by Keith Keller | Oct 8, 2018 | GUEST BLOG POSTS: Social Media & SEO
ENCOURAGING USER GENERATED CONTENT FOR YOUR eCOMMERCE BRAND A Guest Blog Post By Patrick Foster “User Generated Content” (UGC) is becoming increasingly important for many types of businesses, but it is especially useful for eCommerce brands. In fact, some are even predicting that it is the future of eCommerce. Why is this? It’s because UGC helps your brand to form a more personal connection with your customers. It adds a creative edge, improves your SEO, functions as social proof, and can boost your conversion rate optimization. Knowing all this, how can you make the most of UGC for your brand? Here are some hacks that you can use to start taking advantage of the benefits today. Get More Product Reviews Shoppers enjoy reading product reviews before they buy anything online. In fact, many people have come to expect to find reviews on eCommerce websites. If you don’t have reviews on your product pages, new visitors may be less sure about parting with their cash. People are far more likely to trust their fellow shoppers than they are your marketing department. If another customer says the product is fantastic, they are more likely to believe them. The simple fact that they have been written by an independent customer based on their own experiences makes product reviews compelling and persuasive. On top of that, the language they use is persuasive. Product reviews are written in plain English using a more genuine tone of voice. They highlight some of the negatives as well as the positives, which your own product descriptions are unlikely to do. This all increases trust...
by Keith Keller | Feb 28, 2018 | GUEST BLOG POSTS: Social Media & SEO
WHY THE FUTURE OF MARKETING IS VIDEO A Guest Blog Post By Kassiani Cheirogergou @Kassiani_cheir According to The Digital Marketing Institute, we live in the video decade and we are only at the beginning. Social media platforms, such as Facebook Live, Instagram Stories, and Snapchat have made it so easy for every single one of us to start watching and creating videos in the click of a button. Technology has been responding to consumer’s needs for faster internet and better quality videos, making video content the number one marketing tool in a marketing strategy. Why video marketing is the future of content marketing? According to Cisco’s forecast report released in September 2017, the trend of video marketing is growing and it is a must in everyone’s marketing strategy. The following stats are very impressive and demonstrate how the current use of video marketing is being forecasted and how it will be shaped by 2021. Video traffic will be 82% of all consumer Internet traffic by 2021. By 2021 it would take an individual more than 5 million years to watch the number of videos that will cross global IP networks each month. Every second, a million minutes of video content will cross the network by 2021. Live video will account for 13% of Internet video traffic. Internet video compared to TV grew 50% in 2016, and it will continue to grow by another 26% by 2021. Based on the above forecast it is obvious that if you haven’t already started your video marketing journey then 2018 will have to be the year to make...
by Keith Keller | Jan 15, 2018 | GUEST BLOG POSTS: Social Media & SEO, Twitter Podcasts
HOW TO CREATE & CURATE POWERFUL CONTENT FOR YOUR TWITTER MARKETING Guest Blog Post By Indra Chandon “HOW TO CREATE & CURATE POWERFUL CONTENT FOR YOUR TWITTER MARKETING”https://t.co/wa5hzxOe7x @IndraChandon @ConvertLeads ((Guest Blog Post)) #MagicMelbournians#TwitterTips4Business#Twitter #Marketing #Success#ContentMarketing #ContentCreation#ContentCuration pic.twitter.com/MSaKwsJuLz — Keith Keller ???? (@KeithKeller) January 24, 2018 Content Creation Versus Content Curation (Video) The whole world is buzzing about Content Marketing - producing great new content to keep you and your brand visible and “top of mind”. For anyone who has a major competitor that spends thousands of dollars creating gorgeous new content every couple of hours, you’ll understand just how impossible content marketing can seem. We have a client with a specialist hair salon. She is a small business competing against a very large prestigious salon in an exclusive suburb that employs a dozen hairdressers. Not only does her rival have a salon in Melbourne, they also have salons in other capital cities too. Online her competitor is the industry leader. For our client, her competitor out publishes her in Content Marketing every time in every channel. So instead of focusing on content creation to keep pace with her competitor, we’ve begun to aggregate and curate other people’s content. Injecting that into her Twitter stream. Watching for content already in circulation that will keep her audience engaged, and that best fits her business goals. The value of aggregating & curating content (1) You are perceived to be relevant and up-to-date in all areas of your industry When it takes you a long time to create your own content, you’ll always be out of...
