morning somewhere else. I often gain 50-100 followers while I sleep. It’s not enough...
by Keith Keller | Aug 29, 2017 | GUEST BLOG POSTS: Social Media & SEO
PROMOTE YOUR TWEETS FOR JUST $99 A Guest Blog Post By Pankaj Narang Recently Twitter rolled out a new subscription based model for promoting your tweets and your profile. You may have heard about this or received some marketing materials about the variations available. So accordingly, here is a basic run down of the main features on offer. What Is The Twitter $99 Promotional Plan? The new Twitter subscription based plan is perfectly suited to individuals and small businesses. The plan has been developed to promote tweets and increasing the following of a Twitter account without creating ads or managing dedicated campaigns. Twitter already provides a hassle free way to run ads and promotional campaigns. While marketers can still use those tools, the new promotional plan will do it all in an totally automated way, saving you heaps of time. This will come as a big relief for those who find it hard to manage their promotional campaigns. At the moment the program costs $99 per month with a free one month trial to try out the features. How Does It Work? After getting your one month subscription, you can use Twitter the way you normally do. Twitter will automatically select your tweets and promote them to their audience for you. The promotion will done on the basis of either your interest OR your chosen location (not both at this stage) Twitter only supports the main metro areas in US at this stage. This feature can be very handy for targeting local customers or run a location specific promotion. Afterward, users will...
by Keith Keller | Jun 28, 2017 | GUEST BLOG POSTS: Social Media & SEO
HOW TO USE PRIVATE LISTS ON TWITTER A Guest Blog Post By Jennifer Kelly You run your business and need to be sure you’re bringing in sales. Your existing customers are happy, and you need to find new ones. How could you use Twitter to find and get to know potential customers? By using private Twitter lists. In this article, you’ll learn: (1) What private lists are and how they’re different from public list (2) How to set up a private list (3) How to exclusively focus on people on your private lists to fill your sales pipeline Why Twitter Lists? Lists are a great feature of Twitter. They let you segment people you follow into topics or geography or any type of category you wish. This can make it easier for you to keep track of who you are following, the things you want to learn and to focus your time productively on Twitter. Twitter Lists Save Time So you have five minutes to spend on Twitter, you could always click into one of your lists and exclusively focus on the latest tweets from the people on that list. Why would only focusing on a particular list be helpful? Perhaps you’re at a conference and only want to pay attention to the conversation focused on what is happening at the conference. Or perhaps you’re planning a dinner party out and need to find a great local restaurant – so you pull up your “Local Foodie List” of people in your city who tweet about the latest and greatest restaurants. You...
by Keith Keller | May 31, 2017 | GUEST BLOG POSTS: Social Media & SEO, Twitter Podcasts
HOW TO FIND TWITTER INFLUENCERS A Guest Blog Post By Jenna Brandon When it comes to making buying decisions, it’s rarely ads that influence our choices. All those “buy me” messages that saturate modern web space stopped impressing us years ago. Nowadays it’s honest reviews and recommendations from independent sources that rule the day. Those “independent sources” are often industry leaders whose opinions on things are widely respected and listened to. One single tweet from such person about your company can do more for your business than the most expensive advertising campaign, especially if you’re only starting to build up your audience. But how do you get this person to pay attention to your humble self? Hopefully, this article will clear things up. Keep reading if you want to become a Twitter outreach rockstar. (1) How To Find The Right People To Reach Out To!! Getting started with influencer marketing is hard if you have no idea who the influencers in your industry are. Maybe you’ve heard of one or two, but in order to build an extensive list, you need to do some deeper research. Look for influencers among your own Twitter followers What if your A-lister is already your Twitter fan? Then he/she is definitely interested in your business and getting this person to collaborate is a piece of cake! Just go through the list of your own followers and identify those with an audience of 50K+ people. Then check out their profile and select those who share similar passions with you. For example, if you own a bookshop, look for book bloggers,...
by Keith Keller | Apr 28, 2017 | GUEST BLOG POSTS: Social Media & SEO, Twitter Podcasts
LIVING LIFE IN THE MOMENTS A Guest Blog Post By Pankaj Narang Finally, Twitter has announced a way to share quick and interactive content on its platform with its latest update. With the rapid growth of Snapchat and Instagram, Twitter is gradually losing its title of being the “fastest social media platform”. According to the latest survey conducted by Piper Jaffray, Snapchat has become the most essential app used by teens (28%), closely followed by Instagram (27%). Twitter was at the third place with 18% of the total market share. Needless to say, with the growing popularity of Snapchat and Instagram stories, Twitter was expected to come with something new and exciting for its users. Now, you can do so much more with this remarkable medium rather than just getting to know about the trending topics nearby. With the introduction of Twitter Moments, one can narrate a story of their own using different types of content (similar to a slideshow-representation). For everyone who wants to make a Moment – starting today you can! Creators everywhere can now tell stories with Tweets. pic.twitter.com/ZJtNBoTPWf — Twitter (@Twitter) September 28, 2016 For everyone who wants to make a Moment – starting today you can! Creators everywhere can now tell stories with Tweets. pic.twitter.com/ZJtNBoTPWf — Twitter (@Twitter) September 28, 2016 Twitter made it official with this tweet, narrating the use of Moments and how one can easily give their profile a breath of fresh air with this revolutionary feature. Moments was actually released back in August 2016 for a selective media and entertainment channels but it was officially launched for...
by Keith Keller | Apr 5, 2017 | Social Media Articles, Twitter Podcasts
MY TOP TWELVE TWITTER TIPS Recently I had the honour of being featured as a “TOP 10 TWITTER INFLUENCER” So I thought I would take this opportunity to expand on the ideas presented in the original article from Report Garden. “GROWTH LESSONS FROM THE TOP 10 TWITTER INFLUENCERS” So Honoured To Be Featured Here!! via @ReportGarden https://t.co/MBaL5GzfgY … pic.twitter.com/eBUC3DDK8U — Keith Keller (@KeithKeller) April 4, 2017 (1) Use Twitter to drive people to your website or blog This is probably the number one benefit of Twitter actually. It is extraordinary for driving organic traffic to your website or blog posts. It can also be used to promote your You Tube videos or your podcast series. It’s an amazing resource so it’s well worth taking the time to learn it’s secrets. (2) The “Twitter3030” Method This is one of my favourite techniques for gaining targeted followers on Twitter and developing quality relationships. Follow 30 People Per Day For 30 Days Rinse & Repeat Follow people that you find inspiring and most importantly follow their followers. Chances are if you find them inspiring, and you’re tweeting similar things, they will follow you too. I’ve had robust success with this strategy, so try this one for yourself and let me know how you go. (3) Follow People First This one really picks up where the last idea left off. Following first is a terrific way to take the initiative and really helps you to find great people to connect with. Many of them will follow you back and you...
