by Keith Keller | Apr 14, 2016 | GUEST BLOG POSTS: Social Media & SEO
WHY VIDEO IS THE FUTURE OF CONTENT Great Guest Post By Els Van De Veire Big research simply shows us that video is at the core of all future content marketing. A recent study estimates that video will eventually account for as much as 80% of all consumer internet traffic. Amazing, but why is video so popular? (1) Video Reaches Lots Of People Online video has become the prime format for users, to get informed. So if you think about your marketing, it’s key to fully embrace video, to engage with your audience. Never before have we had a tool at our fingertips, that was so powerful in regards to potential outreach. Blendtec, an American blender manufacturer, wasn’t very popular until 2006. After they released the first episode of “Will It Blend” they became one of the biggest players in the industry. One of their most successful episodes (blending an iPad) reached over 18 million people so far. Will It Blend? - Marbles Will It Blend? - iPad (2) Video Reaches The Right People As a local business, you don’t necessarily need your video to go viral. In your case, 1,000 or 10,000 views might be the objective, not 10 million. Imagine you’re a local hairdresser specialised in funky hair designs. And imagine you’re hiring new people to be a good fit with your brand. You don’t want millions of hairdressers applying, right? Just the right amount of funky people. (3) Video Engages With People As a small business, you are dealing with people who live in the information-overload-era. So please…give...
by Keith Keller | Mar 1, 2016 | GUEST BLOG POSTS: Social Media & SEO
MAXIMISING YOUR CONTENT MARKETING 5 Top Tools To Manage Your Social Media Content Social media is fast paced and requires you to keep up with all that noise. If you’re not posting regularly and engaging with your followers, then they’ll move on. From engagement, to finding content to market, social media can take up a lot of your time. If you’re having trouble keeping up or are new to social media, these tools can help you manage the content you find online. Social media is all sharing relevant content as well as engaging with your community. You need to create a balance of sharing other’s content as well as your own. Content that is new, high quality and directly related to your business and followers. Searching for relevant content is the key to embracing content marketing on social media. But when you find content, it needs to be shared at the best times for your audience, and not all at once. Now For Those Fantastic Tools We Promised You!! (1) POCKET Pocket is a great tool that’s been a fairly recent addition to my suite of social media apps. Firstly, it allows you to store all your blog posts so that you can share them more easily. Secondly, when you come across an article that is relevant to your followers, you can save it and share with another app to schedule at a time that suits. When you find something of interest, copy the link then share to Pocket. Or, after you’ve copied the link, open Pocket, and you will be prompted with an option to save. You’ll...
by Keith Keller | Feb 15, 2016 | GUEST BLOG POSTS: Social Media & SEO
Showcase Your Blog Content In 4 Steps Guest Blog Post By Stephanie Ward Recently I visited a blog I was curious about and wanted to see what kind of juicy tips I could pick up. But there were no categories to choose from and only one post was visible on the main blog page. There were no suggestions for posts similar to the one that was featured. And there wasn’t a collection of the most popular content. There were links underneath the one post that was showing for ‘older’ and ‘newer’ posts which is a smart move. Some people might be curious enough to click on one of those but it’s not likely. This is because our time is so precious that unless we know for sure that we’re going to get something we need, we can’t be bothered to sacrifice the time. And yes, there was a search box. But if you don’t know what you’re looking for, it doesn’t help. With blog posts, it’s often the case that you don’t know what you want until you see it. So what can you do? Let me hook you up with 4 ideas. (1) Feature the Categories of Your Blog You don’t have to show all of your categories, simply select the ones that are most significant to your audience. Check out this option. (2) Display More than One Blog Post on Your Main Blog Page There are many options to choose from here. You can show one full post and partial views of several others. You can show only the titles of many posts. Go to the...
by Keith Keller | Nov 9, 2015 | GUEST BLOG POSTS: Social Media & SEO
“INBOUND VERSUS OUTBOUND MARKETING” Powerful Reasons To Start Creating Content Guest Blog Post By Aroa Vargas Inbound marketing is a strategy that is designed to attract potential customers to your company by “CREATING COMPELLING CONTENT” Sending potential customers to invasive advertising stopped working long time ago. Inbound marketing is based more on creating a strategy that makes content the star of the show!! It comminicates through social networks and generates traffic that allows users to interact with the brand. Moreover, same users fall in love with the brand. You can imagine what companies realized when Inbound marketing arrived to stay. Actually Inbound marketing has been doing before.; It was just called content marketing strategy. The content must be relevant to the target audience. The content should get the engagement that makes a potential customer be interested in the brand. Conventional advertising was OUT when customers began having a more active role. The brand no longer who seeks the customer, the customer seeks the brand. The new marketing generates content using any type of media (and if is neccessary invent them) in order to reach the consumer. Especially, the new advertising is different from conventional advertising because, after any other reason, advertising market has become into entertainment. Outbound marketing is the traditional (and arguably outdated) marketing style. This is the view of marketing where communication is unidirectional and the brand seeks clients through advertising and speaking “AT” them, rather than “WITH” them. INBOUND MARKETING VERSUS OUTBOUND MARKETING A QUICK COMPARISION!! How Aroa Vargas Describes Herself!! http://atreveteconelmarketing.es/english/ (English) http://atreveteconelmarketing.es/sobre-mi/ (Spanish) When I started the university I already knew how much I loved Marketing, for this reason,...