by Keith Keller | Nov 8, 2016 | GUEST BLOG POSTS: Social Media & SEO
THE RISE & FALL & REBIRTH OF DIGG Guest Blog Post By Sophia Williams There have been many thousands of websites which have come and gone ever since we were all introduced to the internet, with some casualties more high-profile than others. A prime example would be the social sharing site Digg. Digg was launched back in 2004 and quickly established a reputation as the go-to website for users who wanted to discover and subsequently share, some of the most interesting content around. At the peak, Digg was drawing well over 230 million visitors to the site on an annual basis, but the decline was perhaps as spectacular is its ascent, and just two years from hitting record visitor numbers, it had already hemorrhaged over a third of those visitors. This turned Digg into something that was hotter than the sun and there seemed to be no stopping it, racking up ever-increasing visitor numbers as the success story rolled on and the site just grew bigger and bigger. The infographic listed at the bottom of the article illustrates just how Digg managed to get to the top of the internet tree and what caused it to suffer a spectacular fall from grace. Some commentators seemed to view the decline of Digg with an air of inevitability and predicted that the site would become the first to die from what they termed as social fatigue. The argument goes that Digg ultimately failed the first time around because it became a victim of its own success, growing in popularity to such an extent that it reached a point where individuals...
by Keith Keller | Oct 5, 2016 | Twitter Podcasts
Keith Keller & Tracey Gayner talk about how to: CURATE GREAT CONTENT ON YOUR SMARTPHONE OR TABLET Another great podcast from the Twitter Tips 4 Tourism series. In this episode Keith & Tracey talk about two great apps for content curation. NUZZEL www.Nuzzel.com FLIPBOARD www.Flipboard.com Keith Keller: We’ve talked about Buffer, we’ve talked about Dashbird, we’ve talked about Evernote. Let me just briefly explain how I used my Samsung S4. I personally use the desktop PC, most of the time. That’s my model of the world. I love the… I love the functionality of the keyboard, with a big screen and a hard drive. That’s the way I process the world eventually, I’ll put everything in the cloud with Evernote and things like this. That’s the way I work. I have an office in Melbourne, Australia, and I spend a lot of time in that office if I’m not out seeing clients or skyping with clients. So, that means that the way I use an app is totally different. I use it as a bit of a catch up a bit of an “ON THE GO” moment. I don’t do very much work on it. The reason I do apps is to catch up. I check my messages. The Twitter app is actually pretty cool. You can do most things on the… just a very simple twitter app, it’s extraordinary. The apps that I use on that model…so I worked all day and I’m sitting at the beach and I’m having a latte, and I’m thinking, “ok, what articles are thumping it today?...
by Keith Keller | Aug 15, 2016 | GUEST BLOG POSTS: Social Media & SEO
SUCCESSFUL CONTENT MARKETING Guest Post by Ms. Candy Blog I have always worn my heart on my sleeve, but when I decided to create a brand, I took steps to ensure that my heart and self would be safe. Ironically, doing so has exposed the very essence of who I am. Back in 2014, after being out of work for almost a year, I longed to have something which would make me happy which, in turn, would bring others happiness. Ms. Candy Blog, “where candy is always in vogue”, was born, a candy vlog and persona. The first creation ever published under the Ms. Candy Blog brand was a YouTube video candy review of the RuPaul candy bar. I love RuPaul and the fact that he came out with a candy bar when I decided to start a candy vlog was far too coincidental. That said, I found it very hard to contain myself when shooting the video which warranted several takes. Between my energy level and tears, it was very hard to give the kind of performance I thought an audience wanted. After all, I was a new person on YouTube who would be judged and torn apart by the masses in a million different ways and I was very conscious of the perception I wanted to earn. If perception is reality, then the performance becomes the reality which lives on in perpetuity or until you or YouTube take down your video. And because I had seen so many other YouTubers’ reception (I used to work for YouTube), I created...
by Keith Keller | Jun 22, 2016 | Twitter Podcasts
TWITTER TIPS 4 TOURISM - SETTING THE SCENE A Podcast About How To Use Twitter To Market Your Tourism Brand. In this episode Keith Keller (@KeithKeller) & Tracey Gayner (@AskGadgetGirl) start by “SETTING THE SCENE” for their upcoming podcast series “TWITTER TIPS 4 TOURISM” Keith Keller: Hey guys, it’s Keith Keller here in Melbourne, Australia and we’re starting a brand new podcast today Twitter Tips 4 Tourism - it’s a new 10 part series, there may be more, but at this stage it’s going to be ten part. We’re talking about the idea of using Twitter to build your tourism brand, whether you live in New Zealand, Australia, Canada, Cuba, the Philippines, wherever you are in the world. Twitter is thumping it at the moment, 310 million people on Twitter using it regularly. I’m here with my very, very, very good friend Ask Gadget Girl in Auckland, New Zealand. How you doing Tracey? Tracey Gayner: Kia ora Keith, how are you? Keith: Very good, I’m look I’m really excited about this, I’m really excited about the fact that we’re doing some videos down the track, we’ve got an ebook coming out. I’m doing gigs in New Zealand next week, we got all these new adventures coming around the world and a lot of people have been asking me this question: How do I use Twitter to promote my tourism brand? I’m going to talk a little bit about this today. Do you want to tell me what you’re doing with your Twitter account and how you’re using it? and then we’ll throw it...
by Keith Keller | Jun 8, 2016 | GUEST BLOG POSTS: Social Media & SEO
DO YOU SUFFER FROM CONTENT SHOCK? Guest Blog Post By Andrea Scoretz I’ve heard from a few sources now that the appetite for quality content is diminishing, and that other factors too are playing a dominant role in what has been labelled as “Content Shock”. I know there’s more to getting our message moving through social networks than content alone. But the message is in the content, so shouldn’t quality matter? Experts are saying that if your specific market is already saturated, you’ve got some tough decisions to make. Perhaps you’ll need to rethink your niche, come up with some hard cash for advertising, or brainstorm some next-level ideas to establish and maintain an audience. Although I’m not questioning these perfectly logical suggestions, good content still remains a mandatory piece of the puzzle. Because when we offer unnecessary, redundant, and insincere content to our audience, we risk eradicating the trust we worked so hard to build, and inadvertently question and discredit their intelligence. Serving someone dog food and attempting to convince them it’s prime rib is a quick way to lose a customer. If we want to keep our audience loyal and engaged, we need to do away with hollow content. That means no more made-in-China, one-time-use, throw-away content that’s destined for junk folder landfills. Content that lacks connection equals lost credibility. And whether we choose to admit it or not, we are desperate for connection. It’s what we live for. As a technical writer, I’ve produced my fair share of connection-less content. Instructional manuals anyone? Ugh. People avoid them like the plague, and they’re often considered a...
by Keith Keller | May 24, 2016 | GUEST BLOG POSTS: Social Media & SEO
FREE GIVEAWAYS MAKE GOOD SENSE Guest blog post by Gennavieve Lyons Many people and businesses all over the world, myself included, have discovered the ways social media can contribute to success and growth in all areas of their companies, with one of those options being free content. From a business standpoint, “free” can be a daunting word; after all the goal of every business is to make money. However when done correctly, it is easy to see the benefits that free samples and giveaways offer. If you are still new to the idea, here are several ways freebies strengthen your social media presence and overall results. (1) Increase Website Traffic One of the best benefits of social media for businesses is using it to increase your website traffic. Not only can social media help you direct people to your website, but the more social media shares you receive, the higher your search ranking will be. One of the primary benefits of offering something of value for free is that it increases that flow of traffic by attracting customers that otherwise might have passed right by the social media page and therefore never make it to your official website. (2) Generate Leads For Less Social media is an easy way to generate leads. There are two main ways of doing this with free content: ungated content (requires no email address) and gated content (requires an email for access). Sharing gated content is a fruitful way for any company to generate leads and build a database. Free giveaways are therefore used to generate buzz around...
by Keith Keller | Apr 20, 2016 | GUEST BLOG POSTS: Social Media & SEO
LIFE AT THE OUTPOSTS Five Reasons Why Your Blog Needs Outpost Exposure Guest Blog Post By Chaenara O’Brien As Keith Keller and I discussed what we’re calling “The Outpost approach,” we couldn’t help but be intrigued by the daily evolution of blogging and how contagious it has become from being somewhat irrelevant just a few years ago. In 2015, Hubspot identified four insanely impressive blogging stats which showed just how blogging has planted itself as an integral puzzle piece in the bustling world of inbound marketing. B2B marketers that use blogs receive 67% more leads than those that do not. Marketers who have prioritized blogging are 13x more likely to enjoy positive ROI. By 2020, customers will manage 85% of their relationships without talking to a human. From ideation to publication, the reality now is that anyone has a shot at being the next Ernest Hemmingway and using publishing platforms or ‘outposts’ such as LinkedIn Pulse or Medium, can help you do that anywhere, anytime. Mashable, VentureBeat, and The Huffington Post have rapidly evolved from singular guest blog posts to entire web communities mainly because blogs are very much like personal conversations, making it both relevant and enjoyable to a globally expansive readership. Five Reasons Why Your Blog Needs Outpost Exposure (1) Network Relevance Owning a dedicated blog should be a primary tool in your personal brand development kit for the long term. However, using ‘outpost’ platforms can kick start your content marketing ‘engine’ with engaging those who already deem you relevant in their circle of peers and subscribed content such...