by Keith Keller | Nov 3, 2015 | GUEST BLOG POSTS: Social Media & SEO
RECYCLE YOUR CONTENT A Guest Blog Post By Stephanie Ward!! As a business owner you’ve worked hard to create fabulous content that rocks & you will continue to do so going forward. That doesn’t mean however that all of your previous work can’t continue to be utilized and shared with your community. Don’t ignore your previous content, it’s extremely valuable. Just make sure it’s the best it can be and that it is organized. Let’s see how the three R’s of sustainability can be applied to your marketing. Reduce Eliminating content that is not relevant and reorganizing what remains will improve your visitors’ experience when they visit your website. Here are some suggestions to get you started. Get rid of outdated information on your website. Do you still have information on your website about an event that has already happened? Remove it. What about posts that are no longer relevant? Get rid of them. Is your website’s sidebar too cluttered? Take a hard look and make sure that all of the elements are valuable. Delete anything that is not compelling for your visitors. While you’re reviewing your sidebar this is a great time to make sure the elements are in the most effective order. It could be time to rearrange them. The most important element should be at the top of your sidebar. I hope that this is where you have your offer for your valuable free giveaway and ezine. The search box should always be the last element in your sidebar. Reuse Think about how you can take content on your website and convert it into additional...
by Keith Keller | Oct 22, 2015 | GUEST BLOG POSTS: Social Media & SEO
How To Repurpose Your Content (The 3 Rs) Rewriting - Recombining - Reformatting Rewriting Rewriting means taking a piece of content you created and simply rewording it so that it’s original. This was a common method used in the days when massive article publishing led to good traffic from search engines, but simply rewriting content line-for-line is not so effective these days and doesn’t add new value. The search engines have become more sophisticated and they can tell when a new article is just a rewritten old one. So how do you repurpose your article? Add new information and do some editing as you rewrite. Now you produced something that’s truly original. You can update your old articles by adding new, more recent information. Also, instead of rewriting a piece line-by-line, you can reorganize it to make it more original. Recombining Recombining means taking two or more different pieces of content and putting them together into one. You can do this and still produce a piece of content that’s focused and simple. For example, if you have three articles on work/life balance, you can create one article that’s something like, “3 Ways to Achieve Work/Life Balance Now.” Along with recombining, you can also take an article apart and create multiple articles from its sections. If you have an article that teaches 10 tips for doing something, you can turn each of those tips into standalone articles. It’s all a matter of adding or removing details. Reformatting Finally, there’s reformatting. Reformatting means to take a piece of content that’s in one format and turn it into a piece of content...
by Keith Keller | Oct 12, 2015 | GUEST BLOG POSTS: Social Media & SEO, MP3s
SOCIAL MEDIA AUTOMATION MADE EASY In this episode Keith Keller interviews Adel de Meyer, Hootsuite trainer & Social Media automation specialist, about how to make your marketing easier. Download Adel’s free eBook here: http://adeldemeyer.com/social-media-automation-ebook Tools Discussed In The Podcast: Buffer BufferApp.com Hootsuite Hootsuite.com Zapier Zapier.com IFTTT ifttt.com/recipes Twitonomy Twitonomy.com Contact Adel @ The Following Sites: LINKEDIN au.linkedin.com/in/adeldemeyer/ TWITTER twitter.com/Adeldmeyer GOOGLE PLUS plus.google.com/u/1/+AdeldeMeyerGoogle FACEBOOK www.facebook.com/adeldmeyer More Great Podcasts Available Here: GlobalSocialMediaRadio.com SOCIAL MEDIA AUTOMATION MADE EASY Automation Should Not Replace Humans In Social Media Automation is something of a divisive issue in social media marketing circles. While some see automation as a helpful - even necessary - element of their overall social presence, others see it as counter intuitive, going against the very foundations on which social media is built. It is, after all, “social” media, there’s a distinct emphasis on interaction, but as with everything social, it’s all about balance. There are ways to utilise the benefits of automation without turning your profiles over to the robots. And here’s the thing – in a world of ever-multiplying social media platforms and content options, putting in the hours required to build and maintain a productive social media presence can pose a major challenge. A recent survey by Social Media Examiner found that 41% of marketers are spending 11 hours or more weekly on social media, time that many business owners simply don’t have. And even more relevant - what if you’re simply not able to be online at the peak times at which your audience is? You have to run your business, there are hundreds of other tasks demanding your...
by Keith Keller | Jun 20, 2013 | MP3s, Social Media Audios, Twitter Podcasts
In 2011 I had the pleasure of interviewing Michael Stelzner, founder of Social Media Examiner, about his new book “LAUNCH”. In this interview Michael reveals the formula that made him a millionaire in the Great Recession. The information shared here is as relevant (and timeless) now as it was then. Please share it “FAR & WIDE” The Elevation Principle: GC + OP - MM = G Great Content plus Other People minus Marketing Messages equals Growth (Image courtesy of Irma Zimmerman in Melbourne @TellJuicy) www.Twitter.com/TellJuicy Click on the link below to find out more about this extraordinary book www.ElevationPrinciple.com Michael’s book will show you how to: Create highly sharable content that meets people’s needs Identify and work with outside experts, many of whom will gladly promote your content Attract and retain raving fans that will help your business grow Creatively market and sell to people who will gladly purchase your products and services www.SocialMediaExaminer.com Propel Yourself Beyond The Competition http://t.co/XVxXia8Rzb #SocialMedia 4 #Business @Mike_Stelzner (MP3) — Keith Keller (@KeithKeller) December 17,...
